The legal profession is regarded as one of the noble profession, if not the noblest on earth. The legal profession from inception over a million years ago has had the mindset of sustaining Justice and equity under the law of the land. A society cannot exist without its laws or legal body to regulate the activities of the country in respect to law, justice and equity. Having established the role of the legal profession in a country and its vitality for a nation to stand, we need to understand that from the evolution through centuries, media has been used to enhance the function and advancement or development of the legal body. These media include the social media, selective communication channels or personal interface among people in the legal profession or associated to it in one way or another. In line with the topic at hand, I will be considering various angles of the topic like the contribution of social media to the global lawyer, the status quo regarding advertising in the legal profession, effect of restrictions or limitations if any, benefits or consequences of these restriction being removed and the overall profit of social media in keeping the status quo. The first question becomes, what is the contribution of social media to the global lawyer? What are the overall profit, growth and outcome for embracing social media in the legal profession? The social media has been a stepping stool to socialization and establishment of international and local connections thereby creating a proper network of association of lawyers. The social media has aided the commercial advertising of firms through LinkedIn and has promoted the integrity and stands of the profession. The social media seen as a collectivity of social network base has served as grounds for the exchange of information and effective communication in the legal profession. Due to the social changes of man and his environment, the law has also had changes to fit into the social evolution of man and the social media and its advancements has been of great help in updates, reformation and embrace of change in the legal profession. In a world where we had no collective network of lawyers which the social media provides now, our law will be static, repulsive and repugnant to fairness, good conscience and equity. A world where a lawyer just has to sit in his office awaiting clients, consoled with a law library of outdated books and judgments, little or no knowledge on the global changes in the legal profession; then this world is one which paints the legal profession as a static body which is backdated and unable to compete globally.
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