App Service Research Articles

A difference-in-differences analysis of the impact of government financial subsidies on mobile app usage: a natural experiment during COVID-19

ABSTRACT This study examines the impact of financial subsidies provided by the Korean government to help people during economic crises or natural disasters such as the COVID-19 pandemic. To this end, we conduct a natural experiment by selecting two adjacent South Korean metropolitan regions, wherein only one received a local government subsidy. Additionally, we utilize Nielson panel data to track residents’ usage of two mobile app categories in these regions. To uncover the causal effect of the financial subsidy on mobile app usage, we develop a difference-in-differences (DiD) model, revealing that the subsidy increased mobile app usage for food delivery and medical service apps, and this increase was relatively steady for medical service apps. Furthermore, in response to the subsidy, low-income individuals used food delivery apps more than mid- and high-income individuals, while those with high incomes utilized medical service apps more than those with low incomes. This study presents important managerial implications for policymakers to alleviate the economic damage caused by natural disasters such as future recurrent pandemics.

Factors Shapping the Shapping the Adoption of Mobile Marketing in Rural Areas of Tanzania The Case of South Region in Unguja

The explosive use of mobile phones facilitates the introduction of different mobile app services which become an essential part of daily life. This forces the business vendors to place individually targeted marketing messages through mobile phones to ensure easy access to the service since the mobile phone is in the hands of owner all the day long. Most of the studies in mobile marketing adoption focused on urban and university consumers. This study aims to investigate the perception of consumers in rural areas on their intention to adopt mobile phone applications such as mobile marketing. The TAM model extended with the UTAUT2 model to achieve the study objective. a cross-sectional survey conducted to collect data through self-administered questionnaires to 500 villages owning mobile phones, through a stratified sampling design in the South district of Unguja. SEM technique was employed to analyze the collected data. The analysis was aided by SPSS version 25. The results showed that perceived usefulness, perceived ease of use, and facilitating conditions were the significant determinants of behavioral intention to adopt mobile marketing to consumers of rural areas. Furthermore, the attitude partially mediates the relationship between consumers’ perception and behavioral intention. The finding of this study is vital to business entities in the extension of mobile marketing coverage together with rural consumers to improve the way of life in the current mobile phone era. The Implications and limitations of the research were discussed.

Enhancing tourist loyalty through location-based service apps: Exploring the roles of digital literacy, perceived ease of use, perceived autonomy, virtual-content congruency, and tourist engagement.

Advanced mobile functions and empowered smartphones have provided tourists with various location-based service apps that reshaped the business model of the tourism sector. Despite their importance to tourists, l-apps still have limitations, such as ignorance of tourist preferences and the mismatch between app introduction and tourist experience, therefore affecting tourist loyalty to destinations. Understanding tourist-oriented factors thus becomes critical for l-app designers and service providers. This study integrates the technology-acceptance model (TAM) into a unique context to examine the roles of digital literacy, perceived ease of use, perceived autonomy, virtual-content congruence, and tourist engagement on tourist loyalty. Our empirical test of a structural equation model based on a randomly recruited 319 customers found that tourists' digital literacy influences their engagement and perceived ease of use, which mediates the relationship between digital literacy and engagement; tourists' perceived autonomy influences their engagement. Moreover, we found the moderating role of information-experience congruency between digital literacy, perceived ease of use, and perceived autonomy and tourist engagement, thus contributing to the boundary conditions of the TAM model. Finally, tourist engagement contributes to tourist loyalty. The study contributes to the integration of the technology acceptance model with a tourist orientation. The findings also offer meaningful, practical implications and recommendations on l-app design to stakeholders of tourist destinations.

