This paper explores the formulation and optimization of high-strength gypsum-based similar materials for geomechanical model tests, with a specific focus on their application in simulating conditions analogous to quartzite. Employing an orthogonal experimental design, key factors such as quartz sand-to-gypsum ratio, cement-to-gypsum ratio, and barite content were systematically varied. Through a series of indoor experiments, comprehensive assessments of physical and mechanical properties, including density and compressive strength, were conducted for diverse material ratios. The results reveal a broad spectrum of physical and mechanical indicators, aligning with the requisites for model tests across varying similarity ratios. Notably, a high-strength gypsum formulation yielding a uniaxial compressive strength within the precise range of 10~20 MPa was identified, providing valuable insights for researchers engaged in hard rock model tests using similar materials. The study underscores the influential roles of barite content, quartz sand-to-gypsum ratio, and cement-to-gypsum ratio on the density and compressive strength of similar materials. This research contributes essential data for the application of high-strength gypsum in geotechnical model testing, particularly in replicating the mechanical behavior of quartzite.