Abstract
This study aims to describe and analyze comprehensively and in detail the factors that are considered by customers in choosing hotels that comply with sharia principles in Malang City. This type of research is quantitative research. The data collection method used by researchers is the survey method. Respondents in this study were 171 sharia hotel consumers in Malang City. The data collected by questionnaire. The statistical test used Exploratory Factor Analysis (EFA). The results showed that there are 9 factors considered by customers in choosing a hotel that is in accordance with sharia principles in the city of Malang, namely Sharia Compliant Concept, Information, Sharia Service, Customer Acceptance, Reference, Needs, Experience Anda Art
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