Abstract
Corporate strategic management is an important management mode that affects the development of an enterprise. It plays a very important role in the development of corporate strategic management. In recent years, information technology has developed rapidly, data is frequently updated, and huge amounts of data are generated every day. Social development has entered the era of big data, which makes enterprises face more opportunities and challenges in formulating strategies and operating management. In order to enable enterprises to adapt to the development of the times and obtain healthy and sound development results. This article analyzes and summarizes the new characteristics of enterprise management in the context of big data, and applies big data analysis technology to the environmental analysis of enterprises, and points out the problems of strategic management of enterprises in the context of big data. This article aims at the current problems and proposes specific strategies after in-depth research, which provides a reference basis for strategic management of enterprises in the era of big data. It has certain practical significance and can help Chinese enterprises quickly adapt to the new environment.
Highlights
Big data, as the Internet, the Internet of Things, mobile computing, and cloud computing, is another disruptive technological change in the IT industry
McKinsey & Company said in a research report that according to Western industry data, the application of big data will save governments in developed European countries more than 100 billion euros in operating costs, and reduce the cost of the U.S healthcare industry by 8%, approximately every year More than 300 billion U.S dollars, and increased retailers' operating margins by more than 60%
Flow and utilization are more dependent; At the industry level, many industries have been impacted by the integration of big data, and new models have been spawned in areas such as business and finance; At the individual level such as people and organizations, the development of big data has promoted comprehensive online, offline integration, extensive connections and high-frequency interaction; At the level of information technology, big data for management decision-making presents a series of characteristics such as wide distribution, huge scale, and diverse modalities; At the level of computing theory, big data for management decision-making presents characteristics such as non-random acquisition, irregularity, and alienation structure [7]
Summary
As the Internet, the Internet of Things, mobile computing, and cloud computing, is another disruptive technological change in the IT industry. It is redefining the processes and methods of social management and national strategic decisions, corporate management decisions, and personal decisions [1]. According to the research report of the "Digital Universe" of market research organization IDC, the big data technology and service market will reach $ 16.9 billion in 2015, achieving an annual growth rate of 40%, which is 7 times the growth rate of the IT and communications industry [2]. Big data contains great business value, scientific research value, etc. Provide assistance for China's leap forward in the development wave of big data technologies and applications [4]
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