Social Media Channels Research Articles

Twisted knowledge construction on X/Twitter: an analysis of constructivist sensemaking on social media leading to political radicalization

PurposeThis study aims to identify how Brazilian followers of an X/Twitter profile engage in theory-building processes leading up to the January 8, 2023 riots in Brasília, the Brazilian capital. This paper seeks to understand how cognitive and sociocultural processes weave together to weaponize collective knowledge construction that, in isolation, could be seen as virtuous but, in specific contexts, might lead to radicalization.Design/methodology/approachThis study uses qualitative content analysis of comments on ambiguous X/Twitter posts published by a conspiratorial profile associated with former President Jair Bolsonaro. Content was published in the three weeks that preceded the coup d’état attempt by Bolsonaro supporters on January 8, 2023.FindingsFindings point to users’ resorting to intuitive knowledge to support sensemaking processes in their search for subliminal meanings in tweets. That includes, for example, attempts to crack binary code-encrypted messages. This study also identified practices of cross-media sourcing, where users collect evidence from alternative social media channels to interpret messages containing verbal and visual information. Finally, this study found that religious symbols are often instrumentalized and become a lens through which followers organize information to integrate with their existing knowledge and assumptions.Research limitations/implicationsWith this work, the authors build on existing scholarship on epistemologies used by conspiratorial and radicalized groups as they engage in systematic sensemaking and often refer to religion to interpret messages that motivate extreme political position-taking. This study addresses a similar phenomenon as it unfolds in an understudied geographical context (Brazil) and seeks to demonstrate how individuals engage in collective sensemaking practices. The authors hope that their findings inform educators as they explore the affordances of social media to foster positive collective learning experiences in reasoning supported by social media.Originality/valueThe originality of this study is twofold. First, this study uses an analytical lens that draws on the learning sciences and cognitive science for inquiry of radicalization happening around social media. The authors understand that social media lend themselves particularly interesting to the analysis, as they are settings where notions of mastery blur, and individuals engage in conversations on complex, controversial topics. With that engagement, they demonstrate willingness to reason collectively. Second, this study investigates how those phenomena unfold in an understudied context, responding to calls for more diversity in research in the learning sciences as well as in media studies.

Sustainability Strategic Framing in Corporate Communication: Contextual Semantics of Twitter in the Energy Sector

Sustainability has become the prevailing paradigm, a model of conduct, and a central theme in social and media discourses within the past decade. However, it is still a marginal development concept in the interdisciplinary research field dealing with sustainability communication, especially with meaning-making processes in relevant communicative, for example, in corporate and industry contexts. This paper focuses on how the idea of sustainability is framed, anchored, and disseminated in energy companies' communication via social media channels and how the linguistic methods used by energy corporations concerning sustainability co -create theirsymbolic value. Specifically, this study has aimed to understand how the sustainability topic was discussed in the Twitter sphere of the most prominent energy companies in 2020. This study makes a three -fold contribution to sustainable research and practice. First, the study identifies the framing structure of sustainability content in social media communication in the energy sector. Secondly, the study identifies social media data as a viable source of sustainability conceptualization and its understanding through communication. Finally, this study illustrates how text mining and natural language processing (NLP) can be used as a research method for managing big text data and a tool for discovering latent communication structures. Sustainability is present and visible in the communication of the energy industry identified by (1) the semantic construction of phrases in communication that show a future, green, and clean orientation, but it is also strongly declarative, referring to what will be and can be done, and with positive emotions related to the communicated messages; and (2) decoupling from climate change and thus avoiding the industry's responsibility for the impact of global warming but promising clean, sustainable energy transformation and to avoid negative emotional connotation. However, one gets the impression that it takes on the character of a rhetorical art form related to the concept of decorum. In this view, the idea of sustainability is interpreted and shaped through the needs of the industry and as a rhetorical tool in building a positive narrative about companies and is used to gain legitimacy.

Enhancing pediatric asthma management through multifaceted health education.

