Sports Lottery Research Articles

Study of the relationship between increasing average unit price of BIG as the sports lottery and household consumption

Study of the relationship between increasing average unit price of BIG as the sports lottery and household consumption

In quest of China sports lottery development path to common prosperity in 2035.

The China sports lottery contributes to sports and welfare causes. This study aims to construct a macro forecasting model supporting its sustained growth aligned with Vision 2035. The modeling employed a distributional regression. Sales data of the China sports lottery from 2011 to 2022 were chosen as the response variable, alongside various macro- and event-level explanatory factors. A gamma distribution best fit the data. In the stable model spanning 2011-2019, urbanization, population dynamics, and FIFA emerged as significant contributors (Chi-square p < 0.05) to the location shift parameter. These three factors retained their significance in the 2011-2022 shock model, where shock itself notably impacted sales (p < 0.001). Utilizing the shock model, we simulated the trajectory of the China sports lottery up to 2035. China's demographics changes are poised to create structural headwinds starting in 2026, leading to an anticipated decline in sales driven by population shifts from 2032 onward. However, the FIFA effect is projected to continue fortifying this sector. Beyond offering original insights into the sales trajectory until 2035, specifically concerning new urbanization, negative population growth, and the FIFA effect, this macro forecasting framework can assist in addressing the policy priority of balancing growth with risk mitigation. We recommend policymakers connect market development with mass sports, potentially garnering a dual boost from the growing population of older consumers and the inherent benefits of a "FIFA (mass sports)" effect. A people-centered approach to the China sports lottery could significantly contribute to the long-range objectives of achieving common prosperity outlined in Vision 2035.

Comparative Analysis of the Business Strategies of China Welfare Lottery and China Sports Lottery

There are two famous and major systems on the lottery market in our country which are China Sports Lottery and the China Welfare Lottery, The China Sports Lottery is a written voucher issued to raise funds for the development of sports, printed with numbers, graphics or words, for people to buy voluntarily and obtain the right to win in accordance with specific rules. The China Welfare Lottery aims to raise funds for social welfare, to develop welfare services for the disabled, the elderly and orphans, and to help people in need. In this essay, firstly this paper discusses the development course, the management system and the present situation and the present situation of the China Sports Lottery and the China Welfare Lottery, and then I analyze the market volume of China Sports Lottery and the China Welfare Lottery, respectively. After that, this paper elaborates on the secret of how Sports Lottery and Welfare Lottery to earn money. Thirdly, this paper illustrates the pros and cons of the China Sports Lottery and the China Welfare Lottery. Finally, this paper pointed out the target groups of two different types of lotteries and the guarantee of lottery marketing strategy put forward the corresponding measures.

以民生财政视角审视中国体育彩票公益金管理中的问题及策略优化

以民生财政视角审视中国体育彩票公益金管理中的问题及策略优化

Unlocking the Economic Potential of Sports Lottery in China: A Knowledge-Based Economy Perspective Enhanced by Artificial Intelligence

Unlocking the Economic Potential of Sports Lottery in China: A Knowledge-Based Economy Perspective Enhanced by Artificial Intelligence

Exploring the Occurrence and Procedure of Addiction in Sports Lottery: A Case Study.

Objectives: In this study, we explored the occurrence and process of gambling addiction among sports lottery players. Methods: We used a case study approach. Three gamblers participated in this study and completed in-depth interviews and questionnaires. Results: We found that the motivation of winning is the key factor throughout the whole procedure of sports lottery addiction. The occurrence of sports lottery addiction generally experiences 4 patterns: initial, continuous, struggling, and addictive. Through these 4 patterns, we found that the procedure of sports lottery addiction includes interaction of individual needs and external attractions, motivation of sport lottery, action of sports lottery, emotional change, self-control versus out of control, investment expansion and motivation of winning, overconfidence or regret, continuous joint action of investment expansion and motivation of winning, addiction of sports lottery, and negativity. Conclusion: With in-depth analysis of the transition procedure from normal gambling to addiction to sports lottery, our findings not only revealed the changes of each sports lottery addiction pattern, but also analyzed the core factors for each pattern, which provide theoretical support for further study of sports lottery addiction.

