Social Media Channels Research Articles

BRAND FRUNC ID DIGITAL MEDIA CONTENT PLANNING

The role of digital content in 2023 is very important due to the shifting role of mass media is gradually being replaced by social media. The content published on social media today is creative digital content that aims to increase the awareness of its audience, one of the brands in the city of Bandung called Frunc Id began planning digital content that will be uploaded on its social media channels. The purpose of this content planning is so that the creative digital content produced can provide benefits, and solutions and entertain its audience. This research uses qualitative research methods with a case study approach. The result of this research is that the Frunc Id brand makes a content plan in the form of a brand essence and campaign deck so that the packaging of the digital content presented is more focused according to the segment and gets optimal results. The form of planning presented in the brand essence is a unique value proposition, and target market based on needs, brand benefits, and brand personality. The planning presented in the campaign is the campaign objective, key message, media plan, and content matrix.

The Impact of Artificial Intelligence and Social Media on Relationship Marketing for Customer Satisfaction

Nowadays, artificial intelligence and social media play essential roles in relationship marketing. AI improves customer engagement with tailored suggestions or automated reactions, while social media channels are essential for SMEs to engage and interact with customers more personally. Furthermore, digital technologies have fundamentally transformed the marketing ecosystem, evolving customer experiences. This shift has challenged SMEs to use modern methods and develop new initiatives to serve customers better. This research explored the impact of artificial intelligence and social media to strengthen and revolutionize relationship marketing, improving customer satisfaction. By integrating AI-driven insights with social media, SMEs can produce personalized and tailored customer experiences, improve satisfaction, and foster long-term relationships that are the key to SMEs’ growth. The author used a mixed methodology, a combination of a survey study and interviews. Respondents were selected using snowball and convenience sampling. Overall, n = 158 and n = 8 for interviews that voluntarily participated in the research process, providing valuable insights exploring the research problem. Findings emphasized that AI and social media provide a superior opportunity for SMEs to alter their relationship marketing approaches and become competitive.

232 Enhance active ageing by promoting appropriate lifestyles through the endorsement of healthy behaviours in an ageing Region

Abstract Purpose The project “Friuli Venezia Giulia in Movimento, 10000 passi di salute” (Friuli Venezia Giulia (FVG) Region on the move, 10000 healthy steps) commenced in January 2019 with financial support from the FVG Region with the organizational support of a regional association (Federsanità ANCI FVG). The project’s primary objective is to engage municipalities, in collaboration with organized and spontaneous associations, in implementing initiatives to promote physical activity in an accessible manner for all citizens. This is achieved through funding to promote pedestrian paths in municipalities that have chosen to participate, as well as walking leader courses and gentle exercise activities for the elderly. The project involves subjects at different governance levels: region, the regional association, Municipalities, citizens’ associations, and citizens. Project or policy description Currently, 91 municipalities (42% of the FVG Region) are participating in the project, with 82 pedestrian paths covering a total length of over 400 km now open. Specifically, 52% of individuals over 65 and 56% of those under 15 will benefit from the activities organized along these paths. Additionally, two editions of walking leader courses have been conducted along the project’s pedestrian paths, with 500 participants, and two editions of gentle exercise activities for the elderly have been held in 19 municipalities, involving over 1150 individuals. Many Municipalities have also organized walks along the project’s pedestrian paths, often accompanied by cultural events. Traditional and social media channels have prioritised communication and dissemination of project initiatives. Furthermore, numerous citizen meetings have been convened to introduce the projects and related initiatives. The project has been continuously evaluated, with activity results documented in reports. The evaluation involves different phases and all the actors that the project is intended for with various tools: it is, therefore, a multilevel evaluation. Conclusions The project has significantly impacted promoting active ageing through various activities, including physical exercise, social engagement, well-being enhancement, and local area awareness. Given their conformation (flat and without particular obstacles), the regional tourism agency has promoted the pedestrian paths of the project within the context of slow, sustainable, and inclusive tourism.

