Abstract
There are two famous and major systems on the lottery market in our country which are China Sports Lottery and the China Welfare Lottery, The China Sports Lottery is a written voucher issued to raise funds for the development of sports, printed with numbers, graphics or words, for people to buy voluntarily and obtain the right to win in accordance with specific rules. The China Welfare Lottery aims to raise funds for social welfare, to develop welfare services for the disabled, the elderly and orphans, and to help people in need. In this essay, firstly this paper discusses the development course, the management system and the present situation and the present situation of the China Sports Lottery and the China Welfare Lottery, and then I analyze the market volume of China Sports Lottery and the China Welfare Lottery, respectively. After that, this paper elaborates on the secret of how Sports Lottery and Welfare Lottery to earn money. Thirdly, this paper illustrates the pros and cons of the China Sports Lottery and the China Welfare Lottery. Finally, this paper pointed out the target groups of two different types of lotteries and the guarantee of lottery marketing strategy put forward the corresponding measures.
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