The slurry technique was applied to the determination of Ni, Cr and Co in wheat flour by electrothermal atomic absorption spectrometry (ETAAS). The influence of the graphite furnace temperature programme was optimized. Optimum sensitivity was obtained by using a mixture of 15% HNO3–10% H2O2 as suspended medium for a 3% w/v slurry in the determination of Ni; lower concentrations of HNO3 were necessary for the determination of Co and Cr (viz. 5 and 10%). The precision of direct analyses of the slurries was improved by using mechanical agitation between measurements; thus, the RSD of the measurements was ca. 5% for repeatability. The direct slurry sampling (SS) technique is suitable for the determination of Ni and Cr in wheat flour samples at levels of 150–450 and 30–72 ng g−1, respectively, as it provides results similar to those obtained by ashing the sample. However, the typically low level of Co in these samples precluded its determination by the proposed method (the study was made in an SRM spiked wholemeal flour), at least in those samples that were contaminated with elevated concentrations of the metal (viz. more than 90 ng of Co per g of flour). The method provides a relative standard deviation of 6, 8, and 4% for Ni, Cr, and Co, respectively.