Abstract
This study examined the impact of the perceived value of delivery app services on satisfaction and the effect of satisfaction on delivery apps on continuous use intention. In addition, we investigated the mediating role of perceived control between delivery app satisfaction and continuous use intention. This study conducted a survey on adult men and women who had experienced eating out delivery apps from May 8, 2023 to May 20, 2023, focusing on Seoul, Suwon, Daejeon, and Gwangju. We used 243 copies of valid data for empirical analysis. The analysis results of this study are as follows. First, among the perceived values of delivery app services, emotional value, functional value for food, and situational value had a significant effect on satisfaction. Second, satisfaction of delivery apps had a significant effect on continuous use intention. Third, perceived control had play a mediating role between satisfaction and continue use intention. Through the results of this study, we tried to provide basic data for establishing marketing strategies through perceived value that consumers can satisfy to companies that provide delivery app services.
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