STRATEGIC MANAGEMENT CULTURE in UNIVERCITIES: AN ANALYSİS of SOME UNIVERCITIES in URAP TURKEY RANKING 2021-2022

Abstract

Today, the development and change in many fields have a great impact on the management of enterprises.. Responding to the change in development and increasing competition in the globalized world has led to the need for strategic management of companies instead of the traditional management style. Therefore, strategic planning has become a necessity in companies. With the strategic plans they create to achieve the ultimate goals of the company in the future, they can better evaluate both their existing and potential resources. In Turkey, the principle of creating a strategic plan and adhering to that plan was introduced for all public administrations in 2003. While strategic management in public enterprises generally focuses on the quality of public goods and services, in the private sector the focus is on profit maximization. In this study, two state universities that are at the beginning and end of Turkey's URAP (College Ranking by Academic Performance) 2021-2022 were selected as samples. In this context, the study analysed Hacettepe University, Middle East Technical University, Batman University and Siirt University, which are in URAP ranking. The aim of the study is to compare and interpret the strategic plans of these universities, which are considered as public enterprises, by converting the qualitative data into quantitative data using the content analysis method. In particular, the terms used in the context of strategic management; strategic management, effectiveness, efficacy, efficiency, accountability, transparency, performance, participative management, governance, total quality management, localization, SWOT analysis, portfolio analysis, cost-benefit analysis, risk analysis, value chain analysis, supply chain management, benchmarking, outsourcing, corporate scorecard, learning organization, downsizing, corporate engineering, scenario analysis a frequency analysis of concepts such as was performed. It is expected that the results obtained will provide a forecast especially universities and also private and public institutions/organizations