Pediatric asthma is a significant public health issue that impacts the quality of life of children globally. Traditional management approaches focus on symptom control and medication adherence but often overlook the comprehensive educational needs of patients and their families. A multifaceted health education approach may offer a more holistic strategy in managing pediatric asthma, especially in outpatient settings. To evaluate the efficacy of a comprehensive health education strategy in improving disease management, medication adherence, and quality of life among children with asthma in outpatient settings. In total, 100 pediatric patients with severe asthma were enrolled from January 2021 to November 2022 and randomly allocated to a control group (n = 50) or an observation group (n = 50). The control group received standard nursing care, including basic nursing interventions and health education upon admission. In contrast, the observation group was exposed to a broad spectrum of health education methodologies, including internet-based hospital systems, social media channels, one-on-one verbal education, informational brochures, slide presentations, telephone check-ins, animated videos, and illustrated health education manuals. Data on asthma management knowledge, symptom control, quality of life [St. George's Respiratory Questionnaire (SGRQ)], treatment adherence, and nursing satisfaction were collected and analyzed. The scores of the observation group in knowledge areas, such as medication, home care, disease understanding, symptom management, prevention strategies, and nutritional guidance, were significantly higher than those of the control group (P < 0.05). In addition, the observation group exhibited greater symptom control, improved quality of life based on their SGRQ scores, and higher treatment adherence post-intervention (P < 0.05). Nursing satisfaction was also rated higher in the observation group across all evaluated areas (P < 0.05). Implementing a diversified health education approach in pediatric asthma management significantly enhances disease understanding, symptom management, and treatment adherence, leading to improved quality of life for affected children. These findings underscore the importance of multifaceted clinical health education in augmenting disease awareness and facilitating continuous improvements in asthma control rates, highlighting the potential benefits of incorporating comprehensive educational strategies into pediatric asthma care protocols.

Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility

Purpose: The aim of the study was to examine the Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that strategic marketing plays a crucial role in promoting environmental responsibility and Corporate Social Responsibility (CSR) within organizations. The studies reviewed highlight the effectiveness of various marketing initiatives, such as green marketing strategies, cause-related marketing campaigns, and integrated communication approaches, in fostering positive consumer perceptions, enhancing brand reputation, and driving sustainable business practices. By prioritizing credible and transparent communication about CSR initiatives, businesses can strengthen stakeholder relationships, build trust, and differentiate themselves in the marketplace. Unique Contribution to Theory, Practice and Policy: Stakeholder Theory, Relationship Marketing Theory &amp; Diffusion of Innovation Theory may be used to anchor future studies on Strategic Marketing for Sustainable Development: Promoting Environmental Responsibility and Corporate Social Responsibility. Integrated marketing communication (IMC) that incorporates sustainability messages across all touchpoints is essential for promoting environmental responsibility and CSR effectively. Organizations should ensure that their communication strategies are consistent, transparent, and aligned with their sustainability goals. By integrating sustainability messages into marketing campaigns, product packaging, corporate websites, and social media channels, businesses can reinforce their commitment to sustainability and build trust with consumers. Businesses should actively engage in advocacy efforts to promote supportive policy frameworks that incentivize and reward sustainable practices. By collaborating with policymakers, industry associations, and non-governmental organizations, organizations can influence the development of policies that facilitate the transition towards a more sustainable economy.

796 Integrating Sustainability in Surgical Practice – the Student MedAID London Way

Abstract Aim Recognizing the imperative need for sustainable healthcare education given only 2-5% of students have had exposure within their degree, Student MedAID London (SMAL) was established to promote global health awareness by redistributing excess medical supplies and fostering a platform for increasing insight into this field. Method Volunteers actively engage with local healthcare providers to secure excess medical equipment, employing a screening process to ensure responsible donations. Teaching series, such as "Learn with Med-Aid" and online seminars, delve into global health topics often overlooked in medical school curriculum. This methodology offers a unique opportunity to integrate sustainability principles into the education of future surgeons. Results Social media and seminar engagement increased by 62% respectively since establishment in 2021, attracting over 1000+ followers across social media channels. The demographic has expanded beyond London medical students to include young healthcare professionals from across the UK and the USA. Furthermore, SMAL has acquired substantial storage space for medical donations and made successful donations to Tripoli Hospital in Lebanon. Notably, 90% of seminar attendees expressed a strong desire for more events, alongside 50% reporting it increased their confidence in global health and sustainability. Conclusions As the future generation of healthcare professionals increasingly expresses a heightened interest in sustainable practice, SMAL's endeavours uniquely underscore the profound impact that sustainability can have on surgical education. By raising awareness and actively engaging in the redistribution of medical supplies, the organization sets the stage for a paradigm shift towards more environmentally conscious healthcare initiatives in surgery.

