The Importance of Social Media and Religious Perceptions in the Service of Politicians' Communication and Images

Abstract

Technological determinism, a theory examining the role of technology in societal development, is a subject of extensive discourse in the internet era. This theory perceives technology as a pivotal force shaping societal progress. Within this framework, divergent perspectives emerge, ranging from utopian views depicting technology as a vehicle for salvation to dystopian views highlighting its disruptive potential. This duality is particularly evident in discussions regarding social media's influence on political communication. The hybridization of media systems, as proposed by Andrew Chadwick, further blurs the lines between traditional and new media, exemplified by Barack Obama's groundbreaking 2008 presidential campaign, which utilized social media alongside traditional platforms. Social media's and religion perception impact on political communication evokes both optimism and skepticism. While proponents laud its role in fostering citizen engagement and enhancing political participation, critics like Malcolm Gladwell argue that it amplifies expression without tangible impact. Moreover, the influence of social media on political campaigns underscores the evolving landscape of communication strategies, with leaders leveraging platforms like Facebook and Twitter to shape public perception. In navigating this terrain, understanding the complexities of image construction becomes paramount for political actors. The interplay between rhetoric, communication strategies, and public perception shapes the success of political campaigns. However, maintaining control over one's image amidst the fluid dynamics of political discourse remains a formidable challenge. In conclusion, the discourse surrounding technological determinism and social media's impact on political communication underscores the need for nuanced analysis. While social media offers unprecedented opportunities for engagement, its dual nature necessitates vigilance against manipulation and polarization. Ultimately, the compatibility between desired images and genuine personas remains central to effective political communication in the digital age.