Era Of Social Media Research Articles

社交媒体时代舆论极化背景下大学生媒介素养教育路径探究

In the age of social media, with the speed of in-depth media integration accelerating, social media is increasingly becoming an extension of college students’ lives, and media literacy education is becoming more and more important. However, the risk of polarization of public opinion in the social media era is a new situation and a new challenge for college students’ media literacy education at present. The phenomenon of public opinion polarization in social media has a negative impact on college students with its prominent irrational emotions, diversified views and frequent occurrence of cyber violence, which also makes college students face many difficulties in media literacy education. In order to address the potential seams of public opinion polarization, college students’ media education should start from the following points: establishing a scientific teaching system, improving college students’ ability to participate in and apply the media, and organizing diversified self-education for college students.

How Can a Brand Utilize Social Media to Achieve Impressive Promotion

Diversification of consumer consumption attitudes is becoming increasingly evident. In the modern era of social media, brands have a greater propensity to engage in effective communication via the Internet, motivated by goals such as enhancing brand recognition, revitalizing their public perception, and boosting sales performance. This thesis discusses how can brand utilize social media to achieve impressive promotion and concludes that brands can accomplish efficient, in-depth publicity and marketing in the following three ways: First, employ creative and forward-thinking promoting techniques without overemphasizing utilitarianism. Gradually introduce consumers to the depth of the story and expertise. This leaves a lasting impression. Focus on doing the right thing, not immediate sales numbers. Second, build effective customer communication. Brands and consumers are linked by their connection. Brands can cultivate positive relationships to comprehend consumer desires. Third, always prioritize sustainability. Raise consumer awareness of sustainability. Its important to stick to the green development idea and give it enough time to prove it.

Plato dan Media Sosial: Etika, Pengetahuan, dan Tanggung Jawab dalam Penyebaran Informasi

The main focus of this study is on the analysis of classical philosophy concepts, particularly the works of Plato. Its aim is to investigate and analyze Plato's thoughts on the aspects of ethics, knowledge, and responsibility in the context of digital communication. From the research findings, it is evident that Plato's ideas still hold significant relevance in addressing challenges in the era of social media. The application of Plato's ethics, especially concerning objective truth and justice, becomes a crucial key in managing information in the complex digital age. This study also highlights the importance of critical thinking skills, understanding Plato's concepts of eternal knowledge, and media literacy as essential foundations to confront the complexity of information. In conclusion, this study affirms that Plato's ideas have provided a solid foundation in shaping a more ethical and wise digital ecosystem.

Household Digital Literacy in Dealing with Landslide Disaster

On April 1, 2023, Tempurejo Sub-district, Blora District, Blora Regency, experienced a landslide that affected three houses. Several efforts have been made to reduce the occurrence of landslides, namely by making gabions and covering up the riverbank areas that have collapsed with soil. However, it turns out that these efforts have yet to bear fruit, and landslides are still occurring. Landslides in Tempurejo Sub-district have happened in the last few years, and to this day, the land that landslides still frequently collapse. The unpreparedness of households in facing disasters in the current era of social media shows that disaster literacy in formal education and society still needs to be improved. Therefore, one way to prepare households to face disasters is by increasing disaster digital literacy. This research aims to analyze household digital literacy in dealing with landslides. This research was conducted using a quantitative approach with a one-group pre-test and post-test design with a research sample of 52 heads of families. Data collection was carried out using tests with data analysis techniques using descriptive analysis techniques. The results of this research show an increase in household digital literacy knowledge regarding disasters. Keywords: Landslide, Digital Literacy, Household

Media Literacy and Digital Citizenship in the Era of Social Media

Media Literacy and Digital Citizenship in the Era of Social Media

Analysis of the Key Opinion Leader Marketing Strategy in the Era of Social Media

Key Opinion Leader (KOL) marketing strategy appears in the era of social media and has a certain influence on the audience's consumption behavior. Nowadays, KOL marketing mode has inevitably produced some problems in the process of its rapid development. These problems not only affect users but also has a great impact on the brand value and image. This paper introduces the value and approaches of KOL marketing, analyzes the problems it is facing, and proposes feasible solutions in the end. Conclusions can be drawn that KOL marketing faces problems including data falsification, short marketing cycles, and the collapse of the public persona. The construction of a scientific evaluation system to ensure a good marketing effect can be one of the solutions to these problems while developing long-lasting marketing plans to build lasting brand power and examining KOLs thoroughly to choose qualified partners are also necessary measurements.

