Social Contribution Activities Research Articles

Love After a Fortnight

Love After a Fortnight Park Sang Young (bio) Translated by Sean Lin Halbert (bio) Character is destiny. Afterwards, this is what I repeat to myself. _______ Had the full moon not been out that night, I wonder what would have happened. Had I not worked late that day, had I not ridden home in Han-yŏng's car, would things have been different? It's been just two years, but now it's hard to imagine that I ever had to work late at the office. That day, Han-yŏng and I were managing an event with more than two hundred people. Although we were the same age, and although he had skipped a grade in elementary school, Han-yŏng entered our company four years after me and was placed as my subordinate, a turn of events brought about by a working holiday in Australia and partying away most of his twenties. Being a superior to someone the same age as myself was confusing at first, but we quickly became friends because of our dislike for everything about office parties except for the drinks, of course. We were so close, in fact, that people in the office playfully nicknamed us "office husbands." At the time, our company was riding the American economic boom and enjoying a period of favorable export conditions. [End Page 17] Every day was a new market cap record for our company, and the furnaces of factories around the world were burning hot. But our company feared being hit with heavy taxes as sales were far surpassing our target operating income, so we were looking for excuses to spend a lot of money in the shortest amount of time possible. The company hastily set up a business headquarters for online services (something they knew would become a money sinkhole) and brought in as many famous industry experts as they could. Even at the marketing headquarters where I worked, there were new projects for the sole purpose of spending capital. We paid the hottest celebrities of the time (from both traditional and internet media alike) to appear in advertisements, and we planned all sorts of social contribution activities. It was a capital smorgasbord, a 24/7 business buffet. That day's event was one such feast. We planned a speech for new recruits at the main auditorium at Sŏch'o-dong headquarters and brought in a lecturer who charged a premium. But to make it a real cash dump, we turned it into a "talk and concert" with a hip-hop artist who had won an idol competition and was worth their weight in gold. Even though registration for the event was only open to new recruits, tickets sold out in just three minutes. And on the day of the event, you could hardly find an empty seat in the two-hundred-person auditorium. Unfortunately, the lecturer's presentation only elicited yawns from the audience. He wanted to encourage the new recruits, but he had an odd way of doing it, as he spent most of the talk bemoaning the fact that the current generation was incapable of maintaining its mental health under the weight of fierce competition. "Mortgaging away your youth for the future by ignoring your emotions is foolish," he said. "Live, love, and die!" As I listened to his lecture, which was bordering on the line of irresponsible instigation, I couldn't help but wish that people would pay me to stand up in front of a crowd of two hundred people and spout my unsupported opinions. But thankfully, the hip-hop concert—which I had my reservations [End Page 18] about—was enjoyable, even though they did show up twenty minutes late. _______ The event finished, and perhaps because we had used the most reputable (and most expensive) event planning service we could find, everything from clearing off the stage to packing up went by without a hitch. Han-yŏng and I sat in chairs placed in the corner of the auditorium and watched as the robot-like workers rushed to clear the stage. It was 9 p.m. by the time everything was put away and the auditorium...

Common Sector Roles and Challenges as Seen in the Social Contribution Activities of Giravanz Kitakyushu

Common Sector Roles and Challenges as Seen in the Social Contribution Activities of Giravanz Kitakyushu

