Strategic Management Development Research Articles

Strategic Human Capital Management and Sustainable Development of Organisations: A Cognitive Mapping to Analyse the Role of Human Capital on Sustainable Development

Strategic Human Capital Management and Sustainable Development of Organisations: A Cognitive Mapping to Analyse the Role of Human Capital on Sustainable Development

Strategic Planning of Prospects to Develop Management Models in Digital Economy

The article shows initiative in the field of state support for progressive development and upgrading systems of managing entities of small and medium intellectual business in national economy. It includes setting-up a special federal foundation to support initiatives in the sphere of information market, providing broadest opportunities for using federal and regional innovation infrastructure, stimulating commercial banks of the Russian Federation to intensify crediting of entities of small and medium information business in Russia and tax preferences. The author highlights steps aimed at the development of strategic management of small and medium information entities’ work as residents of Russian Federation economy. This covers improvement of cloud technology use, development of integration processes in the field of managing entities of small and medium information business in Russia, growth in the efficiency of managing information security and enhancement of economic potential use of social networks in organization governance. The author puts forward a model of mega-integrator of digital platform management as a unique information and communication space, which provides opportunities for organizations to choose the most preferable managerial variants of using the broadest range of digital platforms.

КOНЦEПТYAЛЬНЫE ПOДХOДЫ В ФOPМИPOВAНИИИ PAЗВИТИИ СТPAТEГИЧEСКOГO МEНEДЖМEНТA В ТPAНСНAЦИOНAЛЬНЫХ КOPПOPAЦИЯХ

The scientific article is dedicated to one of the most relevant topics in the modern business environment -strategic management. Great attention is paid to the history of the establishment of strategic management in large corporations. In the article, such questions as the reasons and prerequisites for the development of strategic management in international companies, the factors of its development are considered. It is studied various schools of strategic management in comparison,their concepts, approaches and methods in the development of strategies

The concept of "strategy" in the context of strategic management of enterprise development in the conditions of intellectualization of the economy

At the present stage of development of the Ukrainian economic system, the concept of "strategy" and its appropriate application by modern enterprises is becoming increasingly important. As a country of the former Soviet Union, Ukraine is undergoing a complex process of transformation, complicated by the decline of small and medium-sized businesses in global pandemic, military events in the east, inflation, and significant wear and tear of equipment and technology. Given all these factors, it is reasonable to assume that competitiveness in both foreign and domestic markets is declining. Increasingly, modern enterprises face the problem of identifying and choosing a strategy, because every company usually has a mission and goal, but unfortunately, not every manager understands that strategy plays an important role in implementing the plan, especially when it comes to enterprise development. That is why, in the context of the intellectualization of the economy, it is necessary to focus on strategic management of modern enterprises and try to develop innovative areas of economic activity. This study aims to generalize various interpretations of the term "strategy" with the subsequent proposal of its own interpretation in the context of strategic management of enterprise development. In the course of the research the significance of strategic development management for modern Ukrainian enterprises was considered and the own interpretation of the concept of "strategy" was offered. The results of the study are of practical significance for the production enterprise LLC "Odetex", as the strategy proposed in the article will create a kind of "foundation" for the implementation of the company's goals, further development and acquisition of new markets. Thus, in the context of the intellectualization of the economy, strategy and strategic management of the development of modern Ukrainian enterprises are an integral part of effective functioning in both domestic and foreign markets.

The methodological aspects of strategic management analytical support

Enterprises competitive advantages achievement is possible only on condition of constant research of the external environment tendencies, and taking them into account in the enterprise economic policy construction and adjustment. Enterprise strategic development management is made possible by the analytical information use that is relevant for obtaining competitive advantages. The methodological apparatus that determines the analytical support criteria for managing competitive strategies is currently not sufficiently aligned with the management entities information requests, and therefore needs to be improved. Their features and possibilities of effective use for the enterprises on which the strategic management system operates are determined. The strategic analysis principles have been harmonized with the methods and models used to inform the management of competition strategies. It is proved that the development and implementation of a qualitative competitive strategy in a market economy is possible provided the use of methodologically sound analytical tools. It has been established that the most extensive analytical support is needed for differentiation and cost minimization strategies. It is determined that the drawback of the competition strategy at the present time is the minimum analytical service. Possibilities of benchmarking and VEM model for qualitative development and informational support of cost minimization, differentiation, focusing, time competition strategies have been identified. The relationship between the analytical methods and the information needs of the entities managing the strategies for competitive advantage is identified. The directions of further scientific search are formulated.

