Shariah Compliant Hotel Research Articles

Factors Affecting Purchase Intention Towards Shariah Compliant Hotels

Malaysia has been successful in its efforts to entice Muslim tourists worldwide to visit the country and get something unique from their experience. Therefore, the possibility has arisen for local hotels to offer a selection of amenities and activities that are in accordance with the values represented by Islam. As the population of Muslim travellers has increased dramatically, Shariah-compliant hotels have become a pressing issue. Shariah compliance is a crucial factor that influences Muslim travelers' hotel selection during their travels. This study aims to discuss the main factors influencing purchase intentions towards Shariah-compliant hotels. The study reviewed halal awareness, service quality, and religiosity. A conceptual framework is being constructed based on past literature that illustrates the effect of the purchase intention on shariah-compliant hotels. Data is collected by reviewing several previous journals, articles, and research studies through argumentative methods. The findings indicate that two variables, halal awareness and religiosity, significantly influence the purchase intention towards shariah-compliant hotels. This study's significance is to address the stated variables that could potentially impact hotel owners. Additionally, this study is also in line with the current tourism plan of Malaysia, which emphasises shariah compliance as one of the techniques to entice travellers from Muslim nations to visit Malaysia.

The Concepts of Shariah-Compliance for Hotel Reservation in Malaysia: A Review

Hotels have started implementing Shariah Compliant Hotel (SCH) practices due to increasing demand for Shariah Compliant services and facilities from Muslim travellers. Basic principles and attributes of SCH concepts were designed and developed, however, current room reservations especially in online booking platforms that support SCH concepts were not widely practised. This study aims to review previous studies on SCH practices and propose the concept of SCH reservations toward online booking platforms. This study has identified several issues and challenges, including issues on SCH concepts and characteristics and/or attributes, issues on the perceptions and behaviours toward SCH implementation, and issues on how SCH is being implemented. Besides that, this study also finds that the key aspects of SCH research are divided into 4 main aspects; design and development of the SCH concept, characteristics and attribution, the SCH implementation, assessment of SCH implementation, and customer/tourist perceptions and behaviour toward SCH implementations. This study also suggests the concept of integrating SCH concepts into the current online booking platform, via having 4 processes; improving the current online booking platform database design, improving the process of applying SCH practices, validating hotel’s applications, and integrating and viewing SCH in online booking platform.

Social Construction of Shariah-Compliant Hotels: Exploring the Interplay of Conservatism and Politics in Public Policy

Social Construction of Shariah-Compliant Hotels: Exploring the Interplay of Conservatism and Politics in Public Policy

The Determinants of Online Repatronage Intention for Shariah-Compliant Hotels among Muslim Customers in Malaysia

Research studies have investigated online repatronage intentions among international and local tourists to Malaysia on Shariah-compliant hotels (SCHs) and e-B&Bs. Malaysia’s Islamic hospitality development sector has encouraged hotel managers to observe the Islamic hotel concept according to Muslim travellers’ needs and demands. Malaysia introduced the "Muslim-Friendly Hotel Recognition, which recognises Shariah-compliant accommodation for tourists. This type of recognition could be able to empower the tourism industry. A total of 10% out of 5,520 hotels comply with Shariah requirements, indicating that the new contribution of the SCH is needed. As of now, a comprehensive standard does not exist. The purpose of this research is to provide awareness among Muslim customers in Malaysia regarding SCHs’ online repatronage intentions. The number of hotels and e-B&Bs with full Shariah compliance is still small even though the number of Shariah-friendly hotels in Malaysia has increased with 744 halal certifications issued to hotels and resorts. The hotel management should adopt Islamic teachings even with the themes, ambiances, and architecture. With this, travellers would feel comfortable to perform their religious obligations. This research aims to identify online repatronage intentions of Muslims tourists to the Shariah compliant e-lodging industry in Malaysia. Most Malaysians are unaware of the SCH's implementation. From this study, they will become aware that the SCH not only accepts Muslim customers but also openly welcomes non-Muslim customers. A self-administered online survey was conducted to attain responses. Five hundred data were cleaned from any missing case and outliers, and 395 data were used for the next analysis. The sampling technique involved data collection both from local and international tourists who intended to stay at their preferred SCHs. Analysis of the measurement model was conducted with the structural model using the bootstrapping method via SmartPLS version 3.2.9. It was found that Hotel Image and Shariah compliance attributes were significant towards online repatronage intentions among Muslim customers of the SCH.