A Comprehensive Analysis of Social Media Platforms and their Impact on E-Consumer Purchase Behavior (With Reference to Coimbatore City)

In contemporary times, social media has emerged as a highly effective platform for establishing direct connections with prospective clients. Through deeper user engagement, community social networking sites have garnered customer trust and are predominantly utilized for social interactions. Since the beginning of the year, many manufacturers, wholesalers, and retailers have adopted social media marketing strategies. Marketers are increasingly exploring diverse social media channels and introducing innovative social initiatives at an unprecedented rate. The exponential expansion and rapid evolution of social media marketing are extraordinary, reflecting a transformative shift in promotional strategies. Recognizing its immense potential, multinational corporations have integrated social media marketing into their campaigns, significantly enhancing their outreach and engagement efforts. This paper examines the level of awareness among e-consumers regarding social media sites and analyzes the impact of social media advertisements on these consumers. Additionally, it provides a comprehensive overview of Coimbatore's social media marketing practices.

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals’ perceptions of brand identity, brand-lifestyle congruence, brand satisfaction, and purchase intention through a multi-group structural equation model. A total of 610 valid and useable responses, collected from a social media channel, were analyzed. Grounded in social identity theory and self-congruity theory, a set of hypotheses was examined within a research model. The findings show that brand identity significantly affects brand lifestyle congruence, brand satisfaction, and repurchase intentions. In addition, brand-lifestyle congruence significantly affects brand satisfaction and repurchase intentions, with brand satisfaction also significantly affecting purchase intentions. Also, high-income and elderly consumers tend to ignore the family and peer effects. Middle-aged, middle-income men who value product origin show a strong brand perception, and are less influenced by family. In contrast, women, typically lower-income and price-focused, are more receptive to family and peer effects and generally indifferent to product origin. This research advances brand identity literature by examining the effects of brand brand-lifestyle congruence, brand satisfaction, and purchase intention. It suggests that the synergy between brand identity, brand lifestyle congruence, and brand satisfaction significantly enhances repurchase intentions. Besides, examining profiles in the context of brands, consumers, and reference groups contributes additional value to the field.

Dr. Casey Fiesler: Making tech ethics go viral

MIT Science Policy Review spoke with Dr. Casey Fiesler about her work to bring technology ethics to the general public through social media. Dr. Fiesler is an Associate Professor of Information Science (and Computer Science by courtesy) at the University of Colorado Boulder, specializing in the areas of technology ethics, internet law and policy, and online communities. Dr. Fiesler’s work on research ethics for data science, ethics education in computing, and broadening participation in computing has been supported by the National Science Foundation (NSF), and she is the recipient of an NSF CAREER Award. As a public scholar, she frequently speaks on topics of technology ethics and policy, and her research has been covered in a wide variety of media outlets, from The New York Times to Teen Vogue (though she’s particularly proud of her TikToks). Dr. Fiesler holds a PhD in Human-Centered Computing and a JD from Vanderbilt Law School. We had a conversation with Dr. Fiesler about her widely followed social media channels, where she addresses technology ethics with the general public. You can follow her on Instagram and TikTok @professorcasey.

Awareness and Underlying Factors for Total Knee Arthroplasty Reluctance in Saudi Arabia.

Background Total knee arthroplasty (TKA) is a successful surgical intervention for advanced knee arthritis. The efficacy of TKA in reducing pain and restoring joint function has been well documented. Despite the rewarding outcomes of TKA for knee osteoarthritis patients, their willingness to consider the procedure is limited. Aim This study aimed to assess patients' awareness and knowledge of total knee arthroplasty benefits and complications. Further, the reasons and factors contributing to reluctance among orthopedic patients in Saudi Arabia should be determined. Methods An online, structured, and self-administered questionnaire was used to collect data from adult orthopedic patients of both genders who were reluctant to undergo total knee arthroplasty despite surgeons' recommendations. The online questionnaire link was shared across multiple platforms, orthopedic forums, and healthcare social media channels. Qualitative data were presented as frequencies and percentages, while continuous data were reported as the mean (standard deviation [SD]). The statistical package for the social sciences software program was used for statistical analysis. Results A total of 629 participants were involved. The awareness of the expected benefits score, on a scale from 7 to 35, showed a mean (SD) of 20.9 (5.6). The score of the attitude towards expected complications, on a scale from 5 to 25, had a mean (SD) of 15.2 (3.6). The attitude towards the expected complications showed a significantly higher mean (SD) score in the older group aged >60 years than the younger one aged <40 years (15.7 (4.1) vs. 14.9 (3.5), respectively). Likewise, overweight and obese participants showed a significantly higher mean (SD) expected complications score compared to the healthy and underweight ones (15.4 (3.7) vs. 14.8 (3.5), respectively). The recorded reasons for refusal to undergo TKA were fear of anesthesia complications (317, 50.4%), followed by financial limitations (245, 39.0%), the unavailability of experienced surgeons (232, 36.9%), and fear of unfavorable outcomes (189, 30.0%). Conclusion There was a gap in knowledge and awareness of total knee arthroplasty among orthopedic patients in Saudi Arabia. Perceptions of benefits were inadequate, and there were misconceptions about the expected complications. The level of expected complications was higher among elderly and obese patients. Furthermore, fear of anesthesia complications and unfavorable outcomes, in addition to economic and financial problems, constituted major barriers to undergoing the procedure.

