The purpose of the research is to highlight the prospects for the influence of philosophy in the context of the socio-cultural dichotomy associated with the confrontation between the principles of globalisation and identity. The turn of the twentieth and twenty-first centuries was marked by a focus on the synergistic potential in the worldview paradigm, which corresponded to the meanings of global character. At the same time, the dialectical component of society's development has retained its influence, expressing the desire of a person or community to preserve identity. The purpose of the article is to identify the specifics of philosophical thought within the two dominant dimensions of socio-cultural progress - interaction and confrontation. Achieving a balance between these two tendencies is the key to harmonising the world picture and avoiding destructive manifestations of a socio-cultural nature. The methodological basis of the study is focused on the analysis of philosophical ideas on the historical and cultural status of man, society and civilisation. The analysis of scientific and philosophical works was carried out within the framework of a variation sample, which allowed to use both philosophical and dialectical, as well as synergistic methodological potential. The results of the study point to the levelling of the positions of the philosophical interpretation of globalisation and identity in the socio-cultural discourse. The analysis of 50 philosophical works published over the past five years has demonstrated approximately equal indicators in the cultural and historical characteristics of social activity. This indicates that the worldview paradigm of our time is at the stage of choosing a strategy for civilisational development, considering the two most popular ways of development: globalisation and identity. The research perspectives are focused on the role of philosophical interpretation of the prospects for socio-cultural development. Strategic thinking is an advantage of the philosophical potential in terms of forming a strategy for civilisational progress. Conclusion. Contemporary philosophical discourse is at the stage of determining the dominant strategy for the development of a person, community and humanity. Globalisation and identity reflect the principles of two fundamental worldviews - dialectics and synergy. The role of philosophy involves a thorough description of these two socio-cultural dimensions in order to determine a favourable scenario for the development of society.
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