Abstract
The purpose of on-demand services is to allow customers to instantly request and receive service as needed, anywhere, anytime. It is fundamentally different from regular services. Novadays people are busier than ever and therefore prefer on-demand services for their daily activities and tasks. In addition, they expect an extremely fast response to their service requests and delivery of products/services. For this reason, on-demand service apps have gained increasing appeal among people since the last decade. The aim of the study is to describe the most characteristic features of on-demand services. Research tasks: (1) provide a general description of on-demand services; (2) describe the on-demand service business model; (3) provide on-demand service application characteristics.
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