Influencing Factors of Visiting Shariah-Compliant Hotels in Malaysia: A Study on Tourists Behavioural Intention

Abstract

The Shariah Compliant Hotel (SCH) idea has become an obviouse concern, especially for Islamic tourists, even as number of Religious tourists has risen dramatically over the past decades. Shariah enforcement is one of the key aspects which affect the option of accommodation for Muslim consumers during their journeys of vacations. This research was therefore designed to analyze the study to introduce the concept of halal to Muslim tourists visiting Malaysia. From now on the basis of past literature a philosophical structure has been developed. The anticipated data were collected using a self-administered questionnaire among Muslim travelers in particular in Kuala Lumpur, Malaysia. The halal hotel including halal food elements, accompanied by the religious sensibility of Halal, have had significant consequences for the purpose of Muslim customers to buy Shariah-compliant accommodation. In addition, the intention to buy has a profound impact on shariah-compliant hotels' buying behaviour. For both destination advertisers and hoteliers, the findings from these studies are of immense significance for the creation of successful tactics in order to satisfy Muslim customers' needs. The research will at the same time encourage further experiments in Islamic tourism by future researchers especially in hotels that value Shariah.