Small-scale Business Research Articles

The Influence of Social Media Marketing on Consumer Buying Behaviour towards Small Scale Businesses in Sub Urban Areas - A Study

The Influence of Social Media Marketing on Consumer Buying Behaviour towards Small Scale Businesses in Sub Urban Areas - A Study

Small and Medium Scale Business Financing and Its Effect on the Nigerian Economy: 1992 – 2021

This study investigated the effect of small and medium scale business financing on the Nigerian economy. The ex-post facto research design was adopted and the dependent and independent variables were observed over the period, 1992 to 2021. The nature of data was secondary, sourced from the Central Bank of Nigeria Statistical Bulletin. The data were tested using the Eview statistical software adopting the Ordinary Least Square (OLS) method on the regression model adopted. The signs and significance of the regression coefficients was relied upon in explaining the nature and influence of the independent variable on the dependent variable as to determine both magnitude and direction of impact. The aprior expectation was that SME financing positively and significantly affect the Nigerian economy. The hypotheses were tested at 0.05 (5%) level of significance. Findings from the study showed that commercial bank loan to small and medium scale enterprises have positive and significant impact on GDP. Similarly, commercial bank loan to private sector has positive and significant impact on GDP. Hence, the study concludes that small and medium scale business financing has positive and significant impact on the Nigerian economy. Hence, it implies that SMEs financing contributes to economic growth in Nigeria. The study therefore recommends that the Federal Government of Nigeria through the Central Bank of Nigeria should prioritize financial inclusiveness in the small and medium scale sector of the economy to enhance availability and accessibility of investable funds in the sector.

Risk-Taking Ability and Organizational Resilience among Small Scale Business in Lagos State

One major feature of a successful entrepreneur is the ability to take risk in business and not just any risk but calculated risk that will improve the business organization financially. Thes study examined the impact of risk-taking ability on organizational resilience among Small and Medium- sized Enterprises (SMEs) operating in Lagos State, Nigeria. One of the major drivers of economic growth in any nation is the small and medium scale enterprise sector. This study adopts a descriptive research design using a sample size of 500 business owners from various SME sectors a self-structured questionnaire was used as the research instrument. The finding of this study shows that there is a positive correlation between risk taking ability of a business organization and organizational resilience. This implies that risk taking positively influence organizational resilience among small and medium scale enterprises in Lagos state. For business development to take place, a calculated level of risk has to be taken. Risk-taking, Organizational Resilience, Small and Medium Scale Enterprises (SMEs)

Application of Entrepreneurship Orientation and Practices among Business Operators in University Campuses in Rivers State, Nigeria

This study examined the extent small-scale business operators on Rivers State University Campuses are able to imbibe and apply entrepreneurial practises and orientation. Two research questions and hypotheses guided the study. The study adopted a descriptive survey design. The population comprised 1,000 university campus business operators in the three public universities in Rivers State. Taro Yamane’s formula was used to select 286 small scale business operators as the sample for the study. A validated 9-item self-designed questionnaire titled "Entrepreneurship Orientation and Practises among Small Scale Business Operators in Universities Questionnaire (EOPSSBOUQ)" was used as the instrument for data collection. The reliability of the instrument was determined through a test-retest method. Mean and z-test statistics were used to answer the research questions and test the hypotheses at a 0.05 confidence level. The findings of the study revealed, among others, that people’s business commitment is very high, and in business practise, small scale business operators take personal responsibility for business outcomes. It was recommended, among others, that entrepreneurs develop more achievement motivation in order to discover more areas for new ventures as well as improve business performance.

Lived Experiences of Widows Living in Mzuzu City, Malawi

The aim of the study was to understand the experiences of widows in Mzuzu city, Malawi. The study utilizes a qualitative narrative inquiry to explore the experiences of widows. Participants were identified in Chibanja, Zolozolo, and Chasefu townships within the city of Mzuzu. Ten participants were purposively selected and consented to be interviewed. Data were analyzed using Reisman’s approach of thematic narrative analysis. The study has revealed that some widows had their property seized following the death of their husbands. The findings have shown that most of the deceased husbands had small-scale businesses and were living on what they had earned that day. This study recommends the Government of Malawi introduce social service programs where widows could be economically empowered through grants and monthly upkeep to help widows who are facing challenges in meeting their needs and to reinforce policies to prevent widows from facing challenges.

