Social Contribution Activities Research Articles

Contributing to the nation through business: development of hegemonic strategies of South Korean conglomerates

ABSTRACT This paper examines South Korean conglomerates’ strategies used to convey their interests as the interests of all. Their hegemonic strategy was one factor in overcoming the authority crisis triggered by bribery scandals in 2016–2017. They adopted strategies such as social contribution activities and implemented hegemonic strategies, involving (1) social movements and non-governmental organizations, (2) the media and publishing sectors, and (3) academia and the educational community. They funded pro-chaebol social movements and controlled the media through advertising and journalists. Conglomerates also used publishing companies to spread their ideas and developed think tanks. They advocated for owner management rights, tax cuts, deregulation, labour flexibility, and managed academics. They engaged in educating teachers, creating economics textbooks, and building university student networks. Although the strategies have yielded results, the resistance has not vanished. Through this study we can consider the significance of the authority crisis, hegemonic strategies, and capital-civil society relationships.

Global Companies’ Dynamic Response to Business Environment Uncertainty through Digital Transformation: Sustainable Digital Quality–Customer Value–Market Performance Relationships

This study examines the relationship between digital transformation and both the corporate image and brand awareness of global companies through the mediating effects of functional value, symbolic value, experiential value, emotional value, and social value, all of which are components of customer value. This study mainly focuses on the structural relationship in which digital quality, which is subdivided into system quality, information quality, and service quality, affects non-financial corporate image as a company with good corporate governance, a company that is good at social contribution activities, and an eco-friendly company through the mediating function of customer value. As part of the empirical analysis, an online survey was conducted among 504 employees from different global companies in China, and the PLS structural equation model was employed as a specific analysis tool. Key findings indicate that changes in system quality, information quality, and service quality resulting from digital transformation have varying influences on the five components of customer value. These factors also deliver the effect of improving corporate image in the ESG dimension by penetrating customers’ emotional and social values. Essentially, all components of dynamic capability significantly impact all components of customer value. Furthermore, all components of customer value influence corporate performance, while uncertainty affects a company’s market performance.

Kontribusi Sosial Pada Masyarakat Melalui Penguatan Kebinekaan Talkshow Modul Nusantara

Social contribution community service activities are the culmination of a series of Nusantara Module, developed by the community service team, consisting of lecturers of S1 PG PAUD Universitas Kristen Satya Wacana (UKSW) in the Merdeka Belajar Kampus Merdeka (MBKM) program. One of the MBKM programs organized by S1 PG PAUD UKSW in the even semester of 2023/2024 is Pertukaran Mahasiswa Merdeka (PMM). PMM is a student exchange program attended by 10 exchange students from Widya Mandala Catholic University Surabaya who attended lectures at UKSW. The Nusantara Module develops activities to strengthen diversity which are arranged in a series of diversity activities, inspiration activities, reflection activities to social contributions to the community entitled the Nusantara Module Talk Show Series and Social Contributions to the Community. Talk Show Nusantara Module has 3 series, namely: Series 1: “Culture as Identity”; Series 2: “Integrity and Persistence of the Educator” and Series 3: “Challenges and Opportunities of Religious Diversity”. The series ended with social contribution activities to the community, namely Training on Developmental Detection and Socialization of Home Inventory to Parents. Social contribution activities are carried out to 6 (six) families from various religious, ethnic, racial and tribal backgrounds that embody the objectives of the archipelago module. The entire series of activities had a good impact on each participant involved, both exchange students and the community with the level of usefulness shown by the Likert Scale with the results of Good at a percentage of 22.4% and Very Good at a percentage of 77.6%.

A Study on the Subjectivity of New Middle-aged Women’s Social Contribution Activities

A Study on the Subjectivity of New Middle-aged Women’s Social Contribution Activities

Corporate Social Responsibility Activities in Arts: Focusing on Performing Production Firms in South Korea

The purpose of this study was to investigate CSR activities in the field of arts and culture in South Korea. This study focused on government-driven CSR activities in performing arts production companies. The study collected 425 theater performance data samples from the 2015 Daehak-ro Culture Map Directory published by the Seoul Theater Center to examine which characteristics of performing arts production companies influence participation in the Nanum Ticket Program. Logistic regression analyses were performed with this data to test the hypotheses. After controlling several conditions, we found that the size of the production firm and the genre of the performance had significant effects on donation activities. In this study, the field of CSR empirical research in arts and cultural management was expanded by considering performing arts production companies as subjects of social contribution activities. This study also presents policy implications for expanding CSR activities in the field of arts and culture.

