Contract farming (CF) as a sustainable practice has expanded rapidly, bringing numerous benefits to both the agribusiness industry and farmers, as well as the broader economy; CF is also considered a vehicle to tackle the challenges in sustainable development due to the serious effects of the COVID-19 pandemic. However, little attention has been paid to CF schemes in Greece. To address this evidence gap, the current study aimed to outline the socioeconomic profile of Greek farmers and how it is related to their perspective on CF in the post-COVID era. Primary data were collected in the agricultural area of central Greece, Thessaly, with a structured questionnaire containing three sections: demographics, awareness of the CF concept, and farmers’ perceptions toward CF. The results indicate that 60.7% of the respondents are unaware of CF. Demographic and economic variables such as gender, years of experience, and income impact Greek farmers’ attitude toward CF. In addition, factor analysis results reveal that economic benefits and social, technological, and environmental challenges and risks are associated with CF. We suggest that researchers and policymakers interested in the development of CF in Greece should consider the heterogeneity of the agricultural workforce for the development and successful implementation of policies related to CF. Educational programs towards increasing farmers’ awareness and sufficient understanding of the practical issues of CF are also required.
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