Abstract
ABSTRACT This paper examines South Korean conglomerates’ strategies used to convey their interests as the interests of all. Their hegemonic strategy was one factor in overcoming the authority crisis triggered by bribery scandals in 2016–2017. They adopted strategies such as social contribution activities and implemented hegemonic strategies, involving (1) social movements and non-governmental organizations, (2) the media and publishing sectors, and (3) academia and the educational community. They funded pro-chaebol social movements and controlled the media through advertising and journalists. Conglomerates also used publishing companies to spread their ideas and developed think tanks. They advocated for owner management rights, tax cuts, deregulation, labour flexibility, and managed academics. They engaged in educating teachers, creating economics textbooks, and building university student networks. Although the strategies have yielded results, the resistance has not vanished. Through this study we can consider the significance of the authority crisis, hegemonic strategies, and capital-civil society relationships.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.