Proposal of a Mobile App to Strengthen Social Contribution Activities of the MZ Generation

Proposal of a Mobile App to Strengthen Social Contribution Activities of the MZ Generation

중고령 퇴직전문인력의 사회공헌활동 교육지원사업 참여 경험과 의미

This study aims to identify the experience and meaning of middle-aged and elderly retired professionals participation in the educational support project for social contribution activities, and to explore the diffusion method of educational support projects and practical and effective alternatives. To conduct the study, we performed a focus group interview (FGI) with nine middle-aged and elderly retired professionals who participated in the educational support project for social contribution activities. The collected data were analyzed through thematic analysis, and the main research results were categorized into four themes with relevant twelve sub-themes as follows: 1) ‘Life dynamics,’ 2) ‘Networking: expansion of experience,’ 3) ‘Need for redefining the concept,’ and 4) ‘Need for re-education opportunities,’. Based on this study’s results, we have suggested the practical implications of social welfare necessary for the diffusion of the educational support project for social contribution activities and the adaptation of social participation of middle-aged and elderly retired professionals.

Sustainability Management through Corporate Social Responsibility Activities in the Life Insurance Industry: Lessons from the Success Story of Kyobo Life Insurance in Korea

The current reality is that Korean insurance companies primarily focus on simplistic social contribution activities, such as making donations, rather than attaining sustainable management practices. So based on the case study methodology, this study examines the CSR activities of Kyobo Life Insurance for sustainable management and investigates how corporate values are aligned with the nature of the industry. The research analyzes Kyobo Life Insurance’s CSR initiatives across three dimensions: environmental, social, and economic, with a focus on sustainable management. The analysis identifies three distinct CSR characteristics of Kyobo Life Insurance. Firstly, the company demonstrates more active engagement in social initiatives compared to the environmental and economic aspects. Secondly, while prioritizing sustainable management through collaborative efforts with major stakeholders, the company exhibits a relatively greater emphasis on CSR activities targeting internal stakeholders. Lastly, since 2011, the company has been an industry leader in annually publishing sustainable management reports, showcasing its commitment to stakeholder communication and co-prosperity. The study suggests that life insurance companies should enhance their CSR activities to ensure greater sustainability and effectiveness while also providing guidance for companies to adapt to evolving industrial landscapes.

Pemberdayaan Anak Melalui Program Bahasa Inggris, Melukis, PHBS, dan Gizi Bersama Pertukaran Mahasiswa Modul Nusantara Universitas Sumatera Utara

English learning program, Art Painting Therapy: Painting on a Totebag, Introduction to Clean and Healthy Living Behavior (CHLB) and a healthy balanced nutrition lifestyle were programs carried out as a social contribution of Archipelago Module Programme (AMP).The objectives of society was to increase awareness of speaking English, channeling positive emotions and children’s creativity, freeing children to express themselves and preventing children from illness in the framework of forming the 2030-2040 golden generation. This activity uses demonstration methods and hands-on practice and combines audio-visual media with kinesthetic learning styles. The target of this activity to developed childrens on Pimpinan Street, Medan Tembung. develop children's enthusiasm, self-potential, interests and talents in learning English and the arts. AMP's social contribution activities produce a culture of work ethic, empathy and sympathy for educational issues, especially developing motivation, enthusiasm and focus in learning for children in the city of Medan.

빅데이터를 활용한 국내항공사 ESG활동 연구

This study examined the ESG cases of domestic airlines using big data as ESG has become an important issue through the pandemic and climate crisis. Frequency analysis, centrality analysis, and CONCOR analysis were conducted using Textom, a big data analysis solution, and the results were visualized using Ucinet. As a result of frequency analysis and centrality analysis, large airlines and eco-friendly activities were exposed frequently, also their connectivity with other keywords was high. The result of the concor analysis was classified into four groups which are Korean Air"s ESG activities, airlines" ESG organizational activities, Asiana Airlines" social contribution activities, and ESG evaluation organization. As a result of the study, the following implications were derived for Airlines’s ESG. Governments and associated organizations should provide support and policy for Low-Cost Airlines’s ESG while it will be also necessary for ESG evaluation organizations to establish systematic and equitable evaluation standards. Lastly, management and supervision system will be required for Airlines to perform authentic and sustainable ESG activities.