Application of Sports Industry Blockchain Technology under the Background of Big Data

As an innovative technology, blockchain is leading a new round of technological and industrial changes in the world. The decentralization, immutability, and anonymity of blockchain technology have brought new growth momentum to the development of the sports industry. The purpose of this article is to solve the application of blockchain technology in the sports industry under the background of big data. Through the literature review method, survey method, experience summary method, comparative analysis method, and other research methods, proposed sports scenarios where blockchain can be applied, investigated people’s awareness of blockchain, and analyzed people’s demand for blockchain and worry. The research results show that the blockchain can be applied to sports lottery, sports equipment, event crowd funding, ticket sales, athlete training, physical testing, etc., and most people prefer the blockchain to be preferentially applied to sports lottery. People’s concerns about the blockchain are mainly reflected in privacy issues. Blockchain technology must solve privacy issues if it is to be widely used and recognized.

Determinants of sales revenue in innovation diffusion effects of Taiwan sports lottery during the FIFA World Cup 2018

This article analyzes the factors affecting the sales revenue of sports lottery from the perspective of innovative diffusion theory by system dynamics analysis. With the quantification and simulation of system dynamics, the sales revenue of sports lottery is affected is found. With the daily sales amount during the FIFA World Cup 2018 as samples, six variables (reach frequency, adoption rate, betting among per person per day, advertisement expenditure, advertisement successful rate, and potential bettor increase rate) are used to find out the key factors. According to the simulation result of this study, it indicates that all the variables exert a positive influence on the sales revenue. The magnitude of influence on sales, from large to small, they are betting among per person per day, reach frequency and adoption rate in word-to-mouth, potential bettors increase rate, advertisement expenditure and advertisement successful rate in the advertisement effects. During the FIFA World Cup 2018, advertising effects initiated the diffusion of sports lottery. Compared to the advertising effects, word-to-mouth effects were bigger. In the same situation and with the same resources, Taiwan Sports Lottery, the operator could change the betting among per person per day and change the word-to-mouth advertising with priority. When major matches take place in the future, Taiwan Sports Lottery is suggested to judge if it maintains an optimistic attitude for future growth, it shall begin to promote advertising effects. When more people learn more about the sports lottery, with the diffusion of word-to-mouth advertising, the effects will be most significant.

RETRACTED: Analysis of the influencing factors on the sales of sports lottery in China: An empirical test based on provincial panel data

Sports lottery revenue is not only an important part of the regional and national sports industry, but also a source of public funds to support the continuous enrichment and improvement of public sports resources. It is a major method to promote the participation of the masses in sports activities and consumption, and to improve health. In this paper, panel data of all provinces in China from 2010 to 2019 are collected and empirically tested by the robust standard error estimation method of fixed panel model. The results show that: a) The significant increase of income level in recent years has a significant effect on the sales volume of sports lottery, and the effect is greater in economically underdeveloped areas than in economically developed areas. b) When the income level reaches a certain level, the education level is the most important factor affecting the sales volume of sports lottery. In economically developed regions and provinces with higher per capita income, the economic basis is the guarantee of sports lottery consumption, and the education level is the dominant influencing factor of sports lottery sales.

Effect of Sports Lottery Consumers on Sports Attitude and Behavior

Effect of Sports Lottery Consumers on Sports Attitude and Behavior

Effect of Sports Lottery Consumers on Sports Attitude and Behavior

Effect of Sports Lottery Consumers on Sports Attitude and Behavior

Economic Analysis on the Purchasing of Sports Lottery

Economic Analysis on the Purchasing of Sports Lottery

China Sports Lottery System Structure Legal Regulation Improvement

China Sports Lottery System Structure Legal Regulation Improvement

The Demand For Sports Lottery: Evidence from the City of Kumasi in Ghana

Formalised sports lottery is fast becoming a craze in Ghana, especially amongst the male populace. There is however no documented research on the demand for this product as well as its effects on the population and economy of Ghana as a whole. This study sought to investigate the factors that influence the demand for sports lottery in Ghana. Based on the expected utility hypothesis, a model was constructed using a binary logistic regression to analyse the characteristics that influence the demand for sports lottery in Ghana. Four hundred respondents were employed in this study where it was realized that 92% out of the about 96% males engaged in sports lottery in Ghana were within the age bracket of 21-40 years. Furthermore, 53.6% of those engaged in sports lottery were reported to be unemployed. Price, gender, age, employment status, monthly income and whether a person has won a bet before were discovered to be significant factors of the demand for sports lottery in Ghana. The study also realized that online lotteries were such as MyBet and Supabet were the most preferred to the offline lottery offered by the National Lottery Authority. Therefore the NLA must redesign their product to meet the demand preferences of the patrons.

