Sound Symbolic Effects Research Articles

Now you see it, now you don’t: Design dependent sound symbolism effect in categorization studies

A number of studies have demonstrated sound-symbolism effects in adults and in children. Moreover, recently, ERP studies have shown that the sensitivity to sound-symbolic label–object associations occurs within 200 ms of object presentation (Kovic et al., 2010). It was argued that this effect may reflect a more general process of auditory–visual feature integration where properties of auditory stimuli facilitate a mapping to specific visual features. Here we demonstrate that the sound-symbolism effect is design dependent, namely — it occurs only when mapping from auditory to visual stimuli and not vice verse. Two groups of participants were recruited for solving the categorization task. They were presented them with 12 visual stimuli, half of which were rounded and another half of angular shapes. One group was trained to classify the rounded objects as ‘takete’ and the rounded ones as ‘maluma’, whereas the other group mapped ‘takete’ to rounded and ‘maluma’ to angular shapes. Moreover, half of these two groups heard the label before seeing the objects, whereas the other half was given the label after perceiving the object. The results revealed the sound-symbolism effect only in the group which was trained on the auditory–visual objects mapping and not in the one trained on the visual–auditory mappings. Thus, despite the previous findings we demonstrate that the sound-symbolism effect is not significant per se, but design-dependent and we argue that the sound brings up a mental image that is more constrained than the sounds brought up by a picture.

Some consonants sound curvy: Effects of sound symbolism on object recognition

Two experiments explored the influence of consonant sound symbolism on object recognition. In Experiment 1, participants heard a word ostensibly from a foreign language (in reality, a pseudoword) followed by two objects on screen: a rectilinear object and a curvilinear object. The task involved judging which of the two objects was properly described by the unknown pseudoword. The results showed that congruent sound-symbolic pseudoword-object pairs produced higher task accuracy over three rounds of testing than did incongruent pairs, despite the fact that "hard" pseudowords (with three plosives) and "soft" pseudowords (with three nonplosives) were paired equally with rectilinear and curvilinear objects. Experiment 2 reduced awareness of the manipulation by including similar-shaped, target-related distractors. Sound symbolism effects still emerged, though the time course of these effects over three rounds differed from that in Experiment 1.

Evidence of sound symbolism in simple vocalizations

The question of the arbitrariness of language is among the oldest in cognitive sciences, and it relates to the nature of the associations between vocal sounds and their meaning. Growing evidence seems to support sound symbolism, claiming for a naturally constrained mapping of meaning into sounds. Most of such evidence, however, comes from studies based on the interpretation of pseudowords, and to date, there is little empirical evidence that sound symbolism can affect phonatory behavior. In the present study, we asked participants to utter the letter /a/ in response to visual stimuli varying in shape, luminance, and size, and we observed consistent sound symbolic effects on vocalizations. Utterances' loudness was modulated by stimulus shape and luminance. Moreover, stimulus shape consistently modulated the frequency of the third formant (F3). This finding reveals an automatic mapping of specific visual attributes into phonological features of vocalizations. Furthermore, it suggests that sound-meaning associations are reciprocal, affecting active (production) as well as passive (comprehension) linguistic behavior.

Mixed messages in brand names: Separating the impacts of letter shape from sound symbolism

AbstractRecent work suggests that sound symbolism in brand names conveys marketing‐relevant messages. However, if the customer sees a brand name rather than hears it, visual characteristics of the letters may convey messages of their own. These may conflict with or reinforce the message conveyed by sound symbolism of the name. Study 1 replicates the essence of the sound symbolism effect claimed in recent work. Study 2 shows that the visual characteristics of letters provide a plausible alternative explanation of these findings. Study 3 manipulates the visual characteristics in the brand name letters and reverses the previously found direction of sound symbolism effects. The findings suggest that powerful visual messages are present in brand names and that because of confounding, the contribution sound symbolism makes to the brand name may not always act as thought. © 2011 Wiley Periodicals, Inc.

Sound Symbolism in Basic Vocabulary

The relationship between meanings of words and their sound shapes is to a large extent arbitrary, but it is well known that languages exhibit sound symbolism effects violating arbitrariness. Evidence for sound symbolism is typically anecdotal, however. Here we present a systematic approach. Using a selection of basic vocabulary in nearly one half of the world’s languages we find commonalities among sound shapes for words referring to same concepts. These are interpreted as due to sound symbolism. Studying the effects of sound symbolism cross-linguistically is of key importance for the understanding of language evolution.

Prototypeneffekte im Grenzbereich von Phonologie und Morphologie

This article presents names in science fiction and fantasy stories with problematic morphological structures as well as manufactured names which produce sound symbolic effects. The examples show a continuum from sound shape to recurring groups of sounds to morphemes. Not only individual phonemes, but also gestalts seem to constitute a level in language processing. Psychologically oriented approaches, e.g. prototype theory, deal with exactly these problems, structured categories, good and bad examples as well as continua between categories, even sound symbolism. They try to find systematicity where traditional linguistic approaches fail.

Phonosemantic Evidence for the Mimetic Stratum in the Japanese Lexicon

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Sound Symbolism as Drama in the Poetry of Robert Frost

An understanding of the workings of sound symbolism in poetry is essential to theoretical and practical criticism alike. During the past few decades, we have come to recognize that sound-symbolic effects are solidly based on linguistic facts. Studies of the ways in which sound symbolism is put to use generally in the works of a given poet can fruitfully supplement traditional analyses of particular passages. Though Robert Frost is known for his proficiency in mimetic sound effects, the language of his “speaking voice” is not conspicuously marked by the systems of alliteration and assonance that characterize the verse of Tennyson or Swinburne. Yet such systems, among other features, appear in certain poems in a “chanting voice” associated, overtly or symbolically, with the protagonist's fear of death. Ultimately, this proves to be the poet's fear of obliteration, of succumbing to the power of a now obsolete music and thus vanishing from the poetic scene without a trace.