Cross Platform Application for Food Delivery Services

In the ever-developing field of food delivery services, the " Cross-Platform Application for Food Delivery Services " prototype project brings great solutions to close this gap. The project aims to create a comprehensive and user-friendly platform that perfectly meets the needs and demands of today's customers. With the proliferation of smartphones and the transition to online services and applications, food delivery has become an important part of almost everyone's life, that is, their daily life. However, existing applications often fall short of providing a real and personalized experience, leaving users with varying needs and priorities. The current problem is that existing food delivery applications have limitations or some shortcomings; This is because these apps lack important features like loyalty services, diet filtering for special meals, personalized recommendations and pre-orders or bulk orders. Users are faced with a fragmented experience that does not meet their personal preferences, nutritional needs and other needs. Our prototype aims to define the food app service concept by offering a cross-platform application with missing features. Loyalty services encourage user retention, purchases and reward user loyalty, custom filters help with dietary restrictions, personalized recommendations enhance user experience knowledge, and pre-ordering or multi-ordering streamlines or clarifies restaurant operations and services. The solution is designed to create a comprehensive, user-oriented and technological platform that defines the new online food business model for convenience and people's satisfaction of use. The " Cross-Platform Application for Food Delivery Services " model not only solves the current problems of food delivery services, but also leads to forward-looking innovation in this field. It promises seamless, personalized and visual delivery of perfect food. This project represents a significant step towards improving the user experience and opens the door to further growth in food service. Keywords— cross platform, prototype, food delivery, services.

Towards Achieving Mental Health Equity for the Underserved Population: Evaluating the Potential of Mobile Apps

The underserved population—i.e., individuals who identify themselves as non-female, non-heterosexual, or non-White—have long faced inequities when accessing traditional clinic-based mental health services. Individuals from the underserved population tend to use and benefit from these services less than their better-served counterparts (i.e., those who identify themselves as female, heterosexual, and White). This study investigates whether similar inequities exist within the context of mobile apps specifically designed to provide self-support and peer-support. To this end, we conduct an empirical analysis using longitudinal user-level data collected from a mental health mobile app (MHMA). Our results indicate that: (i) in contrast to the traditional clinic-based mental health services, in a MHMA setting, users from the underserved population engage with the app services and derive similar benefits as much as their better-served counterparts; and (ii) there is a positive relationship between app usage frequency and the mental condition of app users. Our post-hoc analysis uncovers that the MHMA promotes equitable usage and benefit for users: (i) from the underserved population via self-management functions that enable self-support; and (ii) from the better-served population via online community functions that facilitate peer-support. These findings suggest that MHMAs have the potential to achieve equity through both user engagement and the benefits derived from such engagement. We conclude by discussing the implications for mobile app firms, policymakers, and organizations in their efforts to achieve mental health equity for the underserved population.

Research on the Interface Design of Smart Tourism APP for the Elderly Based on KANO-QFD

Abstract This paper analyzes the integration process of the Kano model and the QFD model, combines the advantages of the two, and proposes a method of obtaining the importance of user requirements based on the integration method of the QFD and Kano model. Organize older people’s smart tourism needs and use the Kano model analysis method to categorize each demand attribute. Obtain the self-scoring importance degree of the elderly demand, calculate the satisfaction index of the elderly demand, and get the comprehensive ranking of the importance degree centered on the elderly demand according to the SII, DDI, T i, and K values of the demand elements. Clarify the elements of smart tourism APP interface design services, establish the relationship matrix between the needs of older people and the service index, and build the service quality house of smart tourism APP interface design for the elderly. Use the smart tourism APP functional interface planning strategy to present the functional design of the APP interface. It can be found that those with higher importance ratings are mainly basic functional requirements, attraction guides, and personalization center, of which the four importance indexes of U6 personalization center are U61=4.72, U62=4.75, U63=4.16, and U64=4.23. The calculation results of the quality house show that the importance of the service elements of the interface design of the APP for senior citizens’ smart tourism is ranked as APP content professionalism, service attitude, recommendation rationality, and service quality. Degree > service attitude > recommendation rationality > after-sale reliability.