Examining the Effect of Perceived Price Fairness on Revisit Intention of Local Guests Sharia Hotel: Customer Satisfaction as Mediation

This paper aims to investigate the effect of Perceived Price Fairness on the Revisit Intention of sharia hotel guests in Padang City, as well as the mediating role of perceived Customer Satisfaction in the relationship between Perceived Price Fairness and Revisit Intention. This paper distributes questionnaires to sharia hotel guests located in the capital city of West Sumatra, namely the city of Padang. Respondents who filled out the questionnaire were Sharia hotel guests in sharia hotels. However, seeing the phenomenon in West Sumatra, especially the city of Padang, based on visit data from Syariah hotels, most guests staying at Syariah hotels were domestic tourists or local travelers from Pekanbaru and Jambi. Responses obtained from 241 sharia hotel guests were analyzed using Smart-PLS. In addition to analyzing the path coefficients, this study also examines the general method variance and the indirect effects of the relationship.The results show that perceived price fairness dramatically influences the level of customer satisfaction for Syariah hotel guests. Price is an effective strategy to promote guest behavioral intentions to revisit Syariah hotel guests. Better service quality is reflected in the Perceived Price Fairness issued by hotel guests in obtaining service. Hotel guests who receive poor service and poor hotel facilities will tend to compare the service with the costs incurred to ensure the appropriateness of the amount paid. In addition, customer satisfaction also influences the perception of sharia hotel guests to return to stay at sharia hotels. Practical implication – sharia hotel that wishes to implement Shariah-compliant hotel principles must improve hotel facilities and sharia-compliant hotel principles to reflect the Perceived Price Fairness offered. This is very important considering the relatively complex price structure in the follow-up of hotel selection, which can influence the patient's decision on Revisit Intention.

Good Governance Practice for the Shariah Compliant Hotel in Malaysia: An Insightful Study

The performance of the Shariah compliant hotel has a strong relationship with the governance approach adopted by the hotel. On this occasion, poor governance practice may result in the mismanagement of the Shariah compliant hotel’s operation where the Shariah compliant hotel does not comply with the Shariah requirements. Since a limited study focuses on the good governance practice for the shariah compliant hotel, this paper will investigate the essential elements of good governance for the Shariah compliant hotel. This study adopts a qualitative research methodology where the document analysis technique was used to collect the data and then analyzed using content analysis. The finding has shown that the governance practice of the Shariah compliant hotel is still at a minimum level where the Shariah compliant hotel focuses more on the halal certification requirement awarded to them. Thus, there is a need for the regulator to establish a proper policy on the best governance practice for the Shariah compliant hotel.

Impact of the Halal Tourism Industry in Malaysia during the Covid-19 Pandemic

This study aimed to identify the impact of the halal tourism industry in Malaysia during the COVID-19 pandemic. In this context, the research methodology used is a qualitative design through library research by obtaining data from previous studies, journals, articles, and newspapers, as secondary sources which are analyzed through content analysis. The findings of this study show that the halal tourism industry is affected by the COVID-19 pandemic when the MCO is implemented to curb the spread of COVID-19, including those involving tourism for Hajj and Umrah. During the pandemic period, innovative strategies are a must for adapting to the challenges and obstacles arising, which are critical and should be overcome as soon as possible. We can look for example from other countries’ strategies to attract the tourists by converting normal tour into virtual tour methods, for example, used in some tourist attractions, such as animal sanctuaries and zoos. Despite the aims to improve the tourism industry, it also helps maintain the need for the ecosystem in the sectors. The development of pandemic contingency or natural disaster planning assists the industry in preparing for the worst-case scenario and sustaining and surviving during a difficult period. The practical implications are that the findings will help planners, policymakers, and industry in the halal tourism sector to develop an initial preparation package to face the uncertainty of global and local disasters and calamities by using modern technology to ensure that the halal tourism sector has an alternative if tourism cannot be done physically. The originality of this study offers a clear of empirical evidence from an analysis of the impact of the COVID-19 pandemic on the halal tourism sector in Malaysia with detailed data from current studies and industry parties involved. The study will provide an influential contribution to the players in the halal tourism industry to improve the package of more flexible equipment to face critical times. Keywords: COVID-19, tourism industry, shariah-compliant hotel. DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.60.76

