Sound Symbolic Effects Research Articles

Cuteness modulates size sound symbolism at its extremes

Abstract Despite the rapidly growing body of research on sound symbolism, one issue that remains understudied is whether different types of sensory information interact in their sound symbolic effects. The experimental study reported here consisted of two tasks and focused on one such potential interaction: size associations and cuteness. First, a forced-choice task was conducted in which size ratings were elicited for pseudowords containing different vowels and consonants. The pseudowords were introduced as names of alien creatures, which were used as visual stimuli in the experiment. Second, the cuteness of alien creatures was assessed in a judgement task. Both tasks were completed by the same group of German speakers. In line with previous research, /aː/ was associated with largeness and /iː/ was associated with smallness. Further, we found that cuteness modulates size associations in /aː/ and /iː/. For /aː/ judged size increased, while for /iː/ judged size decreased with increasing cuteness. Regarding consonants, we found that /ʁ/ evoked higher size associations than other consonants under investigation. Interactions of cuteness and consonants did not reach significance. Our findings call for the integration of other possible factors and features that might show sound symbolic effects or interactions with such in sound symbolism research.

Exploring the Positional Effects in Sound Symbolism: The Case of Hardness Judgments by English and Japanese Speakers

Sound symbolism refers to the systematic and iconic relationships between sounds and meanings. While the research on this topic is growing rapidly, one issue that is understudied in the literature is whether segments in psycholinguistically salient positions (e.g., word-initial position) exhibit stronger sound–symbolic effects. We report two experiments that, together, show Japanese speakers are more sensitive to the sound–symbolic values of segments in initial syllables, whereas English speakers, rather surprisingly, are more sensitive to the sound–symbolic values of segments in final syllables. This cross-linguistic difference is intriguing, and we believe it opens up opportunities for future experimentation.

English Speakers Can Infer Pokémon Types Based on Sound Symbolism

Sound symbolism, systematic associations between sounds and meanings, is receiving increasing attention in linguistics, psychology and related disciplines. One general question that is currently explored in this research is what sorts of semantic properties can be symbolically represented. Against this background, within the general research paradigm which explores the nature of sound symbolism using Pokémon names, several recent studies have shown that Japanese speakers associate certain classes of sounds with notions that are as complex as Pokémon types. Specifically, Japanese speakers associate (1) sibilants with the flying type, (2) voiced obstruents with the dark type, and (3) labial consonants with the fairy type. These sound symbolic effects arguably have their roots in the phonetic properties of the sounds at issue, and hence are not expected to be specific to Japanese. The current study thus addressed the question whether these sound symbolic associations hold with native speakers of English. Two experiments show that these sound symbolic patterns were very robustly observed when the stimuli were presented in pairs; when the stimuli were presented in isolation, the effects were also tangible, although not as robust. We conclude that English speakers can associate certain types of sounds with particular Pokémon types, with an important caveat that we observed a clear task effect. Overall the current results lend some credibility to the hypothesis that those attributes that play a role in Pokémons' survival are actively signaled by sound symbolism.

The sound of size revisited - New insights from a German-Hungarian comparative study on sound symbolism

Languages consistently display sound symbolic effects. In our study we expand size-related sound symbolic research to German and Hungarian, languages with both rounded and unrounded high front vowels as well as/ø/, so that we can separate the effect of lip rounding and vowel backness. Our subjects had to rate artificial words with CVCVCV structure. For analysis we used crossed random effect models in a way that is novel in this field. Results confirm previous findings: voiced consonants and back vowels are perceived to be larger. Additionally, we show that lip rounding increases size.

Sound-symbolic Effects of Voiced Obstruents and Mora Counts on Monster Names in Digital Monster and Monster Hunter and on the Spell Names in Final Fantasy

Sound-symbolic Effects of Voiced Obstruents and Mora Counts on Monster Names in Digital Monster and Monster Hunter and on the Spell Names in Final Fantasy

Márka és márkanév

Although several million brand names exist worldwide, brand names remain an underresearched area of (applied) linguistics. The main goal of the dissertation is to show how linguistic research can contribute to a better understanding and the successful management of brand names. The dissertation is separated into two main parts. In the first part brand names are analysed through the lens of various linguistic subdisciplines emphasising how brand names can be the subject of linguistic research – e.g. whether or how to translate brand names, how foreign-language displayinfluences brand perception and how sound symbolic effects are connected to brand names. The second part of the book describes the cognitive position of brand names. In order to scrutinise their mental position associations to brand names were collected. The analysis of the data shows that brand names occupy a unique position in the mental lexicon. To emphasise the importance of brands as mental constructs, two new concepts are coined: cognitive brand representation and cognitive brand name representation. The linguistic endeavour undertaken in the book is supported by two chapters that place the findings into the context of brand research. An introductory chapter shows the marketing functions of brand names, while a closing chapter points out – based on the findings – how linguistic knowledge can help create brand names and how linguistics can help enhance the efficiency of brand management techniques.