Farm size and biosecurity measures associated with Strongylus vulgaris infection in horses.

Selective anthelmintic treatment, advocated due to evolving anthelmintic resistance, has been associated with an increase in Strongylus vulgaris prevalence. Reverting to routine interval anthelmintic treatments is not viable and therefore, identifying other management factors correlated with S. vulgaris infection is vital. To investigate possible risk factors associated with the presence of S. vulgaris infection in resident horses on Swedish horse establishments. Internet-based questionnaire survey. A questionnaire, created using the internet-based survey platform Netigate, was distributed to owners of equine establishments throughout Sweden via established equine platforms and social media channels. The survey was available for response from 21 May until 1 September 2022. Questions were closed ended with branching logic paths. Four factors were significantly associated with S. vulgaris infection, with an increased odds of infection seen in livery yards (odds ratio [OR] 1.67, 95% confidence interval [CI] 1.18-2.36, p = 0.004) and premises with more than 10 resident horses (OR 2.42, 95% CI 1.64-3.56, p < 0.001). A lower odds of infection were seen in establishments using quarantine routines (OR 0.69, 95% CI 0.50-0.96, p = 0.03) and anthelmintic treatment of new horses prior to arrival at the premise (OR 0.37, 95% CI 0.18-0.74, p = 0.005). Due to the presence of S. vulgaris infection in the present study being based on S. vulgaris diagnostics performed at the farm level, any association between faecal diagnostic use and risk of infection could not be investigated. Although the use of diagnostics for S. vulgaris can keep infection rates low, large farms or livery yards with many different horse owners, and those with low use of biosecurity measures as regards to new horses arriving at the premise, are associated with a higher risk of infection.

Australian SLPs’ knowledge and actions regarding the early signs of autism: When does caution become gatekeeping?

Purpose Speech-language pathologists (SLPs) are often the first point of contact for families of children with autism. Despite this, little is known about SLPs’ understanding of autism and its early indicators. This study sought to investigate what Australian SLPs know about autism, the early indicators, and the actions they take when they identify these characteristics. Method A 34 question cross-sectional online survey was distributed through professional networks, social media channels, and industry contacts to Australian SLPs. Quantitative and qualitative data were analysed. Result The 70 participants worked in various contexts around the country. The majority of participants demonstrated sound knowledge of the main characteristics of autism, and some early indicators. Quantitative analysis identified a significant correlation between participant age and confidence talking to parents about possible autism. Overarching themes were identified: (a) caution may delay or prevent SLPs from taking action, (b) some factors may influence SLPs’ action, and (c) SLPs take action. Conclusion Australian SLPs working with children have the knowledge and understanding of the main characteristics of autism and some early indicators. However, they demonstrate a cautious approach around the subject of autism, and this caution may cause delays for children requiring diagnostic services.

Genetic testing for inherited arrhythmia syndromes and cardiomyopathies: results of the European Heart Rhythm Association survey.