Empowering Entrepreneurship: Strategies and Challenges Faced by Saudi Women in Diverse Business Sectors

Purpose: The primary objective of this research is to investigate the strategies employed by female entrepreneurs in Saudi Arabia to overcome the challenges associated with running successful businesses across various sectors. Theoretical Framework: The literature reviews shows that the entrepreneurial endeavors of Saudi women appear to be dynamic and demanding, showcasing their resilience in choosing entrepreneurship as a career path. Design/Methodology/Approach: To conduct the analysis, a combination of qualitative and quantitative methods was utilized. Both primary and secondary data were gathered from women entrepreneurs in different states of Saudi Arabia. In-depth interviews were conducted with 100 female entrepreneurs involved in various small-scale business activities, such as apparel, fragrances, coffee shops, and boutiques. The major findings of the study is that majority of women (almost all 100 sample) taken for study have plans for future business expansion. Findings: The Saudi women also receive a lot of Government support for their business operations. It was also found that majority of Saudi women have invested more than 200000SAR initially. However, it is important to note the limitations of this research. The findings may not be readily generalizable beyond the selected sample. Research/Practical and Social Implications: The success of the Saudi Vision 2030 plan is believed to depend on a higher percentage of women in the labor force, and this objective has been achieved ten years ahead of schedule as more women are joining the workforce in recent years. Originality/Value: The article highlights the value of women's participation in business for the improvement of society at large. The study sheds light on the often-overlooked role of Saudi women as small business owners.

ROLE OF COTTAGE INDUSTRIES IN RURAL LIVELIHOODS

Agriculture and traditional handicrafts are deeply ingrained in Indias rural terrain, and cottage businesses have emerged as a key component in maintaining rural livelihoods. This abstract explores the complex aspects of the function that cottage industries play in rural Indias socio-economic structure. Cottage industries, which are sometimes confused with small-scale businesses, cover a broad range of pursuits, from contemporary pursuits like small-scale manufacturing and internet businesses to traditional handicrafts, handloom weaving, ceramics, and agro-processing. These sectors, which have their roots in rural Indias rich cultural legacy, provide major contributions to job creation, income production, and skill development-all of which are critical for reducing poverty. Cottage industries promote inclusive growth by giving people in disadvantaged communities of society more possibilities to find work. For example, women in rural regions frequently use cottage enterprises to achieve financial independence and self-empowerment. The case studies and success stories in this abstract demonstrate how cottage enterprises have a transforming effect on gender dynamics in rural areas. The role of cottage industries in rural livelihoods in India is a dynamic and evolving narrative. This abstract provides insights into the economic, social, and environmental dimensions of cottage industries, emphasizing their potential as catalysts for inclusive and sustainable rural development. Understanding and nurturing these industries is crucial for unlocking the full potential of rural economies and fostering a more resilient and empowered rural India.

Exploring biodiversity and ethnobotanical significance of Solanum species in Uzbekistan: unveiling the cultural wealth and ethnopharmacological uses

Despite its millennial existence and empirical documentation, the ethnological knowledge of herbs is a more recent phenomenon. The knowledge of their historical uses as food, medicine, source of income and small-scale businesses, and the sociological impacts are threatened due to the slow ethnobotanical research drive. Species of the genus Solanum have long been extensively used in folk medicine to treat various illnesses of humans since the dawn of civilization. All data were systematically obtained from papers, monographs, and books written in Uzbek, Russian, and English through various scientific online databases, including Google, Google Scholar, PubMed, Scopus, Semantic Scholar, Science Direct, and Web of Science using specific keywords focused on eight Solanum species. Eight native and non-native Solanum species as S. dulcamara L., S. lycopersicum L., S. melongena L., S. nigrum L., S. rostratum Dunal., S. sisymbriifolium Lam., S. tuberosum L., and S. villosum Mill. have been recorded in Uzbekistan of Central Asia. In this article we presented recently obtained data on the diversity, morphological characteristics, global distribution, habitat, population status, phenology, reproduction, pharmacology and phytochemistry of these Solanum species in Uzbekistan. Furthermore, relying on a combination of literature reviews and analyses from various scientific papers, we focus on food consumption coupled with global ethnobotanical and ethnopharmacological uses in human diseases of the Solanum species growing in Uzbekistan. Since the dawn of civilization, these eight cultivated and non-cultivated species of Solanum have provided sustainable resources of medicinal plants in Uzbekistan to prevent and treat various human diseases. Based on the collected data, it was shown that Solanum species have not been studied ethnobotanically and ethnomedicinally in Uzbekistan and it is necessary to conduct phytochemical and biotechnological research on them in the future. Traditional uses and scientific evaluation of Solanum indicate that S. nigrum, S. sisymbriifolium and S. tuberosum are one of the most widely used species in some parts of the world. Although considerable progress has been made to comprehend the chemical and biological properties of S. nigrum and S. tuberosum species, more research on the pharmacology and toxicology of these species is needed to ensure the safety, efficacy, and quality of their biologically active extracts and isolated bioactive compounds. Additionally, conducting additional research on the structure-activity relationship of certain isolated phytochemicals has the potential to enhance their biological efficacy and advance the scientific utilization of traditional applications of Solanum taxa.