ORGANIZATION OF THE PROCESS OF STRATEGIC PLANNING OF MARKETING AND SALE OF PRODUCTS OF AGRICULTURAL ENTERPRISES

Introduction. Rationally organized marketing of products of domestic agricultural enterprises is the basis for increasing the economic efficiency of their activities and stabilizing the development of the entire agricultural sector of the national economy. In this context, the issues become relevant, related to the development of strategic management of marketing and sales activities, the acquisition of appropriate strategies of system and complexity in an unstable market environment, because in modern conditions from a reasonable choice of product sales and the appropriate level of organization of sales procedures depend, first of all, the price and payment terms of its sales, and hence the level of economic efficiency and financial and economic stability of the enterprise. The purpose of the article is to develop guidelines and applied provisions for the organization of the process of strategic planning of agricultural enterprises marketing. Research methodology. The article uses the method of analysis and synthesis, abstract-logical (formation of theoretical generalizations and conclusions), monographic, statistical, comparison and generalization. Results. It is established that as the company's costs for product sales gradually decrease, the level of profitability of its production and sales decreases. The company is forced to move to the orientation of the management system of marketing and sales activities to the wider use of direct sales channels and to build long-term relationships with major intermediaries. The development of methodical bases and applied provisions concerning the organization of process of strategic planning of marketing and sale of production of the agricultural enterprises is carried out. Analytical and monographic studies have shown that a significant proportion of companies significantly limit the functionality of strategic planning by neglecting the appropriate workload of managers, specialists and departments in the formation of the list of their functional responsibilities. At the same time, the effectiveness of even sound strategic plans of marketing and sales activities is significantly reduced. Keywords: marketing, sales, sales costs, strategic planning, strategy correction, agricultural enterprises.

Viva Di Bartini: Eleven New Laws of Conservation Expanding Physics for Global Strategic Management and Strategic Development

This article illustrates how 11 new Laws of Conservation (Aleinikov, 2004, 2005, 2007a,b,c,d,e; Aleinikov & Smarsh, 2007, 2009a, 2009b, 2011; Aleinikov & McFarland, 2008a, 2008b, 2009) expand the Bartini/Kuznetsov LT system of interpretation of laws of physics (Bartini, 1965, 1966, 2005; Kuznetsov & Bolshakov, 2000), thus expanding the physics and strategic management horizons. The new laws are described, explained, and, in some cases, shown in their application to real world problems, including outer space research and global strategic management issues. However, the main contribution of these discoveries is certainly the opening of new horizons for scientific research – the global strategic development of science. In the history of science, these new laws represent an opportunity for a heuristic leap. While in old times, it took about 50-100 years to discover one new law of conservation, the new approach offered by Robert Oros di Bartini and implemented by our research group, allowed us to discover 11 new laws of conservation within five years. It means 100 times acceleration! That's why this article is titled “Viva di Bartini!” It emphasizes the contribution of the great engineer and scientist, named a “prescient genius” by press, to the strategic development of science, including the first in the world MANAGEMENT SYSTEM FOR LAWS OF CONSERVATION that led to a revolutionary leap in developing new laws and new sciences, including the science of genius – Geniusology, first mentioned in 2003, published in 2004, as described in (Aleinikov, 2013a).

Research of Socio-Spatial Aspect of Economic Security of Megacities: Risk Zones and Conflict Nodes

The article deals with the approaches to the analysis and assessment of the global city conflicts, used in the world and Russian practice, which allow conducting comparative studies of local areas in megacities, identifying risk areas and nodes of conflict. The study of economic security of megacities logically justifies the consideration of “conflict nodes” as threats and risks of a certain type, as a result of the analysis of “risk zones” and the conditions of contradictions in megacities, it is possible to use the tools of operational and strategic development management to improve the image of the city, its competitiveness and attractiveness. The Authors propose to consider the theme of “conflictness” of urban space in the context of monitoring the safe development of megacities. Evaluation of the level of safety and conflict within the megacity is based on statistical data and indicators of public opinion about achieved level of security. The results of the study are the clustering of St. Petersburg districts by conflict indicators and risk zones, the evaluation of adequacy of objective indicators of security of residence in a particular area and subjective assessments of residents. The article presents the results of assessing the level of conflicts in St. Petersburg as a global city, a comparative analysis of the subjective and objective component of the socio-spatial aspect of economic security. On the example of St. Petersburg, the Authors compare the identified clusters by risk zones and conflict nodes and illustrate the obtained result.