Customers' emotional impact on star rating and thumbs-up behavior towards food delivery service Apps

Customers' emotional impact on star rating and thumbs-up behavior towards food delivery service Apps

From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory

From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory

배달 앱 서비스의 지각된 가치가 만족도 및 지속적 이용의도에 미치는 영향

This study examined the impact of the perceived value of delivery app services on satisfaction and the effect of satisfaction on delivery apps on continuous use intention. In addition, we investigated the mediating role of perceived control between delivery app satisfaction and continuous use intention. This study conducted a survey on adult men and women who had experienced eating out delivery apps from May 8, 2023 to May 20, 2023, focusing on Seoul, Suwon, Daejeon, and Gwangju. We used 243 copies of valid data for empirical analysis. The analysis results of this study are as follows. First, among the perceived values of delivery app services, emotional value, functional value for food, and situational value had a significant effect on satisfaction. Second, satisfaction of delivery apps had a significant effect on continuous use intention. Third, perceived control had play a mediating role between satisfaction and continue use intention. Through the results of this study, we tried to provide basic data for establishing marketing strategies through perceived value that consumers can satisfy to companies that provide delivery app services.

모바일 앱 업데이트에 따른 사용자 반응에 관한 연구

With the rapid adoption of smart devices inrecent times, the mobile internet-based app market has witnessed significantgrowth across various sectors such as securities, education, and manufacturing.Generally, providers of mobile app services strive to address users' new demandsand challenges by updating their software. Analyzing user responses to updatesis crucial for successful maintenance. In this study, we propose a method toanalyze user reactions using topic modeling techniques applied to user reviews.To achieve this, from the Mobile Trading Systems (MTS) available on the Google Play Store, we selected “Kiwoom Securities Hero Moon S” due to itshighest number of reviews to gather review data. We employed the Latent Dirichlet Allocation (LDA) topic modeling technique to extract topics from thereviews and analyzed the trend of topic changes before and after app updates.The analysis revealed that the topic of connection errors, which dominated post-update reviews, showed a gradually stabilizing trend. However, the user authentication topic indicated an increase in diverse complaints after the app update, highlighting the need to actively address these issues. Additionally,in the case of MTS, the screen layout is very crucial to users, and numerous complaints arose when users' configured screens were reset. Therefore, it is evident that maintaining a consistent user interface is essential for usersatisfaction.

Gamification in financial service apps to enhance customer experience and engagement

AbstractThe purpose of this research is twofold: (1) to examine the impact of gamification on user experiences, customer engagement, and purchase intentions in the financial industry and (2) to examine how immediate rewards vs. delayed rewards prompt different consumer behaviors in Pakistan's mobile banking (m‐banking) industry. The data for study 1 was collected from 340 m‐banking customers using a structured, survey‐based questionnaire, while study 2 collected data from 161 customers using an experimental‐based study. The structural equation modeling results show that gamification elements are positively related to user experiences and customer engagement, and customer engagement mediates the relationship between gamification and purchase intentions. Moreover, the results of the experimental‐based study show that immediate rewards more strongly influence user experiences, customer engagement, and purchase intentions. For theoretical implications, this study extends the scant literature on gamification in the m‐banking industry. For managerial implications, this research highlights the essential elements of gamification to increase customer engagement and purchase intentions in the m‐banking sector.

A Study on the Behavior Intentional for Healthcare Consumers in Mobile Registration System

In seeking medical care, registration is a necessary procedure, and many hospitals provide a mobile app service for appointment scheduling. Encouraging the patients or people to utilize this app can reduce patient waiting times for appointments, enhance hospital service quality, and decrease hospital labor costs. This study primarily aims to explore the influencing factors of user acceptance of hospital mobile registration system. Objective: The aim of this study is to investigate the relationships among the behavior intention to use, perceived usefulness, perceived ease of use, information quality, system quality, and service quality of mobile registration system within a population who have previously utilized such apps in healthcare settings. Methods: This study employs meta-analysis combined with structural equation modeling using Python software to explore the relationships and model validation between the behavior intention to use, perceived usefulness, perceived ease of use, information quality, system quality, and service quality of mobile registration system among healthcare-seeking individuals. The study focuses on a total of 4 dissertations obtained from the Taiwan Electronic Theses and Dissertations System. Results: The study findings suggest that the primary reasons patients seek appointments through the hospital’s mobile registration system include perceived usefulness (Path Coefficients=1.154, p-value<0.001) and perceived ease of use (Path Coefficients=0.217, p-value=0.037). Perceived usefulness is influenced by perceived ease of use (Path Coefficients=0.792, p-value<0.001) and information quality (Path Coefficients=0.161, p-value=0.035), whereas perceived ease of use is influenced by system quality (Path Coefficients=0.602, p-value<0.001).