Exploring the dynamics of innovation: patterns of growth and contraction in the local food industry

PurposeThe purpose of this study is shed light on the underlying forces behind entrepreneurship within a regional innovation system (RIS) in a remote rural region. The authors examine the following questions: Which are the main underlying forces behind the entrepreneurial process in a rural RIS characterized by traditionally low-tech, small-scale businesses? How can the development of a low-tech regional innovation system be conceptualized?Design/methodology/approachThe design of the study is based on entrepreneurship theory. Data analysis followed practices used in phenomenography, a research approach used to analyse and identify commonalities and variations in populations' perceptions of a certain phenomenon. Data are composed using semi-structured interviews and a database composed of company information of all firms in the population.FindingsA proactive mobilization of regional stakeholders and resources can be an important driving force behind the entrepreneurial process and generation of a rural RIS. Innovation can be generated within low-tech industries turning the rural context into an asset. An RIS in a remote rural context can be initiated and orchestrated by regional authorities, but knowledge brokering and orchestration can also be managed by networks of small-scale businesses brought together by mutual benefit and common interests.Research limitations/implicationsRegional innovation systems theory is most often used to study high-tech industries. But by combining regional innovation systems with rural entrepreneurship and entrepreneurship context theory is a fruitful avenue to understand the role of rural entrepreneurship in regional development, even in remote and peripheral regions. Innovation does not need to entail high-tech international environments; it can appear as the result of efforts in low-tech industries in rural and remote environments. The authors’ findings need to be scrutinized; therefore, the authors call for more research on regional innovation systems in rural environments.Practical implicationsIt is possible for regional authorities to orchestrate a development process through the actions of a strong regional agent but also by supporting the creation of networks of small businesses that are built on trust and common interests.Originality/valueThis study contributes to the literature with a new perspective to the study of entrepreneurship and of regional innovation systems. Entrepreneurship research with focus on rural contexts most often highlight limits to entrepreneurship and see entrepreneurship as “just running a business”. A perspective that starts from innovation and innovative behaviour, despite the rural context and embedded resources, helps to generate new knowledge that can enrich the understanding of entrepreneurship and also be the foundation for more precise business development policies in rural settings.

STRATEGI PENGEMBANGAN BISNIS INDUTRI KREATIF SKALA KECIL MELALUI PENDEKATAN BUSINESS MODEL CANVAS (STUDI KASUS PADA PLATFORM OTT SINEASMOV)

This research investigates small-scale creative industry business development strategies, particularly focusing on the OTT platform SineasMov. It observes the growth of the independent film industry in Indonesia and identifies challenges in distributing independent films and the lack of income for independent filmmakers. PT. Sineas Kreatif Indonesia innovates by creating the OTT Platform named SineasMov as a solution to these issues. SineasMov offers TVOD and AVOD services while focusing on networking and events. Through the Business Model Canvas (BMC) analysis, this study clarifies the key elements in SineasMov's business model, highlighting the need for the right business concept to support the company's growth. This research remaps the SineasMov BMC to suggest further development strategies, including enhancing customer segmentation, improving value propositions, diversifying revenue streams, optimizing resources, and strategic partnerships. From the SWOT analysis and the Four Action Framework, a new BMC formulation is proposed to strengthen SineasMov's position in the Indonesian independent film industry market.
 
 Key words: Independent Film, Business Model Canvas, OTT Platform.

