A Study On Impact Of E-Marketing And Social Media On Small Scale Businesses And Hotel Industry Growth

Abstract

In the rapidly evolving landscape of business, the advent of electronic marketing (e-marketing) and the widespread influence of social media have transformed the dynamics of small-scale businesses and the hotel industry. In the hotel industry, the impact of e-marketing and social media is profound. Small-scale hotels, often overshadowed by larger chains, can leverage these digital tools to level the playing field. Online booking platforms, responsive websites, and targeted online advertising enable smaller hotels to compete on a global scale. This study delves into the multifaceted impact of e-marketing and social media on the growth and sustainability of small-scale businesses, with a specific focus on the hotel industry.