Social Networking Site Facebook Research Articles

The role of self-construal in romantic gift posting across Social Networking Sites

For romantic couples, posting romantic gift pictures on social network sites has become a tool for public declarations of love. This research investigates how self-construal influences recipients’ romantic gift-posting behavior across three popular social network sites (Facebook, Instagram, and Twitter) at the country and individual levels. In the first two of three studies, we demonstrate that interdependent self-construal participants are more likely to post romantic gift pictures on Facebook and Instagram, but not on Twitter, than independent self-construal participants because the former group feels that the gifts represent themselves (on Facebook) and they want to flaunt their status (on Instagram). The third study reveals the moderating effects of gift types (experiential vs. material) on the romantic gift-posting behavior between independent and interdependent self-construals across SNSs. This research highlights the need to develop a better understanding of information sharing behavior on social network sites among romantic couples from different cultures as well as those within a culture. Theoretical and managerial implications are also discussed.

Networked Identities: Exploring the Role of Social Networking to Optimize Event Marketing by Higher Education Institutions in the Middle East

This article examines the growing use and influence of two popular social networking sites—Facebook and LinkedIn—in the Middle East. Under the premise of Social Identity theory, we focus on the impact of posting information about academic-related events on social networking sites. We recruited 180 participants in a laboratory-based experiment using a 2 (medium type) × 2 (message valance) × 2 (group affiliation) factorial design to assess the moderating role of medium credibility, electronic word-of-mouth valence (eWOM) and perceived in-group affiliation of the respondents. The results indicate that, under the same moderating conditions, popular and widely used social sites are more capable of generating a positive response from students than sites that are not popular or widely used. In addition, the theoretical and practical implications of the findings are addressed.

From selling songs to engineering experiences: exploring the competitive strategies of music streaming platforms

ABSTRACT Economic, cultural, social, and political life is being increasingly shaped by digital platforms including social networking sites (Facebook), streaming services (Netflix) and sharing platforms (AirBnB). While social scientists have tracked the rapid emergence of platforms and developed useful conceptualisations about what they are and how they operate, surprisingly little attention has been paid to the nature of platform competition or the experiences of users. To address these gaps, this paper focuses on the illustrative case of recorded music, where platforms, including Spotify and Apple Music, face intense competition due to similarities in price and content. Drawing on 42 semi-structured interviews, 20 app ‘walk-alongs’ with Spotify users and an analysis of 120 documents (industry reports, trade magazines, press releases and news articles), it demonstrates how the basis of competition has shifted from content, price and curation to the engineering of compelling experiences that harness the unique and interconnected affordances of platformisation. The paper nuances our understanding of the dynamic and contingent nature of platforms, the processes of datafication and curation underpinning their interventions in markets and everyday life, the geographies of these virtual distribution and consumption channels, and the ways in which users imagine, value, and experience music streaming platforms.

Chinese Corporate Microblogging on Overseas SNS

AbstractContextualized in the “Going Global” strategy of Chinese corporations under the Belt and Road Initiative and drawing upon the attitudinal and engagement systems of appraisal, this study aims to provide semiotic and rhetorical insights into the discursive strategies of Chinese corporations in microblogging on overseas social networking sites (SNS). The posts, made over a 15-day period by the five giant Chinese companies on the US-based SNS Facebook, are analyzed both quantitatively and qualitatively. The results reveal that, in terms of attitudinal appeals, judgment resources are most preferred by Chinese corporations while affect resources are least deployed; in terms of engagement patterns, dialogic engagement patterns proliferate. It is explained that Chinese corporations strongly appeal to ethos and low power distance, demonstrating Western achievement-based cultural orientations, despite the existing discursive manifestations of the high-context, power-distanced, collectivistic characteristics of Chinese culture. This pragmatic and rhetorical shift elicits transculturality in a global cyber space informed by digital globalization and economic glocalization.