Exploration and Thinking on the Development of Sports Lottery Market in County Area of Suzhou

Lottery has an irresistible charm and its issuance becomes a rational choice to make up for the lack of national financial investment in social welfare undertakings. Based on the current situation of China’s lottery economy, this paper firstly analyzes three major backgrounds for Suzhou developing the county sports lottery market, which is clear policy direction, a solid foundation of the county economy and effective sports organizations. And then it reveals Suzhou’s practical exploration and achieving results of its county sports lottery market from the institutional mechanisms, personnel construction, sales channels and brand building. Finally, this paper points out that in the future Suzhou should further improve the county sports lottery market with fine management as the premise, sustainable development as general principles, and market competition as the target and administrative reform as the opportunity.

Fantasy Sports: A Growing Concern Among College Student-Athletes

Participation in fantasy sports has become increasingly popular. Typical gambling activities such as poker, sports wagering and, sports lotteries, share many similar characteristics with fantasy sports playing. Research has shown that not only are college students more likely to partake in risky behaviors (gambling, alcohol and drug use), but those who partake in fantasy sports are also more likely to experience gambling-related problems. However, no published studies have examined the relationship between student-athletes and fantasy sports participation. Using data from the 2004, 2008 and 2012 National Collegiate Athletic Association (NCAA) studies assessing gambling behaviors and problems among U.S college student-athletes, this study aims to explore the prevalence and growth in fantasy sports among student-athletes. Further, it examines whether, in the 2012 study, student-athletes qualifying as at-risk or having gambling problems participate more often in fantasy sports. Overall a steady increase in fantasy sports participation (for money or fun) in college was found looking at these three cross-sectional studies. Additionally, approximately half of college student-athletes who qualified as at risk or having gambling problems were found to have participated in fantasy sports wagering.

Classifying and Profiling Sports Lottery Gamblers: A Cluster Analysis Approach

We developed a typology of sports gamblers based on the Scale of Assessing Problem Gambling and then to describe the clusters we identified according to the demographic and behavioral characteristics of each. Participants (N = 4,980) were Chinese sports lottery players selected using a multistage sampling procedure. All participants completed the survey. Through cluster analyses, we identified 5 distinctive clusters of sports gamblers: casual players, escalated players, at-risk players, compulsive players, and problem players. A profiling analysis revealed that these 5 clusters differed in both terms of demographic and behavioral characteristics. This typology of sports gamblers provides diagnostic information that can be used by regulatory institutions to develop relevant intervention programs.

Classifying and Profiling Sports Lottery Gamblers: A Cluster Analysis Approach

We developed a typology of sports gamblers based on the Scale of Assessing Problem Gambling and then to describe the clusters we identified according to the demographic and behavioral characteristics of each. Participants ( N = 4,980) were Chinese sports lottery players selected using a multistage sampling procedure. All participants completed the survey. Through cluster analyses, we identified 5 distinctive clusters of sports gamblers: casual players, escalated players, at-risk players, compulsive players, and problem players. A profiling analysis revealed that these 5 clusters differed in both terms of demographic and behavioral characteristics. This typology of sports gamblers provides diagnostic information that can be used by regulatory institutions to develop relevant intervention programs.

An examination of the impact of socio-demographic factors on the demand for sports lotteries in China

The sports lottery, as a distinct sport product, has gained increasing popularity throughout the world. This study empirically examines the relationship between social demographic factors and demand for sports lotteries in China. The main findings are: (1) people with higher financial and social burdens tend to buy more lottery tickets; (2) venue accessibility has a positive impact on sales; (3) provinces with higher income levels have a higher demand for sports lotteries; and (4) players from provinces with higher educational levels on average buy more sports lottery tickets.

Determinants of Demand for Sports Lottery: Insights from a Multilevel Model

Sports lottery, as a distinct sport product, has gained increasing popularity throughout the world. Drawing upon various theories developed over the years explaining the lottery gaming behavior, this study empirically examined the demand for the Shengfu lottery game, a popular soccer betting lottery in China. Specifically, this study examined the relationships between lottery demand and socio-demographic variables, and lottery attributes through a multilevel modelling procedure. The main finding are that (a) ticket composition has considerable impact on demand; (b) easiness of winning a game is positively related to the demand; (c) the provinces with higher income levels have higher demand for sports lotteries; (d) people with higher financial and social burdens tend to buy more lottery tickets; (e) venue accessibility has a positive impact on sales.