A Study On Impact Of E-Marketing And Social Media On Small Scale Businesses And Hotel Industry Growth

In the rapidly evolving landscape of business, the advent of electronic marketing (e-marketing) and the widespread influence of social media have transformed the dynamics of small-scale businesses and the hotel industry. In the hotel industry, the impact of e-marketing and social media is profound. Small-scale hotels, often overshadowed by larger chains, can leverage these digital tools to level the playing field. Online booking platforms, responsive websites, and targeted online advertising enable smaller hotels to compete on a global scale. This study delves into the multifaceted impact of e-marketing and social media on the growth and sustainability of small-scale businesses, with a specific focus on the hotel industry.

Spreading the aroma of spices across India: the brand of JK Masale

Research methodology Interviewing the protagonist and collecting information from secondary resources such as company documents, company and competitor websites, industry reports and online databases like Euromonitor International. Case overview/synopsis The case explores the metamorphosis of JK Masale from a small-scale family business in India to a regional player. Over a period of six decades, JK Masale (JKM) has emerged against the backdrop of a fiercely competitive spice industry. India, being a confluence of varied regional cultures, poses a diverse consumption pattern. It varies to a great extent with respect to the specific food habits prevalent in each climatic zone of the country. While the brand had successfully captured the Eastern Market and the western market of the country, Mr. Vikash Jain, Managing Director of JK Masale, contemplated to venture in Southern India and introduce new product categories. The case delves into one of the major challenges faced by JKM over the brand architecture and labelling across product categories. Thus, the case provides an excellent opportunity for budding managers to: analyse the company’s performance in the backdrop of a dynamic competitive environment; understand the nature of strategic decision-making and its appropriateness for a small family-owned business; evaluate a brand amongst brands on the architectural framework and select appropriate brand architecture for new products; and understand applicability and risks associated with growth strategies. Complexity academic level The case study can be positioned in both undergraduate and postgraduate level programs for courses on marketing strategy and brand management. Primarily, this case would be ideal to discuss brand relationship and brand architecture in the given context. Instructors have an option to cover concepts like market structure, company analysis, growth strategies and emergent and deliberate strategy through the case.

A novel Cumulative Indicator score using Indicator averaging for optimizing local business websites of enterprise systems

ABSTRACT The success of any small-scale business depends on its online presence and visibility. An objective measure for Search Engine Optimisation techniques will help small business adopt effective optimisation strategies. Existing performance measures for SEO focus on traditional search algorithms that work on websites catering to a global audience. This paper presents a novel approach for assessing a website’s online performance following the implementation of local SEO strategies. In this study, we have calculated CIS for 8 businesses and show the correlation between the increase in CIS to the actual improvement in business performance. Using the CIS small businesses can now measure the performance of their SEO relative to their competitors and enhance their online visibility and customer engagement, ultimately driving success in the digital landscape.

Penyusunan Laporan Keuangan Sederhana Bagi Pelaku UMKM Kota Tangerang Selatan

Community service activities are carried out to increase the competitiveness of South Tangerang City MSMEs in the era of society 5.0. In order to achieve this goal, there are various training activities in this community service, one of which is training in preparing simple financial reports, including introducing account names in accounting, recording transactions in basic accounting equations and preparing financial reports. Training in preparing simple financial reports as a strategic step to improve the skills of Micro, Small and Medium Enterprises (MSMEs) in South Tangerang City in managing financial transactions. The main aim of this activity is to provide practical understanding and support to MSMEs in preparing simple but informative financial reports. The service method is carried out by providing training and direct assistance to MSME actors in South Tangerang City. The material presented includes the basics of accounting, recording transactions in basic accounting equations, as well as preparing financial reports, and interpreting financial information that is relevant for the needs of small-scale businesses. Training activities showed the results of increasing knowledge about preparing reports for MSME actors in South Tangerang City by 47%. The implications of this service activity can be used as a basis for developing similar programs to support the development of MSMEs and encourage economic growth at the local level.

