본 연구는 중국의 우한을 시작으로 지난 2020년 초부터 전 세계적으로 대유행한 코로나19와 같은 갑작스러운 외부 환경 변화요인에 의하여 농산물 공급 체인의 혼란이 야기되었을 때, 소비자들에게 신선한 농산물 공급의 안정과 품질을 담보하기 위하여 “생산자와 슈퍼마켓 유통업자 간의 공급체인 상에서 영향을 미치는 요인”을 연구하고자 하였다. 연구방법으로는 생산자와 슈퍼마켓유통 체인 간의 공급망에서 각자의 역할에 대한 참여의지에 영향을 미치는 주요 요인을 도출하여 설문하였으며, 이를 통해 공급자와의 관계, 공급자의 능력, 공급사슬 내의 환경, 슈퍼마켓운영자의 기대치와 인식된 품질에 영향을 미친다는 것을 확인할 수 있었다. 또한, 공공 비상환경에 대응하기 위하여 품질개선에 대한 공급자의 인식 전환을 통하여 슈퍼마켓 체인의 유통환경을 개선할 수 있으며, 공급관계 강화 및 공급능력 강화, 공급환경의 최적화, 슈퍼마켓 체인의 참여 의지를 더욱 강화하는데 도움이 된다는 것을 확인할 수 있었다.Purpose: The sudden outbreak of COVID-19 became a challenge to the supply chain stability of fresh agricultural products in supermarkets. When dealing with major public emergencies, the supply chain is unstable or even broken. Insufficient upstream supplier production and operation ability causes lack of timely supply. The supermarket s own scheduling, inventory capacity, and so on are insufficient to meet the needs of downstream consumers, which leads to lesser customer satisfaction and the loss of many loyal customers. Therefore, improving the supply capacity of upstream suppliers, accelerating stock turnover, and meeting the needs of downstream consumers have become pressing problems for supermarkets. Research design, data, methodology: Considering the supermarket as the research object and examining the actual situation of “Farmer-Supermarket Docking” under COVID-19, this paper summarizes the main factors influencing the willingness of supermarkets to participate in the “Farmer-Supermarket Docking” supply chain .Through a questionnaire survey to obtain data, We propose hypotheses and establish models. Results: The factors influencing supermarkets participation in the “Farmer-Supermarkets Docking” supply chain are docking advantage, docking relationship, docking ability, docking environment, through supermarket expectation lead to significant and positive effect on supermarket participation. Docking advantage and docking ability through perceived quality have significant and positive influence on supermarket participation. Conclusions: To help supermarkets in the face of major public emergencies, there is need to enhance docking advantage, consolidate docking relationship, strengthen docking ability, optimize docking environment, improve perceived quality, and meet supermarket expectations, which are all conducive to increasing the willingness of the supermarket to participate in “famer-supermarket Docking” and stabilize the supply chain.
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