Methodological issues in the study of phonetic symbolism

Abstract There is a growing research literature on phonetic symbolism in poetry, sometimes with incongruent results. Through a theoretical structural analysis we show that, (a) individual speech sounds have (sometimes conflicting) potentials to suggest elementary percepts, such as abruptness, hardness, smoothness; and (b) from these elementary percepts some general psychological atmosphere may be abstracted that may be individuated in specific emotions as ‘love,’ ‘joy,’ or ‘anger,’ by semantic feature-addition. This proposal can reconcile incongruous research results. Sound-symbolic lexical entries are governed by similar principles, but fossilized. Large-scale statistical investigation may reveal significant sound-symbolic effects only when the same phonemes repeat throughout the poem. They may, however, miss conspicuous local sound effects, revealed only by local analysis. Some sceptical conclusions in the research literature may be due to this phenomenon. The proposed method may account not only for statistical correlations, but also for the perception of a pervasive emotional atmosphere in a poem.

Examination of Manner of Motion Sound Symbolism for English Nonce Verbs

This paper offers cross-experimental verification of a previous study that found that English speakers considered velars, palatals, glides, and high vowels to be sound-symbolic of light and jerky movements. Heavy and smooth movements, by contrast, were associated with affricates, glottals, laterals, and non-high vowels. The present study sought to evaluate these findings through a novel experiment with English speaking subjects, who were asked to choose appropriate sound-symbolically constructed nonce verbs for sentences describing light, heavy, smooth, or jerky manners of motion. Our results support many of Saji et al.’s findings and also offer original insights. We find complex interactions between a sound’s potential for sound-symbolic effects, and its position in initial or second syllables of disyllabic nonce words.

Sounds like a heuristic! Investigating the effect of sound-symbolic correspondences between store names and sizes on consumer willingness-to-pay

This investigation seeks to demonstrate that matches between the observable size of a retail store and the size-sound symbolism in the store's name can lead to higher consumer willingness-to-pay (WTP), moderated by store size. Namely, utilizing back vowels and voiced consonants, which are linked to larger sizes (versus front vowels and voiceless consonants, which are associated with smaller sizes), in the name of a large retail store leads to higher WTP. However, size-sound symbolism exerts no effect on WTP for small retail stores, indicating that store size is a moderator of the effect. Further, arousal is revealed as the mediating process, and processing fluency is ruled out as an alternative explanation. This study is one of the first to document a moderating influence (store size) on the strength of sound-symbolic effects. The findings help to clarify the ways in which sound symbolism influences consumer responses, hopefully opening further inquiry into additional moderators of sound-symbolic effects.

Do sound symbolism effects for written words relate to individual phonemes or to phoneme features?

abstractThe sound of words has been shown to relate to the meaning that the words denote, an effect that extends beyond morphological properties of the word. Studies of these sound-symbolic relations have described this iconicity in terms of individual phonemes, or alternatively due to acoustic properties (expressed in phonological features) relating to meaning. In this study, we investigated whether individual phonemes or phoneme features best accounted for iconicity effects. We tested 92 participants’ judgements about the appropriateness of 320 nonwords presented in written form, relating to 8 different semantic attributes. For all 8 attributes, individual phonemes fitted participants’ responses better than general phoneme features. These results challenge claims that sound-symbolic effects for visually presented words can access broad, cross-modal associations between sound and meaning, instead the results indicate the operation of individual phoneme to meaning relations. Whether similar effects are found for nonwords presented auditorially remains an open question.

Expressing evolution in Pokémon names: Experimental explorations

AbstractThere has been a growing interest in sound symbolic patterns in natural languages, in which some sounds are associated with particular meanings. Previous corpus-based research identified some specific sound symbolic relationships in Pokémon naming patterns in Japanese (Kawahara et al. 2018b). One of the main findings was that the names of Pokémon characters are more likely to contain voiced obstruents, and are longer in terms of mora count, when the Pokémon characters undergo evolution (e.g.nyoromo→nyorozo; poppo→pijotto). The current study reports three experiments that test whether (i) these patterns are productive in the minds of general Japanese speakers, and whether (ii) the same tendency holds with English speakers. The results show that the effect of phonological length was clearly observed both with Japanese and English speakers; the effects of voiced obstruents were observed clearly with Japanese speakers, but less clearly with English speakers. Along the way, we address other general issues related to sound symbolism: (iii) to what extent the sound symbolic effects identified in Kawahara et al. (2018b) rely on familiarity with Pokémon, and (iv) whether word-initial segments invoke stronger images than word-internal segments. In addition to its research value, we emphasize that this general project on Pokémon names can be useful for undergraduate phonetics education.