СИСТЕМА ОЦІНКИ ЕФЕКТИВНОСТІ ДІЯЛЬНОСТІ МАШИНОБУДІВНИХ ПІДПРИЄМСТВ

In modern practice, use two main approaches to the formation of a system of performance indicators: the financial performance of the enterprise; on the success factors of the strategy or business model used. The author substantiates the need to use the factor of organizational and communication platform to ensure the management of strategic development of Ukrainian enterprises. A new methodological approach to the study of management processes of strategic development of Ukrainian enterprises from the standpoint of the need to ensure the integration of dispersed enterprises within the sectoral self-regulatory organization based on problem-oriented and situationally constructed organizational and communication platforms of enterprise development.

Metode Penentuan Faktor-faktor Keberhasilan Penting dalam Analisis SWOT

Abstract : Discussion about the strategy has become an interesting topic to be discussed. Practitioners and academics mutually support the development of strategic management. SWOT analysis is an analytical tool most widely used amongst other analytical tools.The initial stages should researchers do is set an important success factor, because the key success factors is a prerequisite to the formulation of strategic alternatives. However in the study of the meta-analysis found a fact that the existing strategy formulation has the weakness of the methodology. Among the weakness is the low level of reliability and validity of the critical success factors (strengths, weaknesses, opportunities and threats) that are set. This article proposed a solution in the form of formulation procedures critical success factors that can be replicated by other researchers as well as ease of corrective action if found errors in the determination of critical success factors. Keywords: Strategy, Critical Success Factors, Methodological, SWOT

Вдосконалення системи стратегічного управління підприємством на засадах територіального маркетингу.

The prerequisites for the development of strategic management at industrial enterprises of Ukraine are examined, the need for correction of the uneven distribution of production due to the presence of old-industrial, depressed, agricultural regions in the country is determined. The analysis of literary sources on the strategic management of enterprises, the development of territorial marketing, its application in the theory and practice of regional development.The problems of scalability at enterprises have been identified, which are trying to cover the country at the national level, when ordinary workers work overtime, have already reached the point where staff expansion does not meet the needs of business efficiency. An approach to the application of economic zoning in the system of their strategic management based on territorial marketing is considered.The aim of the work is the substantiation of theoretical provisions and the development of practical recommendations for improving the methods of strategic management of industrial enterprises based on territorial marketing.It has been determined that territorial marketing has a universal treatment of tissue, as it promotes the development of industry, and the region is the place of origin of the product, and industrial enterprises act not only as a source of creating new jobs, but also as an active subject of public-private partnership, a recognized element of the «regional strategy development and territorial marketing» of certain regions of Ukraine, «locomotive of the regional growth», which introduces high technology into production, «pulls» regional economy towards sustainable development.The prerequisites for the development of strategic management at industrial enterprises of Ukraine are examined, the need for correction of the uneven distribution of production due to the presence of old-industrial, depressed, agricultural regions in the country is determined. The analysis of literary sources on the strategic management of enterprises, the development of territorial marketing, its application in the theory and practice of regional development. The problems of scalability at enterprises have been identified, which are trying to cover the country at the national level, when ordinary workers work overtime, have already reached the point where staff expansion does not meet the needs of business efficiency. An approach to the application of economic zoning in the system of their strategic management based on territorial marketing is considered. The aim of the work is the substantiation of theoretical provisions and the development of practical recommendations for improving the methods of strategic management of industrial enterprises based on territorial marketing.It has been determined that territorial marketing has a universal treatment of tissue, as it promotes the development of industry, and the region is the place of origin of the product, and industrial enterprises act not only as a source of creating new jobs, but also as an active subject of public-private partnership, a recognized element of the «regional strategy development and territorial marketing» of certain regions of Ukraine, «locomotive of the regional growth», which introduces high technology into production, «pulls» regional economy towards sustainable development.A strategic management system based on territorial marketing has been formed, and opportunities for improving the efficiency of its work are given, sources of improving the level of service with low costs were identified due to the possibilities of organizational changes. Opportunities for gaining and consolidation in regional markets were also found, thanks to the determination of the economic opportunities of the regions using the tools of the territorial marketing complex.The distribution of areas of responsibility of regional managers can occur on the basis of the distribution of customers by territorial basis around the Dnipropetrovsk, Kharkov, Donetsk, Kyiv, Poltava, Lviv, Odessa, Zaporizhzhya regions (there is an «Important +») by balancing between them and other areas from the group «Important –».Due to the possibilities of organizational design based on territorial marketing, a regional development model of domestic enterprises was proposed, target market segments, opportunities for entry and consolidation in regional markets were identified, thanks to the localization of the marketing complex and the improvement of the quality of managers' work.