Digital Transformation for Traditional Automakers: Comparative of General Motors and Volkswagen

This paper analyses the impact of various political, resource, economic, social, technological, competitive, organizational, and market aspects on the digital transformation of traditional automotive manufacturing companies. It also examines the marketing strategies General Motors (GM) and Volkswagen used in their digital transformation. GM has increased its online presence and customer satisfaction through social media, mobile applications, email marketing, search engine marketing, and after-sales service while enhancing brand awareness and loyalty. Volkswagen has increased brand awareness and customer loyalty by building an electric vehicle charging infrastructure, marketing on social media platforms, and mobile app services. These digital marketing strategies have positively influenced traditional automotive manufacturers' digital transformation.

Design and Application of Exclusive Service App for Rural Elderly

With the further advancement of rural development and the rapid development of mobile Internet, rural service apps have gradually become an important means of promoting rural economic development and improving farmers’ production and living standards. At present, a number of service-type apps with wide applications in the field of rural services have emerged, such as “Planting Master”, “Farming Network”, “Rural Taobao”, etc. However, these apps do not pay special attention to special groups, but only target the majority of young people and office workers. However, these apps do not pay special attention to special groups, but only target the majority of young people and office workers. In order to fill this gap, we have designed a software called Nong’e Tong, which is specially designed for the elderly and other special groups. The software has a simple and beautiful interface, and is easy to use. It not only provides a lot of special functions, but also can link the elderly’s cell phone with their children’s cell phones to check the health and safety of the elderly at any time. Compared to other software, the application has special features for seniors to ensure that they can use the application easily and quickly.

CHARACTERICTION OF ON-DEMAND SERVICES

The purpose of on-demand services is to allow customers to instantly request and receive service as needed, anywhere, anytime. It is fundamentally different from regular services. Novadays people are busier than ever and therefore prefer on-demand services for their daily activities and tasks. In addition, they expect an extremely fast response to their service requests and delivery of products/services. For this reason, on-demand service apps have gained increasing appeal among people since the last decade. The aim of the study is to describe the most characteristic features of on-demand services. Research tasks: (1) provide a general description of on-demand services; (2) describe the on-demand service business model; (3) provide on-demand service application characteristics.

The Impact of the COVID-19 Pandemic on the Use of the Menor Preço Brasil Application

The Menor Preço Brasil application, based on a version developed in the state of Rio Grande do Sul, was launched in 2019 with the aim of expanding digital services to citizens. This application provides information on the nearest establishments and their product prices based on issued invoices. With the advent of the COVID-19 pandemic, this application adapted its service to facilitate access to prevention products. We are not aware of any other similar government application that uses individual invoice data to support citizens in finding products closer to them at better prices. This study aims to verify the impact of the COVID-19 pandemic on the use of the Menor Preço Brasil app service. To this end, it investigates both the correlation between confirmed cases of COVID-19 in Brazil and the changes in the application’s functionalities with the variation in citizens’ queries to the application. It is a quantitative approach. For this purpose, Bai and Perron’s method of identifying multiple structural breaks and regression models are employed. The results indicate five structural breaks in the number of queries to the application, and that a 1% increase in COVID-19 cases led to a 0.2% increase in queries. These results confirm that user behavior related to the Menor Preço Brasil application was influenced not only by changes in the number of confirmed COVID-19 cases but also by those in the app’s features and inflation rates. The literature also tends to consider the relevance of the relative effects of risk aversion on behavior, especially in the relationship with the tax authorities. This study reinforces the position of the initial relevance of risk aversion and when trust gradually strengthening the aversion to losses diminishes. The public sector has progressively increased the availability of digital services over time, and the results of this study underscore their significance in coping with extreme situations, such as pandemics, natural disasters, and other challenges to accessing goods and services.