Halal Standard: Issues In Hotel Industry

The hotel plays an important role in the growing halal tourism industry. The Success of tourist visits often depends on how acceptable the hotel is, where they are staying with Muslim norms and facilities to conduct ibadah (worship) such as Sala (praying). Most hotels must take a holistic approach to obtain the Halal certification for their service operations practices. However, the services sector, such as tourism, has yet to tap into this lucrative market event though halal travel is gaining popularity globally. The research aims to identify the challenges for Halal hotel development in Malaysia and recognize the factors that meet Halal standards. Data collection was assembled through content analysis, review of journals, and articles by previous researchers. The implicit recommendation is that the industry builds division and integrity in ensuring Halal levels through Halal Insiders to ensure Halal compliance, which impacts organizational performance. The results of this paper will also indicate the importance for hoteliers to have the knowledge and prepare for the prospects and challenges they might face before developing Shariah-Compliant Hotel in Malaysia. Thus, extensive research is required in this area.

Guests’ Acceptance and Loyalty on Shariah Compliant Hotel Practices at Five-Star Rated Hotels in Malaysia

Guests’ Acceptance and Loyalty on Shariah Compliant Hotel Practices at Five-Star Rated Hotels in Malaysia

Malaysian Hotel Certification in the Islamic Tourism Industry

Shariah compliant hotel is an essential product in Islamic tourism where many activities could be available there. Thus, certification plays a significant role as a symbol of commitment for the hotel operators to comply with the Shariah principles. By using qualitative methodology, this study aims to explore the Malaysian certification bodies that offer Islamic related certificates to the hotel. There is no standardisation on the certification requirements and approach among the certification bodies to certify the Shariah compliant hotel. Thus, the government should introduce a mechanism to monitor certification to the Shariah compliant hotel. Keywords: Shariah Compliant Hotel; Islamic Tourism; Certification Scheme; Halal Standard eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI7%20(Special%20Issue).3811

INVESTIGATING THE OPERATIONAL ISSUES OF ISLAMIC HOTEL BUSINESS IN MALAYSIA: A CONCEPTUAL PAPER

The increasing demand over Shariah compliant services since past one decade has significantly contributes to the development of Islamic hotel business in Malaysia. Several factors such as the increasing number of global Muslim population, high disposable income among Muslims and high awareness on getting Shariah compliant services becoming the main contributors to the growing of this business segmentation. However, it is reported by many scholars that this business segment is still not stable since there are loopholes mentioned by previous scholars found in the operational side of Islamic hotel business. Concerned to determine the extent to which this business segment is still not stable, several journal articles was selected and reviewed by this research. It is hope that this paper will be able to provide a comprehensive information related to the inadequacy in the Islamic hotel business in Malaysia and at the same time serving as an idea for future research in this area of interest. Keywords: Islamic Hotel Business, Muslim Friendly Services, Shariah Compliant Hotel

Customer Awareness of Shariah Compliant Hotels (Study on Hotel Customers in Malang)

This study aims to describe and analyze comprehensively and in detail the factors that are considered by customers in choosing hotels that comply with sharia principles in Malang City. This type of research is quantitative research. The data collection method used by researchers is the survey method. Respondents in this study were 171 sharia hotel consumers in Malang City. The data collected by questionnaire. The statistical test used Exploratory Factor Analysis (EFA). The results showed that there are 9 factors considered by customers in choosing a hotel that is in accordance with sharia principles in the city of Malang, namely Sharia Compliant Concept, Information, Sharia Service, Customer Acceptance, Reference, Needs, Experience Anda Art

Shariah Compliant Hotel Deployment: Unveiling A Case within the Hotel Industry in Malaysia

This study examines the deployment of Shariah Compliant Hotel [SCH] in the Malaysian hotel industry. Proponents of SCH suggest that Shariah compliant accommodation for tourists is an important strategy deployed for competitive advantage in the Islamic hospitality sector. However, little is understood about the deployment of SCH within the Malaysian hotel industry. The present study addresses this literature gap by focusing on both the SCH deployment practices and key business considerations of the organisational Shariah governance within the Malaysian hotel industry. The study adopts a qualitative research methodology, with data collected through semi-structured interviews and document reviews from a single Shariah Compliant case hotel operating in Malaysia. Consistent with the literature, our findings suggest that the case hotel uses a holistic, process approach to deploy SCH practices. This structured, regulated SCH deployment approach involves several key business considerations of organisational Shariah governance that directly supports SCH practices encompassing the financial management, operations, interior and design as well as the services and facilities offered to customers of the hotel.