Os direitos humanos em conflito:

Este trabalho analisa interações verbais polêmicas sobre a temática direitos humanos no atual contexto brasileiro em comentários de usuários do site de rede social Facebook, atentando para estratégias linguísticas por eles mobilizadas para a inscrição de seus pontos de vista, bem como observando as funções que o desacordo, a violência verbal e a emoção podem exercer na construção de polêmicas públicas sobre temas relacionados à humanização de direitos considerados como essenciais à vida. Para tanto, fundamenta-se nos estudos de Amossy (2018, 2017a, 2017b) e em trabalhos de autores como Kerbrat-Orecchioni (1998, 2006, 2014), Brown e Levinson (1999), dentre outros. Os resultados obtidos a partir da análise dos dados sugerem que a violência verbal e a emoção assumem diversas funções nas interações de usuários em sites de redes sociais. Apesar de não serem constitutivas da polêmica, essas estratégias linguísticas exacerbam a polêmica, porque acirram a polarização e a desqualificação do outro.
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The illegal wildlife digital market: an analysis of Chinese wildlife marketing and sale on Facebook

SummaryAt an estimated US$19 billion, the illicit wildlife trade is a serious threat to global conservation efforts. This criminal enterprise is now digital, expanding its footprint to consumers internationally by using the Internet and social media platforms. Recent studies have detected illegal wildlife selling posts on the popular social networking site Facebook in several different languages, including Chinese. In order to further explore this challenge to conservation, this study used big data approaches to identify and characterize wildlife trading activity in Chinese language on Facebook using an automated web scraper. We focused on keywords associated with elephants, rhinos and hawksbill turtles. We collected 10 303 unique Facebook posts over a 45-day period and were able to identify 639 posts from 268 unique users, which we suspect of directly marketing the sale of wildlife products. We also identified other species including Tibetan antelope, bears and African spurred tortoises. Facebook community pages appeared to have the highest percentage (48.2%) of wildlife selling posts. We also identified 14 different countries and regions with suspected wildlife-selling users, most located in Taiwan. Furthermore, we observed that the language used by some sellers changed from descriptive text to emojis and other code words. Collective action is needed from governments, law enforcement, civil society and technology companies leveraging big data approaches to better detect and interdict online Chinese-language wildlife trafficking.

An explorative analysis of the differences in levels of happiness between cancer patients, informal caregivers and the general population

BackgroundAlthough cancer patients experience distressing symptoms and health-related changes in their quality of life, they may report positive emotional states. The lives of informal caregivers of cancer patients may also be affected by the patient’s cancer diagnosis; however, they may also find benefits in their experiences. Noticeable changes are reported in personal priorities after an oncologic diagnosis that can lead individuals to restructure their values and the way they perceive life. This study aims to assess happiness/satisfaction with life and positive and negative affect in cancer patients and informal caregivers compared with healthy people in the general population.MethodsA cross-sectional study with participants recruited online in five regions of Brazil through the social network site Facebook® and the application WhatsApp®. Surveys were completed using the SurveyMonkey® platform. A different sample of cancer patients and informal caregivers that was personally interviewed with the same forms was also grouped in the present analysis. Variables with p-values < 0.05 in the univariate analysis were included in linear regression models (stepwise, backward).ResultsA total of 2580 participants were included, of whom 2112 were healthy representatives of the general population, 342 were cancer patients, and 126 were informal caregivers of cancer patients. In the multivariate analysis, the cancer patients and informal caregivers were happier than the healthy people in the general population, even after controlling for age, sex, educational level, and income. The patients and caregivers had lower scores for positive affect and higher scores for negative affect.ConclusionsOverall, the conditions related to happiness, satisfaction with life and positive affect are similar for all groups. However, cancer patients and informal caregivers report increased rates of happiness and satisfaction with life compared with theoretically healthy people, although they have lower positive affect scores and higher negative affect scores. It is suggested that cancer patients and caregivers of cancer patients experience more difficulties (suffering) on ​​a daily basis. However, given the increased difficulties, they perceive life differently, reporting that they are happier.

