Sustainable Tourism Management Through a Campaign to Reduce Plastic Waste at the Bokori Island Tourist Destination in Southeast Sulawesi Tourism, as a rapidly growing economic sector, significantly contributes to national income. However, it also causes negative environmental impacts, particularly the increase in plastic waste at tourist destinations. Plastic waste not only damages the natural beauty but also threatens flora, fauna, and humans. The Community Service Program (PKM) by the Faculty of Social and Economic Sciences at the University of Sembilanbelas November Kolaka, in collaboration with PT. Palem Edukasi Nusantara, aims to address this issue by promoting plastic waste reduction at Pulau Bokori, Southeast Sulawesi. The program includes literature review, field observation, and awareness campaigns targeting both managers and visitors of the tourist site. Using a campaign approach through several stages—preparation, implementation, and evaluation—the main goal is to raise public and tourist awareness about the dangers of plastic waste. Despite positive feedback, resource limitations pose challenges, requiring further efforts and collaboration to achieve sustainable tourism and a cleaner environment on Pulau Bokori.
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