프로축구 구단의 사회공헌활동과 구단이미지, 구단동일시, 구단자산의 구조적 관계

본 연구는 국내 프로축구 구단의 사회공헌활동과 구단이미지, 구단동일시, 구단자산 간의 구조적 관계를 규명하는 것이다. 이러한 목적을 달성하기 위하여 국내 프로축구 구단 중 서울FC, 경남FC, 대구FC, 부산아이파크, 수원삼성, 울산현대, 전북현대 등 7개 구단의 팬들을 모집단으로 선정하였다. 표집방법은 유목적 표집방법을 이용하여 총 728명을 표집하였으며, 이 중 불성실한 응답으로 판단되는 28명의 자료를 제외한 700명의 자료를 실제 분석에 사용하였다. 자료분석은 SPSS 26.0과 AMOS 26.0 통계프로그램을 이용하여 빈도분석, 기술통계 분석, 확인적 요인분석, Cronbach’s α 계수 산출, 상관관계 분석, 구조방정식모형 분석을 실시하였다. 이러한 절차에 따른 결과는 다음과 같다. 첫째, 프로축구 구단의 사회공헌활동은 구단이미지에 긍정적인 영향을 미치는 것으로 나타났다. 구체적으로 사회공헌활동 하위요인인 사회적 차원의 공헌활동, 자선적 차원의 공헌활동, 공익적 차원의 공헌활동 모두 구단이미지에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 프로축구 구단의 구단이미지는 구단동일시에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 프로축구 구단의 구단동일시는 구단신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 프로축구 구단의 구단동 일시는 구단태도에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 프로축구 구단의 구단신뢰는 구단충성도에 긍정적인 영향을 미치는 것으로 나타났다. 여섯째, 프로축구 구단의 구단태도는 구단충성도에 긍정적인 영향을 미치는 것으로 나타났다.

A Case Study on Evaluating Regional Development-Oriented Universities’ Contribution to Society Activities in Turkey

This study aims to evaluate the efficiency and performance of contribution to society activities of Turkish public universities titled as regional development-oriented universities in the content of Mission Differentiation and Specialization on the Basis of Regional Development Project. Data Envelopment Analysis was applied to assess the relative contribution to society efficiency of these universities for 2018 and 2019. The results indicate that relatively efficient universities were only three and two out of fifteen universities according to their use of human and financial inputs in 2018 and 2019, respectively. Also, the overall mean score of universities is less than 0.5; hence, in total, universities were inefficient regarding their contribution to society activities in both years. Besides, the number of universities that had a 100% or higher fulfillment rate of the objectives pertaining the social contribution activities in the university’s strategic plan varied between four and seven. Although the main aim of regional development-oriented universities is to contribute to their regions’ socio-economic development, the findings show that selected universities have a poor performance in contributing to society activities, in other words, partly in third mission activities.

The Effect of Participants’ Activity Satisfaction and Social Capital on the Participation Effectiveness in Social Contribution Activities

The Effect of Participants’ Activity Satisfaction and Social Capital on the Participation Effectiveness in Social Contribution Activities

조직 구성원의 사회공헌활동 참여가 조직몰입에 미치는 영향: 직무만족을 매개로

This study examines the mentoring activities of employees at local children's centers as part of the company's social contribution. The study considers how mentoring activities for children and adolescents at local children's centers can be useful not only for their beneficiary mentees but also for mentors. The purpose of the study is to identify the effectiveness of participation in mentoring programs based on corporate volunteer activities on job satisfaction and organizational immersion. The data collected using multiple regression methods were quantitatively analyzed using structured questionnaire techniques for employees who have participated in mentoring programs through corporate social contribution activities. The positive impact of mentoring activities on job satisfaction and organizational immersion was identified. In addition, it was confirmed that job satisfaction had a mediated effect on the impact of mentoring activities on organizational immersion. The implications of the study are as follows. First, the management of the company needs to strengthen social contribution activities such as mentoring activities to satisfy the duties of the organization members, which have a positive impact on the performance of the company and individual satisfaction in the organization. Second, suggestions on personnel management and performance management of enterprises through social contributions were presented.

An exploratory study on the linkage plan of social contribution activities donation bank caring activities with college students majoring in social welfare for the prevention of lonely death in the elderly

An exploratory study on the linkage plan of social contribution activities donation bank caring activities with college students majoring in social welfare for the prevention of lonely death in the elderly

The Mediating Effect of Social Contribution Activities on the Relationship between Social Entrepreneurship and Organizational Performance

The Mediating Effect of Social Contribution Activities on the Relationship between Social Entrepreneurship and Organizational Performance

