Abstract
The relevance of this research is due to the rapid development of high-tech trends in the modern world. Innovations such as artificial intelligence, the Internet of Things and 5G networks are being implemented in many industries, changing business processes and creating new opportunities. These changes have a significant impact on the strategic management of companies. Therefore, the analysis of the dynamics of the development of high-tech areas and the formulation of strategic priorities are becoming important aspects of company management.The purpose of the study is to analyse and identify the main trends in the development of high-tech areas.Objectives: to analyse the current state of high-tech areas in different countries; to identify key factors and factors affecting the development of high-tech areas, such as innovation, competition, regulation; to consider the impact of high-tech areas on the strategic management of companies.Methodology. The methods of patent activity analysis, comparative analysis and content analysis and others were used in the research process.Results. High-tech areas are booming, as evidenced by data on projected investment and patent activity. Emerging partnerships between academia and industry in the field of artificial intelligence demonstrate the desire of businesses for joint research and development. Legal regulations, insufficiently skilled labour force are becoming a barrier to further adoption and use of digital technologies by companies. Currently, there is no consensus on a unified security system for the technologies under consideration.Conclusions. Companies must integrate 5G, artificial intelligence and the Internet of Things into strategic priorities, taking into account aspects of cybersecurity and data privacy. To effectively overcome the consequences of the technological revolution, companies need to develop a clear strategy and apply flexible management methods.
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