Home virtuality and the platformized life of Chinese international students in the United Kingdom

AbstractThis article examines a nascent phenomenon in which a cluster of digital platforms mimicking popular Chinese apps has popped up in various cities in the United Kingdom (UK). They have been eagerly adopted by a strong clientele composed mainly of Chinese international students and young working migrants from China. Drawing on data we gathered from the British city of Manchester, one of the most popular destinations for Chinese international students, we propose the concept of home virtuality to illustrate how Chinese student migrants’ frequent surfing of these Chinese‐style digital platforms has created a ‘virtual home’ that is quite reminiscent of the platformized lifestyle in China, and that thus offers them a sense of connection to home. We argue that this ‘home virtuality’ does not only imply a virtual connection but is also a home environment materialized through the familiar app services of the new Chinese platform businesses in the UK.

Superapps as Enterprise-wide Applications & Services in E-governance: Cases for UAE

Title: The title of this paper is superapps Enterprise-wide applications & services in e-governance organizations. The research project will highlight the popularity of the super app and its importance in recent times. Purpose: The purpose of this is to understand the effectiveness of super app in the government sector and the ways it is utilised by the users. It also states the ways by which super app within the government firms can usefully accomplish a wider range of services. As a result of the implementation of super apps, government firms can present their services to a huge section of their target people. Therefore, the satisfaction rate of the customers of the services or the products enhances to a considerable rate. Problem: Along with benefits, super app also comprises of wide range of issues as it needs high-ended WIFI network services. However, such types of services are not available all times in the day and this creates an issue within the users. Moreover, the sites are sometimes hanged due to high user’s accessibility and this also creates a problem within the mind-set of the customers using the application. H0: Hypothesis: the use of super apps effectively contributes to e governance by accomplishing wider range of services and reach wider range of customers. H1: Super app services availability depends on serval factors which affects it such as WIFI availability and customer mindset Approach: Despite of the negative aspects, the super applications are widely accepted by the users and are also utilised effectively. This is because the users can reach wide range of activities with the super app. Therefore, the trust and reliability of the customers over these application increases day by day in the recent era. Analysis: It can be mentioned that super apps are extremely useful for the customers in achieving their services in a very short period of time.

Mobile Touchpoint and Customer Effort: Leading energy firm in Malaysia

This study aims to investigate if the mobile touchpoint and customer effort were significantly different by customer types of the leading energy provider in Malaysia. The study is essential because past literature revealed a limited study on mobile touchpoint in the energy sector. 1156 respondents were captured in this study using a stratified sampling technique. The findings showed significant differences between three mobile app’s variables and no differences with customer effort is recorded. Managers of energy firms may use the findings to strategize the mobile app services because it leads to better customer experience and facilitates customer satisfaction and loyalty.

Factor Analysis of Sharia Mobile Banking Using the Utaut2 Model in Millenial Generations

The rapid development of technology has had an impact on a variety of fields, one of which is banking. All banks compete in making services digitally. Shariah Bank provides mobile banking app services for use by millennial-dominated customers. The aim of this research is to identify the factors that influence millennials use of mobile sharia banking using the UTAUT2 model. This research is quantitative research, where the research instrument is a questionnaire with a Google Form to obtain primary data from respondents. The population in this study is the millennials in the Jabodetabek region; the number of samples used was as high as 200 respondents. The sampling method is non-probability sampling with purposive sampling. The analytical method used is PLS-SEM. The results of this study show that performance expectancy, social influence, facilitating condition, price value, and habit influence behavioral intention. Use behavior is influenced by facilitating conditions, habits, and behavioral intentions. The conclusion of this study is that it proved that the construction of UTAUT2, consisting of performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, habit, and price value, has important roles in determining the intentions and attitudes of mobile banking use.