Survival in the Fissure: Strategies of Private News Organizations in the Social Media Era in China

ABSTRACT The rise of social media has spawned private news organizations in China that are encountering problems regarding how to gain public and journalistic acceptance and recognition as newcomers and how to survive without a news license. Drawing on organizational legitimacy theory, this paper investigates the strategies employed by private news organizations to construct multiple layers of legitimacy including regulatory, normative and cognitive legitimacy in China's unique context and the social media era. Based on in-depth interviews with 20 practitioners of private news organizations and participant observation in one private news agency, findings showed that private news organizations (1) gain regulatory legitimacy through news production methods including “misplacing registration”, “playing with official hats” and “depoliticization”; (2) establish normative legitimacy by emphasizing their adherence to traditional journalistic values, norms, and routines, and their similarities to state-owned media; (3) obtain cognitive legitimacy through the creation of “hot news” with reliance on professional reputation. This study thereby explores these strategies to reflect the path of “dependent autonomy” of private news organizations and provides an institutional and organizational perspective to understand the constraints and characteristics of social media journalism in China.

Exploring the Impact of Excessive Social Media Use on Mental Health and Social Interaction

This paper examines the impact of excessive social media usage on mental health and well-being, focusing on its potential to trigger antisocial behavior, deteriorate mental health, and foster addictive tendencies. Despite the label "social," social media can diminish social interactions, contributing to feelings of loneliness and heightened social anxiety. Neurologically, the brain's reward system responds to social media interactions with dopamine release, cultivating addictive behavior, especially among young users. Studies reveal direct links between extensive social media engagement and increased anxiety and depression. The intricate relationship between dopamine, digital engagement, and mental well-being underscores the vulnerability of younger individuals. Balancing the allure of virtual connection with the risks of addiction necessitates a mindful approach to social media usage, including time limits and the pursuit of diverse offline activities. This inquiry highlights the importance of informed engagement to preserve well-being in the era of pervasive social media.

A Comprehensive Exploration of Entrepreneurial Strategies in The Makeup and Beauty Industry: The Role of Social Media Marketing

The research background is the rapid development of makeup and beauty industry in the social media era that is highly competitive. The study aims to explore the industry's development and its characters, the specialized entrepreneurial strategies, and the influence of social media on this industry. The methodology employed in this research is a semi-systematic literature review. The analytical approach utilized incorporates a meta-narrative framework, encompassing stages such as identifying, analyzing, and identifying patterns and themes related to the topic. The results describe that the characters of makeup and beauty industry includes highly competitive, ever-changing trends, consumer-centric, seasonal and limited-edition products, diverse product range. Furthermore, the role of social media and specialized entrepreneurial strategies related to the influencer collaborations, community building, personalized beauty, virtual beauty consultations, user-generated content, social commerce, online beauty classes, virtual events and live streams. Finally, the challenges of social media on entrepreneurial strategies associated with the policy and algorithm changes, negative feedback and criticism, data privacy and security.

An introduction to “orthodontics in the era of social media” issue

An introduction to “orthodontics in the era of social media” issue

Personalized movie rating prediction based on the data of short video users and videos information

This study presents a sophisticated personalized movie rating prediction model that incorporates user-generated content from Douyin, a prominent video-based social media platform. The proposed model effectively leverages user demographic data, movie metadata, historical rating records, and sentiment analysis of user comments to precisely predict a user's rating score for films. This study employs lexicon-integrated two-channel CNN-LSTM family models for conducting sentiment analysis. Furthermore, the study explores a variety of regression models, such as linear regression, ridge regression, LASSO regression, and Elastic Net regression, to determine the most suitable model for the dataset being analyzed. This analysis aims to enhance the accuracy and effectiveness of the sentiment analysis performed on the given dataset. Furthermore, we contemplate the application of collaborative filtering algorithms, such as Alternating Least Squares (ALS), in developing our personalized movie rating prediction model. By incorporating user-generated content from Douyin, our methodology enhances the accuracy of movie rating predictions and underscores the significance of personalized recommendations in the era of social media.

Strategi Pemerintah dalam mencegah paham Radikalisme Di Era Penggunaan Media social di kalangan remaja

Radicalism is an ideology or flow that wants social and political change or renewal by violent or drastic means, this is carried out by radical groups which justify various ways of carrying out their actions even though they take many victims, by justifying the teachings adhered to by these groups. As well as the radicalism network spreading various forms of propaganda to openly recruiting group members through social media or the internet, so that this becomes a problem where based on BPS data the population in Indonesia is dominated by productive groups, namely young people who are included in the category of Millennials and Generations "Z" so that this becomes a form of special concern because it can become a time bomb in the future if these teenagers are trapped and take part in the ideology of radicalism which ends in acts of terrorism. As for the method used in this research or writing, it uses a qualitative descriptive method with the hope that it can contain an in-depth and specific description or description of an article or a matter observed by the researcher. With the method used, it can be concluded that there are several strategies made by the government through the National Counterterrorism Agency (BNPT) and through the Ministry of Religion in counteracting radicalism in the era of social media use among adolescents.

Leveraging Digital Advertising to Enhance Online Marketing Strategies: A Research Perspective

The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.