Os profissionais de relações públicas e comunicação: competências para a diversidade

In the past two decades, discussions on diversity have broadened. In the Brazilian context, especially in the private sector, the importance of this agenda is noticeable. For instance, the Brazilian newspaper “Folha de São Paulo” addressed the theme on the article “Diversity is the champion: What the World Cup and profitable companies can teach about inclusion” (FSP. July 23, 2018). In this article, Liliane Rocha, who is the founder and CEO of Kairós Management – Sustainability and Diversity Consultancy, explains that discussions about diversity within organizations started from the idea of sustainability, which became even broader when understood not only from an environmental basis, but also from a social impact perspective. In February 2019, the social networking website Facebook launched the Ads 4 Equality tool. By using algorithms, the advertising campaigns of agencies and advertisers are analyzed as to the representativeness of their characters in relation to the Brazilian population in terms of sex, race and body type (Coletiva.Net, 2019). The examples previously mentioned, in addition to the diversity initiatives in organizations, reveal that some reflections on the relationship with such diverse social groups are necessary. By doing so, it is believed that organizations can achieve their goals and contribute to the development of their social environment. Therefore, it is necessary to know to what extent the knowledge, skills and attitudes (Fleury &amp; Fleury, 2001; Durand, 1998; Fawkes et al. 2018) of professionals in the communication market contribute to the practice of diversity in organizations (Fleury, 2000; Serrano, 2007; Thomas, 1999). With this in mind, we have developed an exploratory research based on a structured questionnaire with 33 questions. This tool was applied via Google forms to a non-probabilistic sample by accessibility (Weber &amp; Persigo, 2017).). We obtained 191 participants and, based on the results, it was found that the majority reaffirm the importance of the theme, however only a few have actually worked on it. With regard to the effective development of diversity, knowledge on the issues of gender, race and accessibility, for example, was the least mentioned by these professionals as being necessary for communication activities, such as planning and mapping audiences, which are essential for any communicative structure. There is also evidence that the organizations involved in the research are not yet in the diversity management stage (Serrano, 2007). In theory, this situation would explain why certain competences, such as knowing how to learn and knowing how to engage to have a strategic vision (Fleury &amp; Fleury, 2001), did not seem to be properly mobilized by the interviewed professionals. One of the most mentioned competences was precisely the mapping of audiences, whereas the others, related to individual diversity (race, religion, gender, and so on), were not recognized as those used by professionals on a daily basis. This perspective can help us somehow explain why diversity is still often practiced at the discursive (image gain) and utilitarian (profitability) levels. As a result, this study reveals a path to be followed by these professionals with a view to a more inclusive society.

Assorted Sentiment Model for Publically Available Page of Facebook

ecommerce industries expose public page in the social network site (Facebook, twitter etc) for the intention of improving of business strategy. They extract public mood about the social network page in the forms of total likes, the total share of the page and sentiment of all comments to the social network page similar way celebrities expose public page in the social network sites for the intention of improving its fame. We have developed an assorted model for publicly available page of Facebook. This assorted model is the combination of data extractor model, language convertor and cleaned model, and sentiment analyzer model. Our data extractor model extract comments on all the posts of publicly expose Facebook page in the less span of time. Language convertor and cleaned model would work for conversion of text written in different Indian language to the English language and after that English written text would be cleaned through cleaned model. Language convertor is made after implementing CILTEL model. CILTEL model converts comments written in the Indian languages in the English language. Cleaning model will clean all the comments of all the posts on the Facebook page. Finally, sentiment extraction model will extract sentiments of all the comments of the Facebook page. We have implemented classification using three machine learning algorithm, namely naïve bayes algorithm, perceptron algorithm and rocchio algorithm for checking the performance of our sentiment analysis model. Our assorted sentiment analysis model is beneficial to users like marketing industry, election parties and celebrities.

Using Facebook and Its Relationship with the Psychological Resilience of a Sample of Orphaned Teenagers

This study describes a new idea for the relationship between orphaned adolescents using the social networking website Facebook and its relationship to psychological resilience. The study also compares orphaned adolescents, male and female, in their use of Facebook and their degree of psychological resilience. It also identifies the rate of use of orphaned adolescents (male and female) for Facebook. One hundred orphaned adolescents were used as samples in this study. The results indicated a statistically positive correlation between the use of the social networking website Facebook by orphaned adolescents and their psychological resilience. It also showed statistically significant differences between the average specimens of the study sample of male and female orphaned adolescents on the questionnaire using Facebook in the direction of males, and statistically significant differences between the averages of the study sample scores of male and female adolescents on the psychological resilience scale of adolescents in the male direction.

