When Epidemic Outbreaks Meet Social Media: Collective Illness Narratives on WeChat During COVID-19 Omicron Infection in China

Abstract

ABSTRACT This study investigates the landscape of collective illness narratives on social media in China during December 2022 and January 2023, when nearly one billion people were infected with the COVID-19 Omicron virus. By analyzing 655 private social media posts, conducting in-depth interviews with 50 individuals, and organizing 6 focus group discussions with 24 participants, this study explores how COVID-19 Omicron infection became normalized and widely discussed on private social media platforms, notably WeChat Moments. This study unveils distinct features that arise when illness narratives and social media intersect and reveals how people exercised moral imagination and depathologized perception in social media illness narratives. The article provides narrative dynamics during the pandemic in a collective manner and sheds light on the reshaping of illness narratives in the era of social media, offering insights for future pandemic responses.