Patient and Community Perspectives on Antibiotics and Antimicrobial Resistance: Fertile Grounds for Antimicrobial Stewardship

Background: Antimicrobial resistance is a serious public health threat. Overuse of antibiotics leads to the development and spread of antibiotic resistant pathogens. Antibiotics are also responsible for a high percentage of emergency department visits for adverse drug events. Despite this, ambulatory and urgent care providers often cite patient expectations as a reason for inappropriate antibiotic prescribing practices. We investigated patient and community understanding of antibiotics and antimicrobial resistance to inform how they can be engaged as partners in combating antimicrobial resistance in our southwestern Virginia community. Methods: From July to September 2023, we conducted an online survey of patients and community members within the footprint of a large healthcare system in Southwest Virginia. Electronic medical records were used to randomly select and directly email the survey link to a representative sample of ambulatory patients who met criteria. Respondents were also recruited through the health system’s social media channels and through posters with quick response (QR) codes in outpatient offices. The survey used Likert scales and multiple-choice questions to understand experiences with and perceptions about antibiotics and antimicrobial resistance. We conducted a descriptive analysis of survey responses. Results: In total, 2,021 individuals completed the survey. Nearly 16% of respondents agreed with the statement “antibiotics can kill viruses” and almost 12% more were unsure. Thirty percent of respondents either agreed with or were unsure about the statement “antibiotics work on most coughs and colds”. When asked more directly about antimicrobial resistance, almost a quarter (25%) of respondents agreed with or were unsure about the statement “there is no connection between taking antibiotics and the development of resistant bacteria”. Responding to questions about possible negative effects of antibiotics, over 9% disagreed with the statement “antibiotics can kill the 'good' bacteria that normally live on the skin and in the gut” and another 19% were unsure. Similarly, over 20% disagreed with or were unsure about the statement “bacteria that do not respond to antibiotics could infect me or my family”. Reflecting on their own providers, nearly 83% of respondents trusted their doctor’s or nurse’s advice about antibiotic necessity. Conclusions: There are opportunities for patient and community engagement around antibiotic effectiveness for common viral illnesses and about the negative effects of overuse of antibiotics. Our data suggests most patients trust their providers as it relates to antibiotic prescribing and may be receptive to discussions and strategies that promote antimicrobial stewardship.

Social Media and Fashion Consumption: Examining the Role of Instagram on Pakistani Consumers' Buying Decisions

The rise of social media channels has been evident in this new age. Various social media channels are utilised where the consumers interact with one another. One of the most prominent social media channels is Instagram. Instagram is a social media platform where users have access to share, view, and post photos, videos, and reels. Users also use Instagram for the buying and selling of the products. Businesses use this platform for selling of the products. One of the prominent examples is of the fashion brands who sell their products on their Instagram pages. However, limited research has been conducted from the perspective of fashion brands in Pakistan and the buying behaviour of the consumers. This research provides insights into how Instagram influences the buying behaviour of Pakistani consumers within the fashion industry of Pakistan. It examines the specific ways in which Instagram influences the buying behaviour of Pakistani consumers. It also determines the impact of Instagram activities on the perceptions of consumers and purchasing decisions. A quantitative methodological approach was used in the research in which data was collected from 50 respondents from Lahore, Pakistan. Descriptive statistics and frequencies were determined by using SPSS. The findings of the research suggested that there is a significant influence of Instagram on the buying behaviour of consumers. Limitations and recommendations are also highlighted within the research.