The Use of Location Specific Advertisements on Facebook: Can they Help Entrepreneurs Solve Problems Associated with Banner Advertisements

This study is set up to assess the relationship between advertising based on location and effectiveness of banner ads on social networking sites. The main research question is: Is location-specific advertising more likely to overcome the problems associated with banner advertisements than non-location specific advertising on the social networking site Facebook? The research took an explanatory approach establishing causal links between the selected variables. An on-line attitudinal survey was issued to Facebook users and their responses were analyzed through quantitative statistical techniques to test the hypotheses and observe significant correlations. The conclusions drawn from the results show that Facebook is a highly used medium mostly for social purposes. However, the site users generally do not find advertisements placed on the site effective. The results also suggest that location-specific advertisements could improve consumer perceptions of effectiveness through increased relevancy and could also help increase responsiveness but only at a basic level, which includes awareness and brand recall.

Machine Learning Classifiers for Efficient Spammers Detection in Twitter OSN

Online Social Networking (OSN) is one of the fastest-growing areas of communication over the internet. The popular social networking sites Facebook, LinkedIn, Instagram, Twitter etc. have attracted public helping them connected to family, friends and relatives. People share videos, texts, pictures, opinions, ideas, knowledge and some confidential information knowingly or unknowingly through these sites and thus, OSNs have become the main source of targets for cyber attackers. Cyberattacks have been increasing for the last few decades throwing a serious threat to the internet world. This paper first discusses various OSN threats such as misuse of identity, malware, phishing attacks etc. and also recommends some of the threats preventive measures. Since OSNs activities occur online, it is difficult to trust the users at the other end. Some users misguide genuine users (non-spammers). The one who misguides is known as spammers. Hence, our research work focuses on spammers detection in Twitter using machine learning models. Twitter data is used to carry out this research. For detection, three machine learning models are used, namely, Naive Bayes, Support Vector Machine and Random Forest. Performance of the models is evaluated using Precision, Recall and F measure metrics.

Semantic Analysis of English Loanwords in Communication on the Social Networking Website Facebook

This paper is concerned with the semantic analysis of Еnglish loanwords at a lexeme level in communication on facebook. This quantitative research was accomplished within the scope of contact linguistics and indirect borrowing with the aim of determining the degree of semantic adaptation of English loanwords in the receiving language. The results show that the majority of lexemes complete the process of integration at the level of primary adaptation (79.03%), owing to the time-consuming nature of secondary adaptation, which demands an integration of loanwords into the receiving language. Due to the fact that loanwords are borrowed in specific contexts and tend to transfer only one aspect of its original meaning into the receiving language, the semantic narrowing is the most frequently found mechanism of primary adaptation (82.44%). The majority of loanwords [170/202] are adapted by narrowing the number of original meanings. The prominence of meaning specification is illustrated by 74.69% of loanwords borrowing only one lexeme meaning or submeaning. On the other hand, 5 mechanisms of secondary adaptation are: widening of semantic field [20/65]; widening of the number of original meanings [17/65]; pejoration [2/65]; ellipsis [25/65] and metaphor [1/65].