PENERAPAN MANAJEMEN RISIKO SYARIAH DALAM KOPERASI SYARIAH

The business can develop and run smoothly with capital. Business people or businesses, whether on a small or medium scale business, can run a business that really needs capital by borrowing capital from a cooperative, one of them. A cooperative is a business or business consisting of a group, organization or association that is managed to achieve a common goal. This research uses qualitative methods, the nature of historical research methods, Data collection techniques using documentary methods can be financial reports, statistical data, books, research journals, and other relevant documents, related to the research.
 In the context of partnerships and trade, modern western partnership type cooperatives are now similar to previous Islamic partnerships. And it has been practiced by Muslims until the 18th century. Both forms of Islamic syirkah and modern syirkah. Sharia cooperatives themselves were born after the mushrooming of the establishment of several Baitul Maal WatTamwiil (BMT) which was first pioneered by BMT Bina Insan Kamil in 1992. The three types of business activities are fund raising, financing and services. One type of sharia cooperative, namely the 212 Sharia Cooperative, is the National Primary Cooperative, which was founded by Muslim leaders as an implementation of the spirit of Aksi 212, which is full of brotherhood and togetherness.

Infrastructures, Taxation and Performance of Small and Medium Enterprises in Nigeria: Evidence from Calabar Metropolis.

This study examined the effects of infrastructural development and taxation on the performance of micro and small enterprises in Calabar Metropolis. The study adopted the survey design. The sample of the study was 370 micro and small enterprises in Calabar Metropolis, the instrument of data collection were the questionnaire and the data collected was analyzed using the chi-square technique. From the chi-square result, it was indicated that there is a significant effect of electricity supply on profitability of micro and small enterprises in Calabar Metropolis, there is a significant effect of road infrastructures on product/service delivery of micro and small enterprises in Calabar Metropolis and there is no significant effect of taxation on the performance of micro and small enterprises in Calabar Metropolis. Based on the findings, the study recommended that government should come up with uniform tax policies that will aid development of small scale businesses in Calabar Metropolis, in order to obtain a vibrant and flourishing small scale business sector, the tax policy needs to be appropriate such that it will neither be a burden to the small scale businesses nor discourage voluntary compliance, government should evolve a tax policy that would encourage investments in small scale businesses.

Impacto de la estrategia de marketing en el rendimiento de las ventas: Un estudio de una muestra de propietarios de microempresas y pequeñas empresas

The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales performance of small and micro-scale enterprises in Duhok Province. In this regard, the research aims to test the impact of relationship marketing strategies (product, price, place, promotion, process, people, and physical evidence) on sales performance, as well as how they can be implemented and managed. Undoubtedly, the current research relied on descriptive and analytical method to conduct this research. For this purpose, the data collection technique included a central and secondary source in order to provide a theoretical framework. As for data analysis tools consist of validity and reliability tests, descriptive statistics of participants and variables, correlation analysis, and impact factor analysis via using the most recent version of Statistical Package for Social Sciences (SPSS V. 28). Nevertheless, the present research employed a random sampling that consists of business owners of micro and small scale businesses in Iraq-Kurdistan region, which this research just selected Duhok governorate out of 4 cities. In contrast, the questionnaire survey is the key tool of this research, which was distributed to (150) business leaders (130) questionnaires were gathered, (123) surveys were validated and ready for data analysis and research tests with a response rate valued (82%) of the targeted sample, and reliability factor was (0.928). As a result, several conclusions and suggestions were deduced from this research with an enormous majority of respondents of agreement scales valued (74%). Furthermore, the research concluded that there is a positive significant relationship and impact between marketing strategies (MS) and sales performance (SP) it infers this link is critical to expand profitability, productivity, and growth rates of micro and small areas.

The Role of Small-Scale Agricultural Business on Youth Employment at a Selected District in the Eastern Cape, South Africa

The Role of Small-Scale Agricultural Business on Youth Employment at a Selected District in the Eastern Cape, South Africa

Strategic Blends of Spirituality, Humanity, and Digitality for Strengthening the Resilience of Small-Scale Family Business

As a capability to survive, awaken, and grow better after crisis, resilience has become a pivotal factor in dealing with disruptive changes. This article aims to elaborate about resilience in the context of small-scale family businesses (SSFB). By utilizing a survey-based quantitative study which involved 522 owners and/or managers of SSFB, this article has examined six hypotheses. The analysis results explain that business resilience is influenced positively, directly, and significantly by digitality and humanity. Meanwhile, spirituality has an indirect effect on business resilience. For developing resilience in SSFB, a synchronized combination on digitality, humanity, and spirituality is a recommended strategy

An Analysis of Small-Scale Business Entities Introducing Mobile Payment of Applicable Tax Incentives

An Analysis of Small-Scale Business Entities Introducing Mobile Payment of Applicable Tax Incentives