Indications and clinical impact of genetic testing for cardiac diseases have increased significantly over the past years. The aim of this physician-based European Heart Rhythm Association (EHRA) survey was to assess current clinical practice and access to genetic testing for cardiac diseases across European Society of Cardiology countries and to evaluate adherence to the 2022 EHRA/HRS/APHRS/LAHRS Expert Consensus Statement on genetic testing. An online questionnaire composed of 28 questions was submitted to the EHRA Research Network and European Reference Network GUARD-Heart healthcare partners and promoted via dedicated social media channels. There were 357 respondents from 69 countries, 40% working in a hospital setting with a cardiac genetic service and/or a dedicated clinic focusing on inherited cardiac diseases and 27% with an onsite genetic laboratory. No genetic testing or low annual rate (<10/year) was declared by 39% of respondents. The majority of respondents (78%) declared issues or limitations to genetic testing access in their clinical practice. The main reasons for not providing or limited access to genetic testing were no availability of dedicated unit or genetic laboratory (35%) or reimbursement issues (25%). The most frequently reported indication for genetic testing was diagnostic purpose (55%). Most respondents (92%) declared offering genetic testing preceded by genetic counselling and 42% regular multidisciplinary evaluations for patients with cardiac genetic diseases. The perceived value of genetic testing in the diagnostic, prognostic, and therapeutic assessment was variable (67, 39, and 29%, respectively) and primarily based on the specific inherited disease. The majority of respondents recommended cascade genetic testing for the first-degree family members in case of pathogenic/likely pathogenic variant in the proband. This survey highlights a significant heterogeneity of genetic testing access and provision and issues attributable to the availability of dedicated unit/genetic laboratory and reimbursement. However, adequate adherence to indications in the current recommendations for genetic testing in patients with cardiac diseases was observed.

Assessing the Reach and Engagement Effectiveness of Disseminating Food and Nutrition Information on Social Media Channels.

This study utilized Facebook and Instagram as communication channels for disseminating evidence-based food and nutrition information to low-income adults. From February 2021 to October 2022, 442 identical posts were shared across both platforms for audience reach and engagement. Posts were categorized in two ways: hedonic and three levels of utilitarian (informative, convenience, utility), based on widely applied social media uses and effects theory (Uses and Gratifications Perspective); and food/nutrition topics (dietary guidance, mealtime behaviors, recipes, food resource management, health behaviors, and community building). From predominantly image-based posts (82.6%), reach and engagement for Instagram (136,621 versus 6096, respectively) outperformed Facebook (83,275 versus 1276, respectively). Analysis of covariance of rank-order reach and engagement metrics (likes, replies, shares) showed Facebook engagement was consistent across hedonic and utilitarian categories while Instagram showed highest reach and engagement for utilitarian posts, especially those emphasizing food affordability. Facebook and Instagram differed in which food/nutrition topics achieved maximal reach and engagement. Fifteen posts were randomly selected for qualitative analysis to identify features reflecting engagement levels. Low-engagement posts featured low-color-contrast or less-appealing images, especially on Instagram. This study offers insights for practitioners and researchers aiming to use social media to promote healthy food and nutrition.

Protocol for a feasibility randomised controlled trial of the 'Outdoor' mobility intervention for older adults after hip fracture.

A high proportion of patients do not regain outdoor mobility after hip fracture. Rehabilitation explicitly targeting outdoor mobility is needed to enable these older adults to recover activities which they value most. The overarching aim of this study is to determine the feasibility of a randomised controlled trial which aims to assess the clinical- and cost-effectiveness of an intervention designed to enable recovery of outdoor mobility among older adults after hip fracture (the OUTDOOR intervention). This is a protocol for a multi-centre pragmatic parallel group (allocation ratio 1:1) randomised controlled assessor-blinded feasibility trial. Adults aged 60 years or more, admitted to hospital from- and planned discharge to- home, with self-reported outdoor mobility in the three-months pre-fracture, surgically treated for hip fracture, and who are able to consent and participate, are eligible. Individuals who require two or more people to support mobility on discharge will be excluded. Screening and consent (or consent to contact) will take place in hospital. Baseline assessment and randomisation will follow discharge from hospital. Participants will then receive usual care (delivered by physiotherapy, occupational therapy, or therapy assistants), or usual care plus the OUTDOOR intervention. The OUTDOOR intervention includes a goal-orientated outdoor mobility programme (supported by up to six in-person visits), therapist-led motivational dialogue (supported by up to four telephone calls), supported by a past-patient led video where recovery experiences are shared, and support to transition to independent ongoing recovery. Therapists delivering the OUTDOOR intervention (distinct from those supporting usual care) will receive training in motivational interviewing and behaviour change techniques. Baseline demographics will be collected. Patient reported outcome measures including health related quality of life, activities of daily living, pain, community mobility, falls related self-efficacy, resource use, readmissions, and mortality will be collected at baseline, 6-weeks, 12-weeks, and 6-months (for those enrolled early in the trial) post-randomisation. Exercise adherence (6- and 12- weeks) and intervention acceptability (12-weeks) will be collected. A subset of 20 participants will also support accelerometery data collection for 10 days at each time point. The trial findings will be disseminated to patients and the public, health professionals and researchers through publications, presentations and social media channels. The trial has been registered at ISRCTN16147125. 3.0.