Features of strategic development management of the enterprise

The article examines the foundations and characteristics of the conditions in which the strategic development of telecommunications enterprises is managed. The concept and essence of the strategic development of an enterprise are considered. It has been determined that the strategic development management system has its own characteristics. This is provoked by the crisis in the domestic and global economy. The basis of modern management of strategic development of telecommunications enterprises are two trends: the consolidation and virtualization of their activities. This makes it possible to formulate new principles of the enterprise development strategy and define new horizons, tasks and functions of the enterprise.

Analysis of Enterprise Strategic Management Issues and Coping Strategies Based on Big Data Analysis

Corporate strategic management is an important management mode that affects the development of an enterprise. It plays a very important role in the development of corporate strategic management. In recent years, information technology has developed rapidly, data is frequently updated, and huge amounts of data are generated every day. Social development has entered the era of big data, which makes enterprises face more opportunities and challenges in formulating strategies and operating management. In order to enable enterprises to adapt to the development of the times and obtain healthy and sound development results. This article analyzes and summarizes the new characteristics of enterprise management in the context of big data, and applies big data analysis technology to the environmental analysis of enterprises, and points out the problems of strategic management of enterprises in the context of big data. This article aims at the current problems and proposes specific strategies after in-depth research, which provides a reference basis for strategic management of enterprises in the era of big data. It has certain practical significance and can help Chinese enterprises quickly adapt to the new environment.

Стратегічні облікові парадигми: критичний аналіз

The task of the article is to analyze existing approaches to the allocation of strategic accounting paradigms. The article is based on the application of the paradigm model of T. S. Kuhn, allowing to analyze the non-accumulative development of the system of accounting scientific knowledge. The author allocates and analyses three main directions of using the T. S. Kuhn’s paradigm model of development of science in the development of accounting provision for strategic management (development of accountance in the context of paradigm changes in the system of strategic management; formation of a new paradigm based on the creation of a strategic accounting system; paradigm development of the strategic accounting system). The need to apply the concept of accounting strategic information space as part of the system of accounting scientific knowledge is substantiated. The methodological basis of the research comprised the communication theory and the concept of information space. The place of accounting strategic information space in the accounting system is defined in the context of understanding accounting as an information-communication system. On the basis of the carried out analysis of the selected approaches, the author determines the existence of common reasons for the allocation of different types of strategic accounting paradigms (creation of theoretical-methodological principles for the successful practical implementation of the concept of strategic accounting); the existence of different names of similar paradigms; vague adherence to the provisions of the paradigm concept of T. S. Kuhn; lack of substantiation for the place of the allocated strategic accounting paradigm within the system of accounting scientific knowledge.

Strategic development management of enterprise 2

Theoretical bases of management of strategic development of the enterprise, in particular, essence, features of development of strategy of development of the enterprise, methodical approaches on studying of processes of management of strategic development of the enterprise are opened and priority directions of improvement of management of strategic development of the enterprise recommendations on methodological and organizational approaches to assessing the management of strategic development of the enterprise have been developed.

Development of a territorial tourism product using a marketing and analytical approach

The article describes the author’s method of forming the concept of a territorial tourist product within the framework of a marketing and analytical approach. The methodology is based on marketing research, the use of statistical analysis to objectively substantiate the proposed investment decisions in the field of tourism infrastructure and the management of strategic development of the territories, as well as on the construction of a marketing multi-attribute model of a territorial tourism product. The proposed methodology is implemented in the municipal unit of the Kaliningrad region within the framework of the investment “Strategy for the socio-economic development of “Ladushkinsky urban district” municipal unit for 2020-2030”. The article presents the results of marketing and analytical research, on the basis of which the concept of the territorial tourist product of the Ladushkinsky urban district was developed, which implements its portfolio of the investment projects, as well as its marketing complex according to the “4P” model.