A study on the management innovation and military application of Yuhan-Kimberly

With the advent of the fourth industrial revolution and rising competition, the survival environment of companies has become difficult to predict. Consequently, changes and innovations to gain a competitive edge have become essential for modern society. In this paper, the management innovation techniques and contents were examined through the case of re-engineering of Yuhan Kimberly, exploring the direction of development and the way to apply them nationally. Yuhan-Kimberly implemented people-centered management, such as improving the working environment, operating the lifelong learning system, introducing smart work and family-friendly management; it also strengthened social enterprise activities that had continued since the early days of its establishment, thereby, realizing social enterprise image integration. Consequently, it solidified its status as a social enterprise through the increase in corporate profits, the selection of respected companies, and the commendation of government agencies. Based on the case of Yuhan-Kimberly’s innovation, the government proposed work-life balance and family-friendly management, the transformation of information systems, the improvement of organizational culture, and the promotion of ethical management and social contribution activities. This suggests that the military should aim to achieve its basic goals, restore public trust, and establish its role in the changing security environment.

체육진흥투표권의 사행성 관련 주요 쟁점과 과제

Purpose: Focusing on the main issues of Sports Toto, we try to grasp the perspectives of scholars. First, we consider the theory of gambling behavior. Second, the academic assertions and perspectives on Sports Toto are reviewed. Third, the direction of Sports Toto is suggested.<BR> Method: Using the website http://www.riss.kr/, results of the search for “Sports Toto” as keyword were selected as the research target. Content analysis was used.<BR> Results: First, as a legal gambling, Sports Toto is interpreted as originating from the background of trying to secure the function of financial expansion and justification of the capitalist state. Second, 1) In a study that analyzed the social contribution activities and public interest-linked marketing of the National Sports Promotion Corporation as the main variables, the necessity to renew the negative image related to the “speculative behavior” and to build a positive image was discussed. 2) Studies were conducted as follows: The claim that Sports Toto encourages speculative behavior is dangerous. It is closer to a play rather than a gambling, and should be regarded as a kind of leisure especially in terms of analyzing the skill of the player to hit the winner & winning team. 3) While recognizing the speculative behavior of Sports Toto, it is considered to be included in the sports category, and its public role of securing financial resources for sports promotion should be emphasized. 4) Concerning the risk of causing gambling addiction, game manipulation, and illegal gambling, focusing on the speculative behavior of the Sports Toto, the studies have been conducted to verify the effectiveness of various systems of the integrated industry supervisory board for the restoration or to estimate the substitutability and complementarity of the system. Third, more research should be done on the Sports Toto in improving the national awareness of illegal gambling and legal gambling as a healthy leisure activity, and in establishing & implementing strategies to lure illegal gambling into Sports Toto.<BR> Conclusion: It is expected that results of various studies conducted in hits study will stimulate the academic approach to the Sports Toto and contribute to the provision of some implications for the establishment of related policies.

Effect of the Elderly's Change of Life on the Satisfaction of Care Service through the Donation Bank of Social Contribution Activities : Focusing on the Mediating Effect of Social Integration

Effect of the Elderly's Change of Life on the Satisfaction of Care Service through the Donation Bank of Social Contribution Activities : Focusing on the Mediating Effect of Social Integration

프로배구단의 사회공헌활동이 지역 이미지, 사회적 동일시 및 지역 공동체의식에 미치는 영향

프로배구단의 사회공헌활동이 지역 이미지, 사회적 동일시 및 지역 공동체의식에 미치는 영향

인천공항 입국장 면세점 도입에 따른 경제적 효과 분석

This study analyzes the economic effect of introducing the arrival duty - free shop at Incheon International Airport. Based on the estimated sales of KRW 127 billion for the duty-free shop at the port of entry, the international balance of payments was estimated at KRW 55.5 billion. Job creation was estimated at 530, including direct and indirect workforce. With the admission of arrival duty-free shops, duty-free shops in the airline are likely to see a decline in sales, helping to improve monopoly structure on the market structure side. It is expected that the rental income generated through the operation of the arrival duty-free shop will be used as a resource for social contribution activities, creating additional social economic effects.