Ethic in commenting and clinical surgery journal publication: Emerging issue in the era of social media—A story from “Beall” to “Jaime” and independent researcher

Ethic in commenting and clinical surgery journal publication: Emerging issue in the era of social media—A story from “Beall” to “Jaime” and independent researcher

A part of the problem

In recent years, ordinary individuals with diverse health conditions have increasingly turned to social media platforms to share their experiences with illness. This trend has raised concerns regarding the informational value of these expressions, as well as the motivations behind them and their impact on viewers. This article is a critical examination of the textual characteristics and potential appeal of YouTube videos about depression uploaded by young Norwegian women who have personally experienced the disease. The discussion is grounded in a multimodal analysis of six videos. Utilizing Norman Fairclough’s concept of media discourse, the article explores three dimensions of these video blogs (vlogs): the representation of depression, their interaction with viewers and the identities of the vloggers. The analysis reveals that the vloggers do not disseminate misinformation about the symptoms of depression. Their statements align with clinical discourse. However, they remain vague about the disease’s underlying causes and do not reflect upon how social structures might influence their mental life. The relationship between the vloggers and their audience is characterized by intimacy and mutual support. Regarding their identities, the vloggers present themselves as nurturing women who aim to combat stigma and assist viewers in overcoming their mental challenges. However, their personas are not strictly maternal; rather, they exude a more glamorous appearance with makeup and long eyelashes. As potential role models for their audience, they inadvertently contribute to the societal pressure of maintaining a flawless image, a pressure that has intensified in the era of social media. Notably, research consistently indicates that young women often grapple with negative body image, which frequently intersects with depression. In other words, the depression vlogs are potentially part of the problem they try to solve.

The relevance of first-generation Critical Theory in the digital era of new social media

Is the first generation of Critical Theory still relevant to an analysis of the technocentric nature of contemporary society – particularly its digitally based mediums of interaction and communication? This paper will argue that it is. This will be achieved by examining the interdisciplinary methodological framework that guides Critical Theory. This approach offers the researcher fruitful insight. It allows for a broad, yet heuristically rich understanding of society which can extend to the technological and digital domains of the 21st century. Critical Theory’s powerful (albeit damning and admittedly over-extensive) critique of first- generation instrumental rationality (as embodied in modern technology) assists the contemporary researcher in their evaluation of the forms of communicative technology that have emerged in the 21st century. This is because such a critique permits one to attain a more nuanced and sensitive understanding of such technologies and the variegated forms they have assumed. It also cautions against technological determinism and cyber-utopianism which has managed to entrench itself in a great deal of modern literature pertaining to this topic.

PyTorch Deep Learning for Food Image Classification with Food Dataset

Classification of food images is crucial in today's increasingly digitally connected world. In the rapidly evolving mobile applications and social media era, the demand for an automated system that can recognize food types from an image is intensifying. This study employs deep learning and the PyTorch framework to develop a dependable and efficient solution for classifying food images. This research is motivated by the growing complexity of food introduction challenges. The primary challenge is improving the accuracy of food type recognition and overcoming variations in the visual presentation of food, such as lighting, shooting angles, and proportional and textural differences. Convolutional Neural Networks (CNN) are effective for image classification and are incorporated into the methods utilized. In addition, we employ ResNet101 transfer learning techniques to capitalize on the knowledge of trained models for large image datasets. The primary objective of this study is to develop a food image classification model that is accurate, training-efficient, and capable of accurately recognizing various types of food. In testing and evaluation, the developed model could realize multiple types of food with satisfactory accuracy. The accuracy of training reached 99.35%, while the accuracy of testing reached 94.65%. This study also reveals how Resnet101 transfer learning is utilized by deep learning technology.

Art and Design Communication and Interaction in the Context of Social Media Era

Art and Design Communication and Interaction in the Context of Social Media Era

When Epidemic Outbreaks Meet Social Media: Collective Illness Narratives on WeChat During COVID-19 Omicron Infection in China

ABSTRACT This study investigates the landscape of collective illness narratives on social media in China during December 2022 and January 2023, when nearly one billion people were infected with the COVID-19 Omicron virus. By analyzing 655 private social media posts, conducting in-depth interviews with 50 individuals, and organizing 6 focus group discussions with 24 participants, this study explores how COVID-19 Omicron infection became normalized and widely discussed on private social media platforms, notably WeChat Moments. This study unveils distinct features that arise when illness narratives and social media intersect and reveals how people exercised moral imagination and depathologized perception in social media illness narratives. The article provides narrative dynamics during the pandemic in a collective manner and sheds light on the reshaping of illness narratives in the era of social media, offering insights for future pandemic responses.

Opportunities and Challenges for Luxury Goods Companies in the Era of Social Media

With the deepening of the era's informatization and technological advancement, the world has been enveloped by the realm of big data and greatly influenced by it. Among them, "social media" has become a particularly active component, playing a crucial role in various industries and undergoing significant expansion of its functions. This paper takes "social media" as a medium to explore the opportunities and challenges for the development of the luxury goods industry. It aims to leverage its competitive advantages to achieve the sustainable development of enterprises.