Pelatihan Mengelas dengan Kelengkapan Keselamatan dan Kesehatan Kerja (K3)

Welding technology is an applied technology that can be applied to society as a service company (welding contractor). The welding services business is a productive economic sector and has a wide range of markets, for example, the domestic market i.e. the manufacture of walkways, fences, canopies and d'Agliannes, as well as the transport sector for the repair and modification of automobiles. The use of welding technology in the community is based on training models. Through the PKM UNMUS 2022 programme, the PKM team is providing welding training using industrial safety equipment (K3) to the daily fish packing workers in Karang Inda Village, Merauke. Welding training is the solution for unskilled workers to increase their productivity. Training activities include socializing the community service program, training in welding theory through personal presentations and lectures, welding hands-on, and providing an understanding of K3 procedures and the use of PPE in the welding field. We hope that through this series of social contribution activities based on the social collaboration service SKIM, participants in the social contribution collaboration program will be able to acquire welding technology knowledge and skills for entrepreneurship.

Limitations of social prescribing to help prevent isolation and loneliness

AbstractIn this study, a web‐based questionnaire was sent to residents of the Kinki region in the westside of Japan (N = 1053), and a multinomial logit analysis was conducted according to their isolation and loneliness status to examine social prescriptions that would presumably contribute to the prevention of isolation and loneliness. By comparing the marginal effects of social prescriptions on those with four types of isolation and loneliness status through the discrete choice model, we discovered that social prescriptions that contribute to the prevention of isolation and loneliness differ according to individuals by isolation and loneliness status. For example, for those who are not isolated but lonely, an effective strategy would be to encourage involvement in social contribution activities in the community and form high‐quality human relationships expecting to alleviate loneliness. The results also showed that residents in isolated situations tend to be indifferent to social contribution activities and social prescriptions to encourage involvement in such activities have limitations.

SDM 이전을 위한 강원도 고성군 A/R CDM 사업의 현황과 향후과제

In this study, A/R CDM project registered with the UNFCCC in 2012 was reviewed for transfer to SDM. Additionally, economic analysis was performed. The amount of CO₂ stock for 2021 was 44.15 tCO₂/yr at the project site. As a result of analysis, the total stock through field survey was higher than PDD. In the case of tree species, the stock of Pinus koraiensis was slightly lower than others. It means that growth of Pinus koraiensis is slow in the site. On the other hand, as Pinus koraiensis occupies the largest area of the project, it is necessary to improve the stock by preparing an optimal management plans. On economic analysis of the entire business period for securing carbon absorption reductions, the B/C ratio was less than 1, indicating that there was no business feasibility. However, considering the social environment contribution, improving image of the state and companies participating in social contribution activities such as afforestation, and educational effects, it can obtain investment feasibility of project, continuously. In order to maintain the project, transparency must be achieved through comparison with PDD. It was possible to confirm the difference between the planting period, the area, and the predicted amount of carbon absorption reduction. It appears possible to achieve transparency through PRC along with the SDM transition.

Social contribution movement by the American Christian Evangelicals: addressing poverty

Politics and religion are closely related. Professor Kazunobu Horiuchi, Reitaku University, Japan, is interested in the relationship between evangelicals and politics in the US and believes there are misconceptions about conservative evangelicals. He is knowledgeable about the involvement and influence of conservative evangelicals in politics and is also interested in the links between religion and poverty. Indeed, in recent years, Horiuchi has been focusing on his research on evangelical efforts to address poverty issues, including conservative evangelicals’ reluctance to contribute to societal issues such as eradicating poverty and the active role of the Evangelical Left in such societal issues. In one study, he is working to empirically verify how conservative evangelical and liberal Evangelical Left churches actually tackle social or international poverty issues in church-side social contribution activities centred on poverty issues. To do this, he is exploring the history of the formation of the Religious Left and the Evangelical Left, the contents of the movement and an examination of the possible impact of these movements on the future of US society and politics. Horiuchi now has a grant to conduct research on the relationship between the US evangelical movement and race issues and this will be an area of focus for the next three years.