Online e-sports event viewers' intention to visit the destination

The main aim of this study is to elucidate the impact of hedonic motivations and habits of e-sports viewers on their intention to visit. The second one is to test the mediating role of individuals' attitudes on this stated impact. The data were collected through face-to-face and online between May 26, 2022, and November 15, 2023. At the end of the data collection process, 438 survey forms were obtained. As a result of the conducted analyses, it was found that hedonic motivation and habit variables have a significant and positive impact on attitude and the intention to visit. Moreover, attitudes mediate the relationship between the intention to visit and both hedonic motivation and habit. In the context of the obtained findings suggested to emphasize aspects that bring fun, pleasure, and enjoyment in e-sports activities. Another recommendation is to provide information to e-sports viewers, especially through individual or social media channels, about e-sports events and the destinations where the events are organized in promotional activities.

Physiotherapists' Perception of and Readiness to Use, Telerehabilitation for Musculoskeletal Disorders in Malaysia: A Cross-Sectional Study.

Introduction: Musculoskeletal ailments exert a significant impact on global populations. To address challenges posed by geographical constraints and financial limitations, physiotherapists have explored and found telerehabilitation to be a viable solution. Despite its proven effectiveness in clinical practice, the integration of telerehabilitation has been sluggish. This cross-sectional survey sought to delve into the perspectives and readiness of physiotherapists in Malaysia regarding telerehabilitation for musculoskeletal disorders. Methods: A customized survey instrument was developed and evaluated for face validity and reliability. The 36-item questionnaire was distributed through the Google Form platform, targeting respondents via social media channels such as Facebook and WhatsApp. Data analysis used descriptive statistics (frequency and percentage). Results: The survey garnered responses from 271 physiotherapists. A majority (76.3%, n = 202) expressed agreement regarding the potential benefits of telerehabilitation in physiotherapy practice. About 77% of the respondents also showcased greater readiness for monitoring client progress through telerehabilitation as opposed to assessment and treatment. Notable benefits identified by respondents included preventing cross-infection (98.5%) and reducing travel time for both clients (94.0%) and physiotherapists (90.6%). Conclusion: The study reveals that physiotherapists in Malaysia exhibit positive attitudes and preparedness for implementing telerehabilitation in managing musculoskeletal conditions.

Public perceptions of international genetic information sharing for biomedical research in China: a case study of the social media debate on the article “A Pangenome Reference of 36 Chinese Populations” published in Nature

