Impact of the Halal Tourism Industry in Malaysia during the Covid-19 Pandemic

Abstract

This study aimed to identify the impact of the halal tourism industry in Malaysia during the COVID-19 pandemic. In this context, the research methodology used is a qualitative design through library research by obtaining data from previous studies, journals, articles, and newspapers, as secondary sources which are analyzed through content analysis. The findings of this study show that the halal tourism industry is affected by the COVID-19 pandemic when the MCO is implemented to curb the spread of COVID-19, including those involving tourism for Hajj and Umrah. During the pandemic period, innovative strategies are a must for adapting to the challenges and obstacles arising, which are critical and should be overcome as soon as possible. We can look for example from other countries’ strategies to attract the tourists by converting normal tour into virtual tour methods, for example, used in some tourist attractions, such as animal sanctuaries and zoos. Despite the aims to improve the tourism industry, it also helps maintain the need for the ecosystem in the sectors. The development of pandemic contingency or natural disaster planning assists the industry in preparing for the worst-case scenario and sustaining and surviving during a difficult period. The practical implications are that the findings will help planners, policymakers, and industry in the halal tourism sector to develop an initial preparation package to face the uncertainty of global and local disasters and calamities by using modern technology to ensure that the halal tourism sector has an alternative if tourism cannot be done physically. The originality of this study offers a clear of empirical evidence from an analysis of the impact of the COVID-19 pandemic on the halal tourism sector in Malaysia with detailed data from current studies and industry parties involved. The study will provide an influential contribution to the players in the halal tourism industry to improve the package of more flexible equipment to face critical times. Keywords: COVID-19, tourism industry, shariah-compliant hotel. DOI: https://doi.org/10.55463/hkjss.issn.1021-3619.60.76