프로야구단의 스포츠 윤리경영에 대한 개선방향 탐색

Purpose: In this study, the major problems and improvement directions of professional baseball team’s sports ethics management are examined through an expert Delphi analysis.BR Method: A Delphi survey was conducted three times, with 12 experts. The average and content validity ratio (CVR) were calculated to verify the relevance and validity of the items.BR Results: The results of this study are as follows. 1) Two key items were identified as ‘establishment and application of reasonable ethical standards’ and ‘establishment and settlement of systematic education system’ as a way to improve the ethical management system of professional baseball teams. 2) Two key items were identified as a way to improve the social contribution activities of professional baseball teams: ‘finding a plan for continuous social contribution activities’ and ‘sharing information about social contribution activities for the local community’. 3) The key items of ‘improving the welfare system’ were identified as a way to improve support for members of professional baseball teams. 4) As a way to improve the fan support of professional baseball clubs, five key items were identified: ‘fan support activity request survey’, ‘continuous and diverse fan support activities preparation’, ‘organizing event for interaction with fans organized by the club’, ‘fan satisfaction survey and evaluation’, and ‘raising the perception that fans come first’.BR Conclusion: This study will be able to provide practical implications for the ethical management planning and execution of domestic professional baseball teams.

Environmental Sustainability Initiatives in Professional Sports Clubs: The Relationship Between Consumer Perception and Conative Loyalty

In recent years, social demands and academic interest in the environmental and social contribution activities of professional sports clubs have increased. This is due to the spread of the idea that building good relationships with various stakeholders is essential for clubs to enhance their corporate value. However, it is not easy for professional sports clubs to continuously implement sustainable environmental initiatives (ESI) due to the financial burden. It is unclear to what extent consumers are aware of the ESI implemented by professional sports clubs and how much they are willing to spend afterwards, and there are no studies on ESI by professional sports clubs in Japan. Furthermore, it is significant and extremely important to clarify the results of ESI conducted by professional sports clubs on their teams from a marketing perspective. Therefore, the purpose of this study is to clarify the relationship between consumer attitudes and behavioral intentions toward professional sports clubs that conduct ESI. To achieve the objective, stakeholder theory and social identity theory are applied as a theoretical background to examine the impact of perceived ESI on intention to support a club and intention to attend a game. Data were obtained from a sample that included potential as well as existing consumers, and it was found that the perception of ESI influenced the intention to support a club and the intention to attend a game. The results of the multiple-group structural equation modeling revealed that the perception of ESI influenced the intention to support a club and the intention to attend a game, even among consumers who had no experience of attending a game. In the future, it will be necessary to elucidate the mechanism and causal relationship by which the perception of ESI enhances intentional loyalty, through what kind of psychological process.

사회적 책임이 사회적 환경을 매개로 기업가치에 미치는 영향에 관한 실증적 연구

The social responsibility of a company is to make a social contribution through its management activities by socially responsible companies. Businesses should strategically build a practical link between business and society through social contribution. This is another way in which companies contribute to society. If companies have a vision of contributing to society, business activities themselves should be able to create value in society. Efforts to strengthen social contribution activities by enhancing value are critical. Because corporate social responsibility is a channel for realizing corporate values and visions. Thus, corporate social responsibility and social contribution activities are strategically linked together. The purpose of this study is to analyse the relationship between the social environment and the social responsibility of an enterprise in its corporate value. This study established a research model through a prior study and the results of the study were derived through empirical analysis.
 The main results of this study are as follows: First, it has been shown that corporate social responsibility has a significant impact on the social environment (economy, politics, society and finance). Second, the social environment in the economic, political and financial aspects had a significant impact on entrepreneurship, but the social environment in the social aspect did not have a significant impact on entrepreneurship. This has been empirically demonstrated by this paper that corporate social responsibility is not an investment in the vague value of the social environment on the society. Thus, an entity can enhance its value in an economy, politics and finance of social environment by routinely performing its social responsibilities on the basis of profits generated by its management activities.

An Analysis of the Progress of Japanese Companies’ Commitment to the SDGs and Their Economic Systems and Social Activities for Communities

Japanese companies are making rapid progress in addressing the Sustainable Development Goals (SDGs), and there is growing interest in the relationship between these goals and financial performance. Moreover, the promotion of the SDGs at the local level encourages opportunities for collaboration with companies. This study analyzed the relationship between the status of SDG efforts and the financial data, as well as social activity data of 533 Japanese manufacturing companies from 2016 to 2020. In terms of academic contribution, this study provides a unique case study in Japan, with consideration of the timing of the initiation of SDG efforts. The results showed that large companies and companies with high profitability tended to start working on the SDGs at an early stage. The results of a comparison of industries showed that the timing of the initiation of SDG initiatives is not affected by profitability in the food and electrical equipment sectors, where SDG efforts are already well underway. From the results of multiple regression analysis, it was found that large companies with high profitability that have implemented social activities tend to be early adopters of the SDGs. The results of this analysis suggest that it is important to design measures that are appropriate based on the size of the focal company and that social contribution activities should be incentivized to encourage companies to act on the SDGs.