Eye movements reveal persistent sensitivity to sound symbolism during word learning.

Although the relationship between sound and meaning in language is assumed to be largely arbitrary, reliable correspondences between sound and meaning in natural language appear to facilitate word learning. Using a set of independently normed pseudoword and shape stimuli, we examined the real-time effects of sound-to-shape correspondences at initial presentation and throughout an extended learning process resulting in high accuracy. In addition to accuracy and response time (RT) measures, we monitored participants' eye movements to investigate the extent to which visual orienting to objects is influenced by the sound symbolic characteristics of novel labels at initial exposure and throughout learning. Over the course of word learning, congruency of sound and shape properties affected both accuracy and RT with higher accuracy and faster responses for congruent than incongruent items. Eye tracking data reveal that congruent targets were fixated faster than incongruent targets throughout learning and that nontargets consistent with the sound symbolic properties of the word remained attractive distracters, even after overt behavioral differences in accuracy disappeared. This demonstrates the sustained influence of sound symbolism and the importance of sensitive, continuous measures of assessing sound symbolic effects in word learning and lexical processing. Arbitrariness resulted in better final individuation performance only when the arbitrary items were more phonologically distinct than the sound symbolic stimuli. These findings suggest that the advantages of sound symbolism may persist beyond early word learning and serve to significantly influence online lexical processing. (PsycINFO Database Record

The Two Meanings of Sound Symbolism

AbstractThis article deals with sound symbolism and the ways to interpret sound symbolic phenomena. Sound symbolism appears to be a universal phenomenon but linguists tend to neglect it or offer heterogeneous approaches and definitions. This paper is concerned with the role of motivation, as assumed in cases like cuckoo, and the question whether some sound symbolic effects might be the result of acquired statistical knowledge about the language system. The author argues that several aspects of sound symbolism such as natural/iconic or habitual relationships between sound and (facets of) referents interact but should be considered separately to gain a more realistic insight into the working of sound symbolism.

Weighing up the evidence for sound symbolism: Distributional properties predict cue strength

Abstract It is well-established that there are relationships between word meaning and certain letters or phonemes, a phenomenon known as sound symbolism. Most sound symbolism studies have relied on a small stimulus set chosen to maximize the probability of finding an effect for a particular semantic category. Attempts to assign weights to sound symbolic cues have been limited by a methodology that has relied largely on forced contrast judgments, which do not allow systematic assignment of weights on the sound symbolic cues. We used a novel research approach designed to allow us to assign weights to sound symbolic cues. Participants made binary yes/no judgments about thousands of randomly-generated nonwords, deciding if they were good examples for each of 18 different semantic categories. Formal cues reliably predicted membership in several of those categories. We show that there is a strong inverse relationship between the average beta weight assigned to a phonological feature, phoneme, or letter, and the frequency of that cue. Our results also extend claims about the source of sound symbolic effects, by demonstrating that different poles of the same semantic dimension differ in their predictability from form cues; that some previously unsuspected dimensions show strong symbolic effects; and that features, phonemes, and letters may all contribute to sound symbolism.

Five mechanisms of sound symbolic association

Sound symbolism refers to an association between phonemes and stimuli containing particular perceptual and/or semantic elements (e.g., objects of a certain size or shape). Some of the best-known examples include the mil/mal effect (Sapir, Journal of Experimental Psychology, 12, 225–239, 1929) and the maluma/takete effect (Köhler, 1929). Interest in this topic has been on the rise within psychology, and studies have demonstrated that sound symbolic effects are relevant for many facets of cognition, including language, action, memory, and categorization. Sound symbolism also provides a mechanism by which words’ forms can have nonarbitrary, iconic relationships with their meanings. Although various proposals have been put forth for how phonetic features (both acoustic and articulatory) come to be associated with stimuli, there is as yet no generally agreed-upon explanation. We review five proposals: statistical co-occurrence between phonetic features and associated stimuli in the environment, a shared property among phonetic features and stimuli; neural factors; species-general, evolved associations; and patterns extracted from language. We identify a number of outstanding questions that need to be addressed on this topic and suggest next steps for the field.