밈코인의 트위터 활동에 대한 연구

In this study, two Memecoin Twitter networks, that are, June and December 2022, were collected and compared. Because Twitter is frequently employed as social media channel among memecoins, it is critical to examine its activities. We gathered several kinds of finance and user data regarding memecoins from Coinmarketcap.com. Also, data about their Twitter accounts' followings, followers, mentions, replies, and retweets were gathered by using the its API. A network was formed with the collected tweets. The comparison between two points in terms of the following-follower and mentions networks showed that both density and clustering coefficient values increased over time. However, it must be noted that the mention network's average distance value reduced over time. Also, the top ten betweenness centralities of the mention network declined in December compared to June. The ERGM findings are as follows. The following-follower network confirmed the homophily of transitivity and age, which was not shown in June, and, in the mention network, attribute variables affected network properties between June and December. This study is significant since it examined the memecoin networks at two different points over time.

Stakeholder Engagement in Instagram-Based Complaint Handling Indihome Service PT Telkom Yogyakarta Region

This research aims to analyze Telkom Indonesia's engagement strategies with its stakeholders in Yogyakarta during a surge of complaints regarding their Indihome product on Instagram (@indihome.yogya). As a dominant internet service provider, Telkom Indonesia, through its Indihome product, faces a high volume of customer complaints, further amplified by the prevalence of social media platforms like Instagram, which provide a direct channel for customers to air their grievances. The study employs the Stakeholder Circle Model to examine the steps undertaken by Telkom Witel Yogyakarta in addressing customer complaints. A qualitative descriptive approach is adopted to gain a comprehensive understanding of the phenomenon under investigation. Data is gathered through interviews with key informants and a thorough examination of relevant documentation. The findings reveal that Telkom Witel Yogyakarta implements a five-stage stakeholder engagement process: (1) Identification: Creating a list of stakeholders; (2) Prioritization: Developing a stakeholder assessment scale; (3) Visualization: Conducting stakeholder mapping and dividing stakeholders into four quadrants; (4) Engagement: Implementing appropriate communication strategies tailored to each stakeholder category; (5) Monitoring: Evaluating the effectiveness of engagement efforts and ensuring alignment with expectations. This research contributes to the understanding of stakeholder engagement in complain handling from customers on social media platforms. The five-stage stakeholder engagement process offers a valuable framework for organizations seeking to improve their stakeholder relationships and effectively address customer concerns through social media channels.

AN ANALYSIS OF IMPACT OF SOCIAL MEDIA MARKETING WITHIN THE FRAMEWORK OF CAUSE-BASED MARKETING

Social media marketing is the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholder. Marketers and consumers are at present extending their communication through a dynamic new media called the social network. This is the latest development in advertising products and communicating with consumers. Social media is one of the fastest-growing, which encompasses enormous spontaneous brainstorming among its network members for developing an opinion . Actually, this robust social media platform has created an exemplary scope for any brand to advertise its product through exposure, attention and perception; to develop opinions; and to create values. The use of traditional one-way communication to promote consumer perception and boost favourable attitudes towards product value has been dramatically losing its persuasive influence due to the overarching appeal of Facebook as a method of connection for peers Now product judgement, evaluation and perception and the final attitude development processes have been drastically aligned with a new pattern of multidimensional communications where consumers are more interested in and find more credibility through pursuing and streamlining peered opinions instead of getting traditional marketing advertisements. Cause marketing creates a context for social activism by inducing pro social behaviour in consumers; however, not all consumers find every social issue relevant to their interests, values and goals. Marketers use messaging strategies to convey the importance of a social issue and make it seem relevant enough to motivate consumers to behave in a desirable way. In this era, social media platform can be integrated into the cause marketing strategy. This new technology sets out new mechanisms and communication tools that companies, governments and anyone who wants to engage in cause marketing can rely on to interact and engage with actual and potential customers.

Implementing Digital Marketing Channels on BTHM Admission: Evidence from Dhaka City

This study analyzes the influence of digital marketing channels on BBA in Tourism and Hospitality Management (BTHM) admission at higher-degree educational institutions in Dhaka, Bangladesh. The research employed a simple random sampling approach to pick 200 prospective students who sought to be accepted to various academic institutions offering four years of degree in BTHM in Dhaka City. Data was obtained using a standardized questionnaire on students' exposure to digital marketing outlets and their admission choices to BTHM. We analyzed the data using Microsoft Excel. The research findings reveal that digital marketing channels of social media are powerful information sources for educational institutions. The results suggest that social media and user-friendly websites also play vital roles in decision-making for students who want to take BTHM admission as a higher study. Educational institutions should enhance their digital marketing, especially social media and user-friendly websites, to attract and engage potential students for BTHM admission. The study contributes technological insights to the field of both digital marketing and BTHM admission. The study provides practical recommendations for educational institutions to enhance their digital marketing strategies and optimize their outreach efforts for BTHM admissions in Dhaka, Bangladesh. IUBAT Review—A Multidisciplinary Academic Journal, 7(1)): 142-170