Facebook-Based Women Entrepreneurship in Bangladesh: Opportunities and Challenges

This paper aspires to analyze how social networking website Facebook is encouraging women in onlinebased entrepreneurship. The study tries to uphold the scenario of online women entrepreneur as theirparticipation is noticeable. To explore the opportunities and challenges of Facebook-based womenentrepreneurship in Bangladesh by establishing research questions regarding; what are the factors thatstand as success factors for women while operating Facebook-based online business? Is there any barrierwhile operating with it? The study adopts a quantitative research approach followed by conclusivedescriptive research design. To collect the data from the respondents, a questionnaire link was uploadedin "Google form" and send to their messenger. ‘Descriptive statics', ‘KMO &amp; Bartlett's test '&amp;‘factoranalysis' has been used to identify their demographic profile, success factors &amp; barriers of operatingtheir online business through Facebook. Nine main clusters of success factors (personal and relationshipcompetencies, work-life balance, management, sourcing, entrepreneurial competencies, interpersonalcompetencies, internal motivation, passion, ease of operation) &amp; barriers were identified, upon whichdelivery, competition, imported material, and customer interaction barrier stood ahead. This study is thefirst to offer a survey regarding Facebook-based online women entrepreneur in Bangladesh. Looking atthe success and barrier factors, women can dream of being an entrepreneur online. Women, who alreadystepped toward the business can find an idea to tighten their action

Using Facebook in Blended Learning in Vietnamese Undergraduate Students

The study investigated the use of Facebook as an educational tool as well as the influence of Facebook integration into blended learning environment on English pronunciation teaching and learning activities. The subjects for the study consisted of 30 students who were the first-year English majors at Thai Nguyen University of Education. They were divided into two groups: the experimental group and the traditional group. Besides, there was a student teacher from the same university to be the subject of the experimental group. A combination of qualitative, quantitative and experimental approaches was employed to collect data and students’ views on this model. This allowed the researcher to get hold of a transformation in students’ pronunciation competence and their attitudes towards a blended format with supporting a social networking site (Facebook). The findings of the study indicate that Facebook retains outstanding features to offer a professional online course for English pronunciation learning, such as live lectures, group discussions, schedule events and etc. Furthermore, Facebook benefits the teachers in managing students’ learning autonomy so that the teacher is likely to grasp the ability of individuals in a short time. However, the use of Facebook still remains obstacles in the path of carrying out English pronunciation activities, and when putting it into blended-learning, the model handles these obstacles and limitations in the current learning and teaching of English pronunciation as well.

Network wars, polylog and script convention in socially destructive online groups

Socio-cognitive modeling of network communications discourses is associated with the changeof the research vector from «descriptive» to «modeling» language phenomena and processes. The article focuses on some types of modeling of cognitive methods for the prevention of psychological threats to public welfare. The paper presents the method of scripting online - groups in the convention of humanization of group opinion, based on teaching methods, attitude to the situation of discussion, excluding destructiveness. Negative emotional reactions revealed by us in network communications (collective fears, aggression, resentment), as well as cognitive models of political extremism and intellectual terrorism allowed us to construct a coding matrix that includes a description of the phenomena of destruction and their linguistic psychological markers. Based on the hypothesis that constructive conventionalization of the discussion can be achieved with 30 % of the conventional writing positions, we conducted an experiment in the Russian-speaking sector of the social networking site Facebook. In the article, the example of three discussions started on May 18, 2019 (dedicated to the opposition of citizens in Yekaterinburg due to the construction of the temple and the death of the journalist S. Dorenko) shows that constructive implantation of the script can be carried out by the author / moderator of the discussion and by the participant / reader both unconsciously and consciously.

Opinião e cenários comunicativos: influência de fatores contextuais nos processos sociopsicológicos da espiral do silêncio

Este artigo tem como objetivo investigar como fatores contextuais podem afetar os processos sociopsicológicos especificados pela teoria da espiral do silêncio, como o medo de isolamento e a congruência de opinião. Os contextos para este artigo foram divididos em ambientes on-line – sites de redes sociais, salas de bate-papo e fóruns de discussão on-line – e comunicação face a face. Os dados foram obtidos a partir da aplicação de questionários on-line sobre a opinião a respeito da união civil entre pessoas do mesmo sexo. Com um total de 226 formulários preenchidos, os dados coletados receberam tratamento estatístico para a realização do teste das hipóteses. A análise dos dados demonstrou que a expressão da opinião está ligada a fatores que se relacionam com as características específicas de cada meio/ambiente em que a opinião é expressa, em conjunto com os fatores sociopsicológicos que operam na espiral do silêncio. Ou seja, a configuração da comunicação afeta o desejo dos indivíduos em expressar seus pontos de vista, fazendo com que a espiral do silêncio aconteça de forma diferente em cada contexto específico.