BackgroundThe international disclosure of Chinese human genetic data continues to be a contentious issue in China, generating public debates in both traditional and social media channels. Concerns have intensified after Chinese scientists’ research on pangenome data was published in the prestigious journal Nature.MethodsThis study scrutinized microblogs posted on Weibo, a popular Chinese social media site, in the two months immediately following the publication (June 14, 2023–August 21, 2023). Content analysis was conducted to assess the nature of public responses, justifications for positive or negative attitudes, and the users’ overall knowledge of how Chinese human genetic information is regulated and managed in China.ResultsWeibo users displayed contrasting attitudes towards the article’s public disclose of pangenome research data, with 18% positive, 64% negative, and 18% neutral. Positive attitudes came primarily from verified government and media accounts, which praised the publication. In contrast, negative attitudes originated from individual users who were concerned about national security and health risks and often believed that the researchers have betrayed China. The benefits of data sharing highlighted in the commentaries included advancements in disease research and scientific progress. Approximately 16% of the microblogs indicated that Weibo users had misunderstood existing regulations and laws governing data sharing and stewardship.ConclusionsBased on the predominantly negative public attitudes toward scientific data sharing established by our study, we recommend enhanced outreach by scientists and scientific institutions to increase the public understanding of developments in genetic research, international data sharing, and associated regulations. Additionally, governmental agencies can alleviate public fears and concerns by being more transparent about their security reviews of international collaborative research involving Chinese human genetic data and its cross-border transfer.

A Vaping Cessation Text Message Program for Adolescent E-Cigarette Users

E-cigarettes are the most commonly used tobacco product among adolescents. Despite known harms of nicotine exposure among teens, there are no empirically tested vaping cessation interventions. To compare the effectiveness of a text message program for nicotine vaping cessation among adolescents with assessment-only control. A parallel, 2-group, double-blind, individually randomized clinical trial with follow-ups at 1 and 7 months after randomization was conducted from October 1, 2021, to October 18, 2023. Participants were recruited via social media ads; the intervention was delivered via text message; and assessments were completed online or by telephone. Eligible individuals were US residents aged 13 to 17 years who reported past 30-day e-cigarette use, were interested in quitting within 30 days, and owned a mobile phone with an active text message plan. To optimize study retention, all participants received monthly assessments via text message about e-cigarette use. Assessment-only controls (n = 744) received only study retention text messages. Intervention participants (n = 759) also received an automated, interactive text message program for vaping cessation that delivers cognitive and behavioral coping skills training and social support. The primary outcome was self-reported 30-day point-prevalence abstinence from vaping at 7 months analyzed as intention-to-treat, with missingness coded as vaping. Among n = 1503 adolescents randomized, average age was 16.4 (SD, 0.8) years. The sample was 50.6% female, 42.1% male, and 7.4% nonbinary/other; 10.2% Black/African American, 62.6% White, 18.5% multiracial, and 8.7% another race; 16.2% Hispanic; 42.5% sexual minority; and 76.2% vaped within 30 minutes of waking. The 7-month follow-up rate was 70.8%. Point-prevalence abstinence rates were 37.8% (95% CI, 34.4%-41.3%) among intervention participants and 28.0% (95% CI, 24.9%-31.3%) among control participants (relative risk, 1.35 [95% CI, 1.17-1.57]; P < .001). No baseline variables moderated the treatment-outcome relationship. There was no evidence that adolescents who quit vaping transitioned to combustible tobacco products. A tailored, interactive text message intervention increased self-reported vaping cessation rates among adolescents recruited via social media channels. ClinicalTrials.gov Identifier: NCT04919590.

Setting the international research agenda for sarcomas with patients and carers: results of phase II of the Sarcoma Patient Advocacy Global Network (SPAGN) priority setting partnership

BackgroundTypically, researchers and clinicians determine the agenda in sarcoma research. However, patient involvement can have a meaningful impact on research. Therefore, the Patient-Powered Research Network (PPRN) of the Sarcoma Patient Advocacy Global Network (SPAGN) set up a Priority Setting Partnership (PSP). The primary objective of this partnership is to identify priorities for research and patient advocacy topics.MethodsIn the first phase of this PSP, including 264 sarcoma patients and carers from all over the world, 23 research topics regarding sarcomas and 15 patient advocacy topics were identified using an online survey. In the second phase, participants were asked to fill in a top five and a top three of research and patient advocacy topics, respectively. Additionally, sociodemographic characteristics and sarcoma characteristics were collected. Social media channels, local national patient advocacy groups and the SPAGN website were used to distribute the survey.ResultsIn total, 671 patients (75%) and carers (25%) participated in this survey. The five highest ranked research topics were related to causes of sarcoma (43%), prognosis and risk of recurrence (40%), specific subtypes of sarcoma (33%), the role of immunotherapy, targeted therapy and combined therapy (30%), and hereditary aspects (30%). The three highest ranked patient advocacy topics were improving the diagnostic process of sarcoma (39%), access to tumor DNA analysis (37%) and establishing an international sarcoma registry (37%).ConclusionsThis sarcoma PSP has identified priorities for research and patient advocacy, offering guidance for researchers, assisting funding agencies with assessing project relevance and empowering patient advocates to represent the needs of patients and carers.

