Abstract
ABSTRACT This paper examines South Korean conglomerates’ strategies used to convey their interests as the interests of all. Their hegemonic strategy was one factor in overcoming the authority crisis triggered by bribery scandals in 2016–2017. They adopted strategies such as social contribution activities and implemented hegemonic strategies, involving (1) social movements and non-governmental organizations, (2) the media and publishing sectors, and (3) academia and the educational community. They funded pro-chaebol social movements and controlled the media through advertising and journalists. Conglomerates also used publishing companies to spread their ideas and developed think tanks. They advocated for owner management rights, tax cuts, deregulation, labour flexibility, and managed academics. They engaged in educating teachers, creating economics textbooks, and building university student networks. Although the strategies have yielded results, the resistance has not vanished. Through this study we can consider the significance of the authority crisis, hegemonic strategies, and capital-civil society relationships.
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