Exploring social media as an apparatus for audience engineering in the Nigerian theatre milieu

This study investigates the use of social media as an apparatus for audience engineering in the Nigerian theatre milieu. This interrogation becomes vital as live theatre in Nigeria continues to struggle to maintain clientele due to decreasing audience response. Using the mixed-method approach, this paper explores engaging social media channels (Facebook, YouTube, WhatsApp and Tiktok) in select experimental productions - Ifure Ufford-Azorbo’s Beyond my Scars, staged in the Model Theatre Studio (MTS) at the University of Uyo, Daniel Kpodoh’s interpretation of Ola Rotimi’s The Gods are not to Blame presented at The Arena in Port Harcourt and VickyBon Uzuazor’s Diary of a Pastor’s Wife staged in Akwa Ibom State University Pinnacle Theatre. This study is underpinned by the Technology Acceptance Model, Diffusion of Innovation and Social Media Engagement Theory in its framework. In its findings, the use of social media increases the reach of the production information to prospective audiences and also enhances the reach of theatrical presentations through live feeds; therefore, social media has proven capable of attracting new audiences for wider reception of the theatre product. This suggests that social media has become a useful apparatus for audience engineering in Nigerian theatre, enabling practitioners to leverage online platforms to shape audience engagement, build community, extend conversations and promote artistic works to reach wider audiences. The study contributes to our understanding that; social media technology is a supportive performance apparatus of connectedness and is potent in influencing and transforming the theatrical landscape in Nigeria and beyond through audience engineering. This paper therefore recommends the creative and consistent use of social media platforms as standard production protocol for the reinvigoration of the theatre milieu, especially in Nigeria.

One-way ticket to the moon? An NLP-based insight on the phenomenon of small-scale neo-broker trading

We present an Natural Language Processing based analysis on the phenomenon of “Meme Stocks”, which has emerged as a result of the proliferation of neo-brokers like Robinhood and the massive increase in the number of small-scale stock investors. Such investors often use specific Social Media channels to share short-term investment decisions and strategies, resulting in partial collusion and planning of investment decisions. The impact of online communities on the stock prices of affected companies has been considerable in the short term. This paper has two objectives. Firstly, we chronologically model the discourse on the most prominent platforms. Secondly, we examine the potential for using collaboratively made investment decisions as a means to assist in the selection of potential investments.. To understand the investment decision-making processes of small-scale investors, we analyze data from Social Media platforms like Reddit, Stocktwits and Seeking Alpha. Our methodology combines Sentiment Analysis and Topic Modelling. Sentiment Analysis is conducted using VADER and a fine-tuned BERT model. For Topic Modelling, we utilize LDA, NMF and the state-of-the-art BERTopic. We identify the topics and shapes of discussions over time and evaluate the potential for leveraging information of the decision-making process of investors for trading choices. We utilize Random Forest and Neural Network Models to show that latent information in discussions can be exploited for trend prediction of stocks affected by Social Network driven herd behavior. Our findings provide valuable insights into content and sentiment of discussions and are a vehicle to improve efficient trading decisions for stocks affected from short-term herd behavior.