기업들은 사회공헌 활동 관련 PR 목표 설정과 그 효과 측정을 어떻게 하고 있을까? : 실무자들의 인식을 통한 질적 고찰

기업들은 사회공헌 활동 관련 PR 목표 설정과 그 효과 측정을 어떻게 하고 있을까? : 실무자들의 인식을 통한 질적 고찰

지방공기업 사회공헌활동의 언론 홍보방안 연구: 제주특별자치도개발공사 사례를 중심으로

지방공기업 사회공헌활동의 언론 홍보방안 연구: 제주특별자치도개발공사 사례를 중심으로

The Effect of Marketing Investment, Social Contribution Activities on Performance: Focused on Family Business

The Effect of Marketing Investment, Social Contribution Activities on Performance: Focused on Family Business

The Influence of Consumer Ethnocentrism and Perceived CSR Activities in Chinese People on the Perceived Quality and Brand Image of Korea-Made Premium TV Products: Focusing on Interaction Effect

본 연구는 중국 소비자들을 대상으로 자민족중심주의와 한국기업이 수행하는 CSR 활동에 대한 지각이 한국산 고급 TV의 지각된 품질과 브랜드 이미지에 미치는 영향과 자민족중심주의와 지각된 CSR 활동의 상호작용효과를 분석하였다. 분석결과, 자민족중심주의와 지각된 CSR 활동이 높은 집단과 낮은 집단 간에 지각된 품질에 대한 유의한 차이가 나타나지 않았으며, 상호작용효과도 나타나지 않았다. 그러나 브랜드 이미지에는 집단 간에 유의한 차이가 나타났으며, 상호작용효과도 유의한 것으로 나타났다. 본 연구의 결과는 한국기업이 수행하는 CSR 활동을 중국 소비자들이 높게 지각할수록 자민족중심주의가 한국산 고급 TV의 브랜드 이미지에 미치는 부정적 영향력을 완화시킬 가능성이 있음을 시사하고 있다. 따라서 갈수록 심화되고 있는 중국 소비자들의 자민족중심주의 성향에 대응하기 위해 한국기업들은 CSR 활동을 전략적으로 활용하여 기업이미지와 브랜드 이미지를 개선해 나가야 할 것으로 판단된다.This study examined the influences of consumer ethnocentrism and perceived CSR activities on the perceived quality and brand image of Korea-made premium TV product. And then We also analyzed the interaction effects of consumer ethnocentrism and perceived CSR activities. The results of the empirical analysis showed that Chinese consumers ethnocentrism tendencies and perceived CSR activities had no significant effect on perceived quality and did not show interaction effect. However, it had a significant effect on brand image and interaction effect was significant. The results of this study suggest that the higher the perceived CSR activities reduced the negative effect of consumer ethnocentrism on the brand image. Therefore, in order to respond to the consumer ethnocentrism tendencies in the Chinese market, Korean companies should try to make Chinese consumers perceive CSR activities positively. In order to maximize the effect of CSR activities, it is necessary not only to perform CSR activities strategically but also to carry out social contribution activities with authenticity. Through these efforts, Korean companies will be able to enhance their brand image positively and help them gain competitive advantage in the Chinese market.

The Effects of the Social Contribution Activities on Local Developmental Achievement with a focus on the Mediating effect of Inter-Firm Connected Activity

The Effects of the Social Contribution Activities on Local Developmental Achievement with a focus on the Mediating effect of Inter-Firm Connected Activity

사회적기업 환경의 불확실성측면이 조직구성원의 사회공헌활동 인식 및 관계성과에 미치는 영향

사회적기업 환경의 불확실성측면이 조직구성원의 사회공헌활동 인식 및 관계성과에 미치는 영향

タイ企業の社会貢献活動と伝統的価値観(統一論題シンポジウム アジアの経営倫理-文化の多様性と経営倫理の普遍化可能性)

タイ企業の社会貢献活動と伝統的価値観(統一論題シンポジウム アジアの経営倫理-文化の多様性と経営倫理の普遍化可能性)