OPTIMIZATION OF LOGISTICS SOLUTIONS TO ENSURE STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES

Relevance of research. Optimization of logistics solutions taking into account the competitiveness of agricultural enterprises actualizes the provision of strategic management of their development. The purpose of the study: to study the methodological approaches to the formation of effective strategies for managing the logistics activities of enterprises and to determine the relationship between the formation and evaluation of the effectiveness of the logistics development strategy as elements of competitive advantage. Methodology and scientific methods: dialectical, abstract-logical, factorial, economic-statistical, monographic methods are used. Research results: the article considers the essence of logistics management and the problems of ensuring strategic management of agricultural enterprises through the development of optimal logistics strategies. The expediency of using a logistical approach in the management of strategic development of enterprises, which allows you to clearly and quickly respond to the level of consumer demand and meet it with minimal costs and stocks. Therefore, it significantly depends on a certain set of factors. The factors on the application of which the efficiency of the implementation of the logistics management strategy depends are stated. It is proposed for agricultural enterprises to focus strategic logistics management on the strategy "Ensuring the competitive advantages of the enterprise" on the principles of the logistics strategy "Maximization of income and profits", which allows using a marketing approach to increase the competitiveness of the enterprise in the agricultural market. Strategies of logistics management as ways of systematization of logistics tasks within the limits of improvement of a logistic component of economic activity and strengthening of a strategic position of each enterprise, based on the corresponding concepts of logistics, construction of integrated structure of logistic systems and orientation of all links of logistic chains on final results. The results of the solution of the proposed logistics project allow to compare in the system of optimized and actual results of distribution of products through sales channels and to identify patterns in certain periods of entry of farms into the market of agricultural products. It is determined that the most promising and practically important direction of development of research of efficiency of strategic logistic management of the enterprise is the account in system of estimation not only of indicators of performance of logistic operations, but also indicators of efficiency of administrative logistic processes. Research framework / possibility of using the results: the proposed method of substantiation of the choice of logistics strategic alternatives depending on: ensuring the competitive advantages of the enterprise and maximizing income and profits allows using a marketing approach to increase the competitiveness of the enterprise in the agricultural market. Practical significance: the project of the logistic decision in the field of stimulation of sale and distribution policy for the agrarian enterprise is offered, the estimation of efficiency of strategic logistic management of the enterprise on indicators of logistic flows is carried out, conclusions concerning prospects of introduction of competitive strategies of management of logistic activity in agrarian sphere are made. Social consequences: the results of this assessment affect the adoption of optimal logistics decisions by the management of agricultural enterprises to ensure their own competitive advantages in the market.

Вдосконалення системи стратегічного управління розвитком молодіжними громадськими організаціями в Україні

Вдосконалення системи стратегічного управління розвитком молодіжними громадськими організаціями в Україні

СУЧАСНІ СТРАТЕГІЇ РОЗВИТКУ ДОСЛІДНИЦЬКИХ УНІВЕРСИТЕТІВ УКРАЇНИ НА ШЛЯХУ ДО СВІТОВОГО ВИЗНАННЯ

The article systematizes the conceptual principles of formation and implementation of strategies of seven research universities of Ukraine, presented in the international QS ranking (Taras Shevchenko National University of Kyiv; V. N. Karazin Kharkiv National University; Igor Sikorsky Kyiv Polytechnic Institute; National Technical University "Kharkiv Polytechnic Institute"; Lviv Polytechnic National University; Sumy State University; Vasyl' Stus Donetsk National University). This sample is based on the fact that these research universities in Ukraine have sufficient potential for international competitiveness, which is emphasized by their recognition as a world-class rating system, which is formed from a number of key indicators measuring scientific and educational activities of these subjects. The study substantiates the differences between strategies and programs for the development of research universities in Ukraine and compares the results of their implementation. The necessity of using the method of global ranking as a tool of strategic development management of research universities of Ukraine is actualized. Prerequisites for the formation and systematic support of the implementation of the innovative potential of the strategies of research universities of Ukraine in order to strengthen the academic reputation and image at the global level are revealed. It is established that one of the seven research universities of Ukraine studied has a development strategy until 2020, which necessitates the urgent need to diagnose the results of this strategy and launch the process of updating strategic goals, in accordance with modern conditions of science and technology, to adopt a new program of development. This approach will ensure the continuity and systemic nature of the process of strategic management of research universities in Ukraine and lay the foundation for the development and adoption of the state doctrine of development of research universities in Ukraine in order to ensure their global recognition.

Strategic development management of enterprise

Theoretical bases of strategic management of innovative development of the enterprise are opened, in particular principles, functions and methods of strategic management of innovative development of the enterprise are considered, offers on directions of improvement of strategic management of innovative development of the enterprise are stated.