An Analysis of Linguistic Resources for Sports Tourism Media Discourse: A Case Study of the Women’s World Cup Final in Sydney

Sports have historically played a significant role in influencing travel, the twenty-first century witnessing a notable surge in sports tourism attributed largely to increasing globalisation and the pervasive influence of social media. International sports events hosted by countries and cities serve as potent platforms for tourist promotion, with meticulous attention to detail often reflected across various social media channels. Notably, recent editions of such events have seen women taking on crucial roles. This paper delves into the FIFA Women’s World Cup Final held in Sydney, Australia, in August 2023, analysing three distinct corpora to discern linguistic resources—the use of persuasion with personal pronouns and imperatives, among others—shaping tourism media discourse, specifically focusing on gender visibility and promotion of destination excellence. To conduct this research, we compiled a corpus of 11,549 words comprising webpages, online publications and tourism blogs, using AntConc software for the analysis. Our findings reveal that the media employ specific language choices to portray the event and its host city, projecting values such as teamwork and inclusion, often through community engagement. However, there exists an under-representation of coverage concerning sportswomen, with minimal linguistic patterns used to promote their visibility beyond the event’s title. Conversely, the host city receives extensive promotion. Consequently, this analysis serves as a pertinent case study contributing to the understanding of sports tourism media discourse representation.

No watchdogs on Twitter: Topics and frames in political journalists’ tweets about the coronavirus pandemic

Social media channels, particularly Twitter/X, played a significant role as information platforms during the COVID-19 pandemic. As journalists are crucial actors on that platform, an analysis of the content and tone of their tweets during the pandemic can reveal the role they played in shaping public understanding of this public health crisis. Our analysis focuses on Germany where the government enforced relatively strict anti-COVID-19 measures and where strong opposition to these measures emerged outside the mainstream media. We analyzed almost 10.000 tweets of 247 journalists of mainstream media during a 14-month-period. To shed light on journalists’ watchdog versus collaborative role orientation, computational methods were used to extract themes and tone in their pandemic-related tweets. Furthermore, network analysis was utilized to identify influential actors in journalists’ interactions with experts and other users on Twitter. The findings revealed that journalists tweeted most about topics like the economy, protests, and Chancellor Merkel’s ability to implement a restrictive containment policy. As demonstrated by the network analysis, journalists frequently interacted with cabinet members and pro-government experts on Twitter during the pandemic. The analysis also revealed that some tweets were characterized by an anti-protest and anti-lockdown tone, but these came from different groups of journalists.

Political Communication of The General Election Commission and The Election Supervisory Board in Responding to Allegations of Voter Data Leakage

The alleged case of voter data leakage in the General Election Commission's (KPU) Sidalih application occurred ahead of the 2024 elections, the voter data was allegedly traded on BreachForums by an anonymous account. Responding to the alleged case, the political communication of the KPU and the Election Supervisory Board (Bawaslu) through the Twitter (X) social media account is very minimal, even the KPU did not convey its attitude at all on its Twitter social media account. This study aims to determine how the KPU RI and Bawaslu RI utilize Twitter (X) social media as a strategic communication tool and how to utilize Twitter (X) social media in responding to the alleged leakage of KPU's data. The research method used is a qualitative research method with a case study. The results showed that the lack of information about the alleged leakage of KPU data conveyed by KPU RI and Bawaslu RI through their Twitter social media channels, this was also exacerbated by the absence of dialogic communication on uploads related to the alleged leakage. The suggestion of this research is that KPU RI and Bawaslu RI need to optimize their political communication through Twitter social media management by consistently providing the latest information related to the alleged leakage of KPU data as well as building dialogical communication with the public or netizens. In addition, it is also necessary to improve the security infrastructure of the Sidalih application.