Drawing extensively on oral histories, Sally Smith Hughes, in her fascinating book, vividly recounts the blood, sweat and tears of the early days of ‘genetic engineers’ working at the bench, designing new biomolecules and capitalising their promises on Wall Street. This not only made for Genentech's success, but also revolutionised drug research and development. In concentrating on molecular biology (DNA and proteins), rather than on traditional chemistry, the genetic engineers succeeded in providing an entire apothecary of new biosynthetic drugs from natural substances within the body. The cloning and production of what would become a blockbuster drug, interferon, was exemplary of this spectacular endeavour. Through the lens of Genentech's foundering, one of the first and most successful genetic boutiques, Hughes traces back the mind-capturing pioneering efforts to copy or ‘clone’ the genes of higher organisms in bacteria by means of recombinant-DNA techniques and induce the bacteria to express them as proteins. The Cohen and Boyer experiments, which became a citation classic, demonstrated dramatically the potential impact of DNA recombinant engineering not only to fellow scientists, but also to a wider audience. Boyer's remark during the June 1973 Gordon conference that his experiment (together with Cohen) had created a novel combination of antibiotic resistant genes triggered immediate concern. Combined with the news that they had filed a patent application, this planted the seeds for what came to be known as the recombinant-DNA controversy. Hughes masterfully describes how both Cohen and Boyer individually pursued efforts to patent and explore the practical application of the recombinant-DNA technology during the heyday of the public DNA furore. The fundamental technology was still raw and industrially untested, with not a single protein product on the near horizon. Thus, the leading pharmaceutical and chemical corporations had difficulty in assessing the potential of what was regarded as a high-risk research area. Company executives just did not envisage the promising horizon that was so self-evident to Boyer in particular. Wait and see was not an option for Boyer, and together with the venture capitalist Bob Swanson, he took a calculated risk to start the genetic engineering firm ‘Genentech’. Obtaining exclusive licence rights to make recombinant pharmaceuticals and generating new research patents was regarded as critical to the firm's survival. This indeed proved to be vital in their early endurance as a supplier of technology to established corporations like Eli Lilly, and the business's subsequent exponential growth as a fully integrated and self-sufficient pharmaceutical company, allowing Genentech to continue as an independent, publicly traded firm until the twenty-first century.
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