Relationship between Related Party Transactions and the Social Contribution Activities of South Korean Chaebol Companies

Corporate social responsibility (CSR) encompasses activities through which a firm ultimately achieves sustainable management by improving the society and environment. Contrary to the general perception that CSR activities can improve only the enterprise value (EV), they can also be strategically deployed based on agency problems (situational factors). Specifically, by focusing on the nature of related party transactions that exhibit high tendencies to introduce agency problems, this study analyzes whether South Korean firms that engage in such transactions perform CSR activities more actively than those that do not. The empirical analysis reveals that firms that engage in related party transactions exhibit increased CSR activity scores, indicating that managers are more likely to deploy CSR activities as a tool for managing their image and concealing or embellishing illicit corporate transactions. Hence, CSR activities undertaken at the expense of shareholders may be opportunistically exploited as a tool for positively embellishing a firm’s image. However, it is observed that chaebol companies do not strategically exploit CSR activities, despite being engaged in related party transactions. Thus, chaebol companies that are registered with a large business group and under the supervision system of the government are unlikely to opportunistically exploit CSR activities.

Love After a Fortnight

Love After a Fortnight Park Sang Young (bio) Translated by Sean Lin Halbert (bio) Character is destiny. Afterwards, this is what I repeat to myself. _______ Had the full moon not been out that night, I wonder what would have happened. Had I not worked late that day, had I not ridden home in Han-yŏng's car, would things have been different? It's been just two years, but now it's hard to imagine that I ever had to work late at the office. That day, Han-yŏng and I were managing an event with more than two hundred people. Although we were the same age, and although he had skipped a grade in elementary school, Han-yŏng entered our company four years after me and was placed as my subordinate, a turn of events brought about by a working holiday in Australia and partying away most of his twenties. Being a superior to someone the same age as myself was confusing at first, but we quickly became friends because of our dislike for everything about office parties except for the drinks, of course. We were so close, in fact, that people in the office playfully nicknamed us "office husbands." At the time, our company was riding the American economic boom and enjoying a period of favorable export conditions. [End Page 17] Every day was a new market cap record for our company, and the furnaces of factories around the world were burning hot. But our company feared being hit with heavy taxes as sales were far surpassing our target operating income, so we were looking for excuses to spend a lot of money in the shortest amount of time possible. The company hastily set up a business headquarters for online services (something they knew would become a money sinkhole) and brought in as many famous industry experts as they could. Even at the marketing headquarters where I worked, there were new projects for the sole purpose of spending capital. We paid the hottest celebrities of the time (from both traditional and internet media alike) to appear in advertisements, and we planned all sorts of social contribution activities. It was a capital smorgasbord, a 24/7 business buffet. That day's event was one such feast. We planned a speech for new recruits at the main auditorium at Sŏch'o-dong headquarters and brought in a lecturer who charged a premium. But to make it a real cash dump, we turned it into a "talk and concert" with a hip-hop artist who had won an idol competition and was worth their weight in gold. Even though registration for the event was only open to new recruits, tickets sold out in just three minutes. And on the day of the event, you could hardly find an empty seat in the two-hundred-person auditorium. Unfortunately, the lecturer's presentation only elicited yawns from the audience. He wanted to encourage the new recruits, but he had an odd way of doing it, as he spent most of the talk bemoaning the fact that the current generation was incapable of maintaining its mental health under the weight of fierce competition. "Mortgaging away your youth for the future by ignoring your emotions is foolish," he said. "Live, love, and die!" As I listened to his lecture, which was bordering on the line of irresponsible instigation, I couldn't help but wish that people would pay me to stand up in front of a crowd of two hundred people and spout my unsupported opinions. But thankfully, the hip-hop concert—which I had my reservations [End Page 18] about—was enjoyable, even though they did show up twenty minutes late. _______ The event finished, and perhaps because we had used the most reputable (and most expensive) event planning service we could find, everything from clearing off the stage to packing up went by without a hitch. Han-yŏng and I sat in chairs placed in the corner of the auditorium and watched as the robot-like workers rushed to clear the stage. It was 9 p.m. by the time everything was put away and the auditorium...