Network wars, polylog and script convention in socially destructive online groups

Abstract

Socio-cognitive modeling of network communications discourses is associated with the changeof the research vector from «descriptive» to «modeling» language phenomena and processes. The article focuses on some types of modeling of cognitive methods for the prevention of psychological threats to public welfare. The paper presents the method of scripting online - groups in the convention of humanization of group opinion, based on teaching methods, attitude to the situation of discussion, excluding destructiveness. Negative emotional reactions revealed by us in network communications (collective fears, aggression, resentment), as well as cognitive models of political extremism and intellectual terrorism allowed us to construct a coding matrix that includes a description of the phenomena of destruction and their linguistic psychological markers. Based on the hypothesis that constructive conventionalization of the discussion can be achieved with 30 % of the conventional writing positions, we conducted an experiment in the Russian-speaking sector of the social networking site Facebook. In the article, the example of three discussions started on May 18, 2019 (dedicated to the opposition of citizens in Yekaterinburg due to the construction of the temple and the death of the journalist S. Dorenko) shows that constructive implantation of the script can be carried out by the author / moderator of the discussion and by the participant / reader both unconsciously and consciously.