Słowaccy imigranci w Polsce po 2004 roku w świetle badań ankietowych na portalu społecznościowym Facebook

&lt;p&gt;Akcesja Polski do UE oraz otwarcie unijnego rynku pracy skutkuje nie tylko masową emigracją zarobkową obywateli polskich, lecz także przyjazdami obywateli państw członkowskich Wspólnoty do naszego kraju. Wśród nich są m.in. Słowacy. Nie stanowią oni liczebnie znacznego strumienia migracyjnego i są rozproszeni na terenie całego kraju. Co czwarty z nich wybiera woj. małopolskie, obszar zamieszkiwany przez słowacką mniejszość narodową (występującą głównie na Orawie, Spiszu i w Krakowie).&lt;/p&gt;&lt;p&gt;Celem artykułu jest analiza słowackiej imigracji do Polski po 1 maja 2004. Jego realizacji posłużyła przestawiona w pierwszej części tekstu analiza danych statystycznych, udostępnionych przez Urząd do Spraw Cudzoziemców, a dotyczących słowackich imigrantów w Polsce. Dalszą część opracowania poświęcono analizie treści postów zamieszczanych na portalu społecznościowym Facebook, w grupach zainicjowanych przez Słowaków przebywających w Polsce. Na potrzeby tego artykułu zrealizowano wśród nich badania ankietowe, których analizę zawiera trzecia część opracowania. Pozwoli ona na przybliżenie podstawowych motywów migracji obywateli słowackich do Polski, ich sytuacji rodzinnej i zawodowej, integracji z polskim społeczeństwem, a także sposobów podtrzymywania więzi z ojczyzną oraz planów na przyszłość.&lt;/p&gt;

Analisis Ekuitas Merek pada Perusahaan Online

This study is an empirical study, entitled "Ekuitas Merek pada Perusahaan Online". The purpose of this study was to analyze the measurement model of brand equity in a online company, that if the traditional measurement model that has been used in the offline company applied to the online company.Subjects in this study were users of social networking site Facebook. The object of this study is brand awareness, brand value, brand trust, brand loyalty, and brand equity. Based on the results of research and data analysis with Structural Equation Modeling (SEM) showed that: (1) The level of consumer awareness no positive effect on brand equity from online business brand, (2) The value of the brand is not a positive influence on brand equity from online business brand, (3) Levels consumer trust is not a positive influence on brand equity from online business brand, (4) Positive impact of consumer loyalty to the brand equity of the business brand online, (5) Brand awareness has a positive effect on the value of the brand online business associations, (6) Brand awareness have a positive effect on the association of brand trust in online businesses, (7) The perceived value is not affected positively the trust level of brand in online business; (8) Trust has a positive effect on the level of brand loyalty in business online, and (9) The perceived value has a positive effect on the level of brand loyalty in business online.The implications of the above conclusion that in order to achieve the highest power of a brand, brand equity is measured in the form of an online business, an effort that can be done is to consider each of the dimensions of brand equity, including brand awareness, brand association (in the form of brand value and brand trust), and brand loyalty.

#Family: Exploring the Display of Family and Family Leisure on Facebook and Instagram

Family leisure is a context in which individuals construct identity and engage in activities considered “doing family.” Social networking sites (SNS) offer a modern tool for sharing photos and narratives and for constructing family identity and conveying it to others. The purpose of this study was to explore how family and family leisure are displayed through the practice of sharing family leisure photos on the SNSs Facebook and Instagram. Semi-structured, face-to-face interviews were conducted with 13 women, 3 men, and 1 gender fluid individual about their experiences with posting about activities or practices considered as “family leisure” on SNSs. The findings indicated that posted family leisure images and narratives were intended to communicate nonnormative definitions of family, clarify family identity, help individuals feel a sense of belonging within their social network and community and resist the typical idealization of family life, and offer authentic representations of family leisure.