Exploring barriers and facilitators to increase the engagement with a digital app (OLIO) for food/non-food sustainable consumption in citizens from Bogotá, Colombia

Engaging in sustainable behaviours is a key priority for environmental sustainability. Behavioural changes such as recycling, and food sharing are needed to achieve a zero-emissions society. Digital technologies can support engagement with these behaviours through publicly accessible digital platforms such as mobile apps which connect those with surplus items to those who need or wish to consume these items. However, very little research has examined the factors influencing engagement with mobile apps, particularly in the context of developing countries. This exploratory sequential mixed methods study used behavioural science models to identify factors influencing engagement with the Olio app, a mobile application for food and non-food items sharing in Bogota, Colombia. Influencing factors were analyzed and categorized as barriers or enablers using the Capability (C), Opportunity (O), and Motivation (M) model of behaviour (B) change (COM-B). Regarding barriers, two were strong influencers “perceived difficulty to use a mobile app” for donating items (physical opportunity, β = -.25, p < .001), and “lack of time to collect a used item in others’ location” (physical opportunity, β = -.18, p < .01). As to the enablers, the strongest predictor for collecting was “finding mobile apps to share used items to be widely disseminated on social media channels” (physical opportunity, β = .27, p < .001) and for donating “Knowing how to use mobile apps” (psychological capability, β = .19, p < .01). Findings are discussed along with implementation strategies that could potentially increase engagement with the Olio app to support sustainable consumption.

Assessing the Impact of Simulated Color Vision Deficiency on Ophthalmologists' Ability to Differentiate between Choroidal Melanoma and Choroidal Nevus.

Background: Color vision deficiency (CVD) is an often-overlooked issue within the medical community, and its consequences remain insufficiently explored. We aim to evaluate how CVD affects diagnostic accuracy and distinguish between malignant choroidal melanoma and benign choroidal nevus among ophthalmologists. Methods: In this cross-sectional study, we engaged ophthalmologists through a web-based survey distributed via the professional ophthalmology society's social media channels. The survey encompassed a series of three fundus images representing normal fundus, choroidal nevus, and choroidal melanoma. Each image underwent simulation for the three primary types of CVD-protanopia, deuteranopia, and tritanopia-alongside a non-simulated version. Results: The study included 41 participants, averaging 40 years of age (±9.2), comprising 28 (68%) men and 13 (32%) women. Significantly lower rates of identifying orange pigments were observed in simulated protanopia images compared to non-simulated ones (p = 0.038). In simulated deutranopia images, the recognition of melanotic lesions was notably reduced compared to non-simulated images (p = 0.048). No such limitation was observed for tritanopia. However, participants retained their ability to identify subretinal fluid and estimate tumor thickness in simulated and non-simulated images. Concerning simulated images of choroidal nevi, participants misdiagnosed nevi as choroidal melanoma in 37% of cases in simulated protanopia nevi images and 41% in simulated deutranopia nevi images. This resulted in unnecessary referrals of benign lesions as malignant, emphasizing the potential for mistaken diagnoses. Nevertheless, almost all simulated images of malignant melanoma were correctly referred for specialized oncological treatment. Conclusions: The simulated CVD conditions of protanopia and deuteranopia affected the accuracy of identifying the melanotic nature of the choroidal tumor and the presence of orange pigments. This limitation led to challenges in correctly diagnosing choroidal melanoma and choroidal nevus, resulting in extra referrals for nevus cases. However, participants were safe and could still determine the possible risk of eyes with choroidal melanoma, so most referred melanoma cases to specialized oncologists as needed.

To “talk the walk” or to “walk the talk”? Employer branding and HRM synergies in small and medium-sized hotels

PurposeSome firms excel at positively presenting their employer brand (talk), while others excel at effectively implementing human resource management (HRM) practices for the benefit of the employees (walk). Which approach is more effective? Focusing specifically on small and medium-sized hotels (SMHs), this study explores the relation of employer branding (EB) and HRM practices with organizational performance (OP).Design/methodology/approachStratified sampling was used to identify 34 top management figures (owners, CEOs, and top HR managers) from SMHs across Greece. These individuals agreed to participate in in-depth, semi-structured, one-on-one interviews, focusing on their hotels’ HRM, EB, and organizational performance. The interviews were subjected to content analysis, further coupled with graphical exploration of the relations between the concepts under study.FindingsThe findings reveal a noteworthy pattern: high-performing SMHs tend to prioritize EB, particularly leveraging social media channels. This prioritization is further reinforced by the implementation of HRM practices, including extensive training and rewards. Clustering SMHs into four different levels based on their application of EB and HRM practices and the effect of these practices on OP, enables us to extend this study and gain valuable insights into the interplay of these factors.Practical implicationsThis study highlights the need for practitioners to invest in HRM practices, especially in training and rewards, while giving due attention to EB, despite the potential resource limitations SMHs often face. Importantly, when basic levels of HRM are combined with high levels of EB, OP seems to be maximized.Originality/valueBoth HRM and EB deal with the employer – employee interaction, that’s why EB in most companies is the responsibility of the HRM department. Surprisingly, academic research has treated them as distinct fields, in isolation, ignoring their combined effects. This paper is the first to conceptualize EB as communication (“talk”) and HRM as practice (“walk”) and to thus propose that a complementarity relationship between these two dynamics may facilitate OP. Additionally, this study is the first to combine content analysis with a quantitative exploration to gain more holistic and valuable insights on the topic.