Remembering that big things sound big: Sound symbolism and associative memory

According to sound symbolism theory, individual sounds or clusters of sounds can convey meaning. To examine the role of sound symbolic effects on processing and memory for nonwords, we developed a novel set of 100 nonwords to convey largeness (nonwords containing plosive consonants and back vowels) and smallness (nonwords containing fricative consonants and front vowels). In Experiments 1A and 1B, participants rated the size of the 100 nonwords and provided definitions to them as if they were products. Nonwords composed of fricative/front vowels were rated as smaller than those composed of plosive/back vowels. In Experiment 2, participants studied sound symbolic congruent and incongruent nonword and participant-generated definition pairings. Definitions paired with nonwords that matched the size and participant-generated meanings were recalled better than those that did not match. When the participant-generated definitions were re-paired with other nonwords, this mnemonic advantage was reduced, although still reliable. In a final free association study, the possibility that plosive/back vowel and fricative/front vowel nonwords elicit sound symbolic size effects due to mediation from word neighbors was ruled out. Together, these results suggest that definitions that are sound symbolically congruent with a nonword are more memorable than incongruent definition-nonword pairings. This work has implications for the creation of brand names and how to create brand names that not only convey desired product characteristics, but also are memorable for consumers.

Communicating product size using sound and shape symbolism

Purpose – The purpose of this paper is to investigate children’s perception of a product’s physical attribute (size) when presented with brand elements (brand name and brand logo) manipulated using sound and shape symbolism principles (brand name sounds and brand logo shape), across children of different developmental ages. Design/methodology/approach – The relationship between sounds and shapes was examined in a pilot study. A 2 × 2 experiment was then undertaken to examine the effect of brand name characteristics (front vowel sound versus back vowel sound) and brand logo design (angular versus curved) on children’s (from 5 to 12 years) product-related judgments. Findings – Older children use non-semantic brand stimuli as a means to infer physical product attributes. Specifically, only older children are able to perceive a product to be smaller (larger) when the product is paired with a brand name containing a front (back) vowel sound or an angular (curved) brand logo (single symbolic cue). We illustrate that brand logo-related shape symbolism effects are weaker and appear later in age when compared with brand name-related sound symbolism effects. Further, younger children are able to infer product attribute meaning when exposed to two symbolic cues (that is, brand name and brand logo). Practical implications – When selecting an inventive brand element, consideration should be given to the relationship between the vowel sounds contained in a brand’s name and product attributes, and also the shape of the brand’s logo and product attributes. Originality/value – This is the first experiment undertaken to examine the combination of brand name- and brand logo-related symbolism effects in the context of children. We demonstrate that age-based bounds may be overcome through the provision of multiple symbolic cues.

Same sound, same preference? Investigating sound symbolism effects in international brand names

This study replicates the interaction by language, vowel sound, and car type as first shown by Shrum, Lowrey, Luna, Lerman, and Liu (2012). Contrasting Lowrey and Shrum (2007), however, English speaking natives generally prefer front vowels (such as [e] in bed) regardless of car type. Extending these studies to consonants, most subjects prefer plosives (such as [k] in key) in international brand names for SUVs. A further extension shows a common pattern of sounds eliciting product attribute associations across languages.

Creating Global Brand Names: The Use of Sound Symbolism

ABSTRACT Creating meaningful brand names for international markets can be particularly challenging because translation may distort intended meaning. To mitigate this issue, marketers can imbue meaning into a brand name with sound symbolism, which refers to the direct linkage between sound and meaning. The aim of this article is to examine whether sound symbolism effects are maintained after translating a brand name from English to Hindi. Results of an empirical study with Hindi-speaking subjects indicate that the sound–meaning relationship can persist after translation. A primary contribution is that sound symbolism can help create global brand names with consistent meaning across languages.

Sound symbolism effects across languages: Implications for global brand names

Selecting good brand names for products is a critical step for marketers, and many aspects of a brand name influence brand perceptions. Three experiments investigated the effects of phonetic symbolism (the impact of sound on meaning) on brand name preference, the extent to which these effects generalize to other languages, and the processes that underlie these effects. When choosing brand names, French-, Spanish-, and Chinese-speaking participants who were bilingual in English preferred words in which there was a match between the phonetic symbolism of the words and the product attributes. These results were unaffected by whether participants completed the study in their first or second language, by second-language proficiency, or by whether the Chinese language representations were in logographic or alphabetic form. These findings replicate those of Lowrey and Shrum (2007) and indicate that phonetic symbolism effects for brand name perceptions can generalize across languages, and thus suggest that marketers may be able to embed universal meaning in their brand names.