Relationship of customers' satisfaction and loyalty on Shariah-compliant hotel in Shah Alam Malaysia

Relationship of customers' satisfaction and loyalty on Shariah-compliant hotel in Shah Alam Malaysia

Research on Shariah Hotel: A Literature Review

This article discusses about the researchers conducted on halal hotel or shariah compliant hotel. Shariah-Compliant Hotel (SCH) is defined as a hotel that provides services based on shariah principles. This article is designated to provide understanding on earlier researches about shariah hotel that were performed by previous researchers as well as future potential researches. Literature review is employed as the method in this article. The review will involve 31 papers that contain the words of halal/Islamic hotel, shariah hotel and Islamic hospitality on their title. From the discussion, it can be concluded that based on its objective, the research on this shariah hotel could be classified into eight discussions, which cover the attributes, practices, marketing, shariah-compliant and Islamic tourism, performance, halal awareness, halal obedience, opportunities and challenge on shariah hotel. Future research will be directed to discuss about the attributes on shariah hotel, practices of shariah-compliant hotel and customers’ consideration, but not limited to deliberate other related topics.

The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator

PurposeThis paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention.Design/methodology/approachA total of 361 Muslim travellers who have stayed at Shariah-compliant hotels in the previous 12 months were recruited to take part in this research. The hypothesized research model was assessed using the partial least squares (PLS) approach.FindingsThe analysis revealed that Muslim travellers’ revisit intention is dependent on the halal food and beverages and the provision of Shariah-compliant facilities at the hotel, whereas the Shariah-compliant operation and interior design of hotels are not significantly associated with it. The findings also uncovered that religiosity moderates the impacts of Shariah-compliant facilities and interior design on travellers’ revisit intention.Practical implicationsGuidelines to offer services that meet Muslim travellers’ needs can be developed based on the results of this study to help Shariah-compliant hotel marketers attract and retain more customers.Originality/valueThe findings of this study have provided insights into the importance of halal attributes and practices in retaining Muslim customers at Shariah-compliant hotels.

Influencing Factors of Visiting Shariah-Compliant Hotels in Malaysia: A Study on Tourists Behavioural Intention

The Shariah Compliant Hotel (SCH) idea has become an obviouse concern, especially for Islamic tourists, even as number of Religious tourists has risen dramatically over the past decades. Shariah enforcement is one of the key aspects which affect the option of accommodation for Muslim consumers during their journeys of vacations. This research was therefore designed to analyze the study to introduce the concept of halal to Muslim tourists visiting Malaysia. From now on the basis of past literature a philosophical structure has been developed. The anticipated data were collected using a self-administered questionnaire among Muslim travelers in particular in Kuala Lumpur, Malaysia. The halal hotel including halal food elements, accompanied by the religious sensibility of Halal, have had significant consequences for the purpose of Muslim customers to buy Shariah-compliant accommodation. In addition, the intention to buy has a profound impact on shariah-compliant hotels' buying behaviour. For both destination advertisers and hoteliers, the findings from these studies are of immense significance for the creation of successful tactics in order to satisfy Muslim customers' needs. The research will at the same time encourage further experiments in Islamic tourism by future researchers especially in hotels that value Shariah.

A Study on Consumer Attitude towards Shariah-Compliant Hotel: Assessing on Halal Image and Religiosity

This study aims to examine the relationship between halal image and religiosity on the attitude of consumers towards purchasing Shariah-compliant hotel services in Klang Valley. Data collected using the survey method and 420 usable questionnaires were received from the respondents. A regression analysis was conducted to test the hypotheses. The results of the study showed that the proposed halal image, religiosity, and consumer attitudes variables have a significant effect on customer purchase intention towards the Shariah-compliant hotel. The result also shows that there is a significant relationship between attitude and customer purchase intention towards Shariah-compliant hotels. The result of this study would be able to assist the hotel managers in decision making, particularly in selecting the right image for Shariah-compliant hotels.

The Concept of Shariah Compliant Hotel Business in Malaysia

The Concept of Shariah Compliant Hotel Business in Malaysia

INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY IN SHARIAH-COMPLIANT HOTEL

This study set out to determine whether hotel guest perceptions in five aspects of experiential marketing: sense, feel, think, act, and relate and their effects on customer loyalty in Sharia-compliant hotels. Quantitative research methods were used in this study, questionnaire assessments of experiential marketing and loyalty were collected from 100 respondents who stayed at Sharia-compliant hotels in the city of Jakarta, Indonesia. The findings show that experiential marketing was statistically significant (R2 = 0.677) as a predictor variable of customer loyalty in Sharia-compliant hotels.Keywords: Shariah-compliant hotel, Experiential marketing, Customer loyalty, Islamic Hospitality.