What type of social media posts about sustainable construction is better for audience engagement?

In an effort to move to a sustainable society, new concepts and findings related to sustainable construction are being developed. With ambition to transfer newly developed knowledge to society, various communication paths are being used. In this study we investigated what kind of messages shared on institutional social media channels (Facebook, Twitter (now renamed to X), and LinkedIn) about sustainable construction create more audience engagement. The study consisted of two phases of weekly social media posts. In each phase, 15 posts were published on the same day and time, while engagement was monitored. Three different types of posts were created, that were sequential cycling each week. Type 1 was written informative content related to research activities; type 2 was image content related to the research activities and equipment, with a short text caption of the image; and type 3 was image content with people - scientists working on research activities with a short text caption of the image. Poisson regression analysis revealed that type 3 posts result in the most audience engagement on LinkedIn, suggesting that using images of people in combination with short text captions is the most effective way to engage social media audiences. These findings can help organizations to use social media to promote sustainable construction and other sustainability-related research. The engagement was lower on Facebook and Twitter (X). As the science is aiming to be closer to the society, these findings deliver an important insight of science communication through the social media. Although the study delivered several lessons learnt related to science communication through social media studies, it provides an important bases for further studies. Conclusions can support research organizations in improving their science communication.

Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes. The public relations capability is to maintain relations with the media, internal and external communications other stakeholders. This is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and good information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic. This research to used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence. This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta. PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM. Public relations officer can carry out a competency test which is useful for becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the attention of the audience (lecturers and students) by creating interesting content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.

The valorization of interactions. Gift exchange, power and value creation on digital platforms

Technology companies are often worth billions, but they still must make their money through advertising. The research literature on the value creation of data-driven platform companies often refers to the expropriation of data or the exploitation of users. This article proposes a relational approach to the understanding of value creation on digital platforms such as social media channels or free internet services. To this end, it combines Marxian and anthropological value theory. Accordingly, the interactions of platform users are understood as asymmetrical practices of gift exchange. This exchange of digital gifts forms the condition of production for the value creation of internet platforms, and is reproduced continuously by their asymmetrical field of interaction. Here it is not the individual who is exploited, but rather the community of those who interact in a particular field. This condition is anchored in these platforms’ terms and conditions, which stipulate that users share their data not only with each other, but also with the company, thereby enabling a three-step process of data commodification by the platform. First, the data are appropriated as use values by the platforms in order to optimize their own services. Subsequently, a secondary commodification takes place, which, unlike other value creation processes, is decoupled from the use value of the data. Third, there is a process of cybernetization, in which the ability to influence users is sold to third parties as a commodity.

SOCIAL MEDIA INTEGRATION WITH CUSTOMER PORTAL

Abstract : Customer relationship management, abbreviated as CRM, is a concept used in marketing that focuses on the customers’ needs and satisfaction to improve the company’sperformance. In the business world today, technology has changed traditional procedures due to theemergence of the internet and social media channels. It is clear that customers are the only source of current and future profits for the company thus,developing systems that are customer-centered is the new norm in the business world.Traditional CRM uses internal strategies that help understand customer needs, while Social CRM uses social media platforms to manage their customers. Integrating social media andCRM has helped companies improve customer interactions and offers ways of managingand measuring social networking for successful customer engagement. This paper aims toreview various studies touching on the impacts of social media CRM on large Corporationsin the UK. IndexTerms – Social media, customer relationship management (CRM), social customer relationship management (SCRM), social media platforms.