Abstract
Abstract. The COVID-19 pandemic caused an economic downturn, and business development strategies based on globalization and integration failed. So it is necessary to develop new organizational and economic mechanisms of strategic company management, which will compensate for the losses of foreign markets. The focus should be on operation within the national economy as a major alternative to globalised markets. The purpose was to develop proposals for improving the mechanism of strategic company management in the context of implementation of investment policy. The study involved scientific developments that consider the theoretical and practical aspects of development, analysis and implementation of dynamic models of company management. The study showed that the main purpose of strategic company management is to maximize its value to shareholders. The methodological framework of the study is systems theory, a systems approach to strategic company management, theory and practice of simulation. The mechanism of strategic company management based on investment activity is suggested. An algorithm for improving strategic investment management is suggested. The mechanism allows the management to identify and analyze possible consequences in implementation of investment strategies, as well as take into account the impact of these factors on the stable company operation. The proposed mechanism of strategic management also allows linking the full range of strategic actions, strategic marketing research, company’s investment policy, measures to control, identify and take into account the degree of risk, evaluate strategies and adjust management decisions to ensure company’s sustainable development. Keywords: innovations, investment policy, management, national economy, organizational and economic mechanism, sustainable economic development. JEL Classification G30 Formulas: 4; fig.: 3; tabl.: 0; bibl.: 25.
Highlights
An effective mechanism of strategic company development is a guarantee of competitiveness in the long run
Given the experience of strategic company management, we propose the following algorithm to improve strategic investment management, which may include a sequence of the following main stages
There is a need to find a balanced approach to strategic company management, which will ensure sustainable development in the long run
Summary
An effective mechanism of strategic company development is a guarantee of competitiveness in the long run. The COVID-19 pandemic has caused an unprecedented economic downturn around the world, and company development strategies based on globalization and integration have failed. In this context, it is necessary to formulate and develop new organizational and economic mechanisms of strategic management that will compensate for losses in foreign markets. The new operating conditions require a review of existing strategies and their modernization in line with global change. In order to adequately respond to global challenges, it is necessary to modernize strategic development models and reorient them to the vector of investment policy to support the course towards sustainable development
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