Semiotic Approach Research Articles

CREATING VISUAL IDENTITY IN FILM FESTIVAL DESIGNS

Throughout history, people have come together to organize various celebrations and festivals. Festivals are events that carry a universal significance, fostering a sense of unity and shared emotions. In particular, film festivals, whose importance has grown significantly in recent times, serve as a reflection of cultural values, societal lifestyles, emotions, and ideas. These events, characterized by rich content and diversity, and with artistic expression at the forefront, highlight the significance of the work done in the field. In this context, a strong and effective visual identity is essential in the creation of the festival’s identity. Cultural codes, symbols, visuals, color, typography, form, and shape play a critical role in constructing the festival’s character. This study, employing qualitative research methods, examines the corporate identity designs of the 74th Berlin International Film Festival and the 43rd Istanbul Film Festival, emphasizing the importance of creating a visual identity for film festivals. These analyses are conducted through a semiotic approach. A literature review was also conducted, and the selected film festival designs were descriptively analyzed in terms of design elements such as color, typography, visual impact, coherence, and form-content harmony. The aim of this study is to identify the descriptive challenges faced in the visual identity creation process and propose solutions to address these issues. Given the limited number of academic studies in the field, this research is expected to contribute to the existing literature.

Conceptualisation of culture and research methods in studies of language teaching materials: a systematic review

ABSTRACT The critical role of language teaching materials in developing intercultural citizenship has led to increased research on cultural representations within them. It has become necessary to critically review how culture has been conceptualised and the ways in which cultural representations have been methodologically approached in this growing body of research. Applying a qualitative synthesis approach, this systematic review synthesises and critiques current studies on cultural representations in language teaching materials published since 2013, focusing on how culture was conceptualised in these studies and how cultural representations were examined methodologically. Analysis of the reviewed studies reveals that existing research conceptualises culture as a multifaceted construct encompassing quantifiable objects, socially-constructed meaning, and dynamic meaning-making processes. These conceptualizations necessitate the use of diverse methods to explore cultural representations in language teaching materials. The analysis further identifies that quantitative content analysis was the method most commonly used in the reviewed literature, followed by methods associated with critical perspectives and social semiotics approaches. These findings have important implications for future research and practice relating to cultural representations in language teaching materials.

Using Websites to Become Global Players in International Education: Insights from a Chinese University

Despite the emerging scholarship on efforts of (semi)peripheral countries to take up internationalization of higher education (HE), little attention has been paid to how these universities market international education to prospective students on their websites. These websites are a multimodal space marketing internationalization that has been rarely investigated from a diachronic perspective. This study focuses on a Chinese university and uses a multimodal semiotic approach to unpack (dis)similarities of its present website from its other earlier websites to uncover how internationalization of HE has been integrated from a comparative point of view. The research also investigates how internationalization discourses, ideologies and practices are mobilized and disseminated through website design. It reveals that the university under scrutiny has kept utilizing the same salient modes in its layout, video, text, and image to communicate to potential students. The (dis)similarities were supported by an increase in branding and marketing, which shapes internationalization of HE in China and beyond. This paper ends by discussing the practical implications for countries seeking to claim greater competitiveness in international HE.

Transitory Imaginaries in Central and Eastern Europe: Reconsidering Constitutional Tradition and Constitutional Transition from Symbolic-Imaginary Perspective

Abstract This paper explores the transitory imaginaries in the semi-permanent constitutional polytransition in the Central and Eastern European region. It is centered on the novel concept of transitory imaginaries. This concept serves as a tool for combined socio-legal, comparative, and semiotic approach to constitutional transitions. The paper demonstrates the deep conceptual and pragmatic links between constitutional transitology, memory politics, and identity politics. It exposes the role of the forms of symbolic-imaginary constitutionalism for shaping and understanding of constitutional transitions and polytransitions. The paper shows the importance of constitutional imagination for collective symbolic-imaginary sublimation of constitutional transition and the bridging role of constitutional imaginaries that are stretched between the constitutional past, the constitutional present, and the constitutional future. In that regard, the paper explores the different ways for imagining the constitutional past and constitutional future and offers an outline of the main imaginaries in serving that purpose. More precisely, the paper analyses nationalist transitory imaginaries, universalist transitory imaginaries, and prospective transitional imaginaries.

Visual Aesthetics Semiotics Roland Barthes Photography Journalistic Works Phenomenal World

Documentary photography as a medium of conveying information and documentation can document reality and tell important stories with integrity and honesty. Where journalistic photography will continue to be a powerful tool in reporting the truth and influencing social change, giving us a window into a wider and more diverse world. This research visually analyzes the phenomenal works of world photography from the aesthetic side with Roland Barthes' semiotic approach. It tells that aesthetically the photograph is an embodiment of visual beauty immortalized by the photographer not only by chance in capturing a moment that once existed. This research is conducted qualitatively descriptively according to Bogdan and Guba and proves that the science of photography does not only rely on luck but needs to understand how to photograph, the concept of visual framing in one frame that can be accepted by the general public as a conveyance of messages, information, and impressions from a photograph itself based on photographic theories.

관광 기호 체계와 의미 생성 : 소쉬르의 구조언어학에 기반한 개념적 접근

This study explores the objective structures and mechanisms that generate meaning in tourism through a semiotic approach. It conceptualizes tourism as a non-linguistic sign system and reconfigures the tourism framework accordingly. Drawing on Saussure’s structural linguistics, the research examines the structures that underpin meaning creation in the tourism sign system. First, Ferdinand de Saussure’s views on language and epistemology are reviewed, along key concepts such as langue and parole, signifier and signified, syntagmatic and paradigmatic relations, and synchrony and diachrony. The study differentiates between signifier and signified in tourism signs, emphasizing that the ‘langue of tourism’ is not an independent 'substance' with inherent “content” but rather a “form” and “social fact” collectively constructed in the minds of potential tourists’ mind. Meaning in tourism emerges through syntagmatic and paradigmatic relations, demonstrating how meaning is produced in the tourism sign system. Through this process, the objective structures and mechanisms of meaning creation in the tourism sign system are revealed. This study complements prior semiotic research by providing a framework for understanding the objective foundations that enable subjective tourist experiences. Finally, the implications and limitations of this study are discussed.

Analisis semiotika pidato kenegaraan terakhir Presiden Joko Widodo pada sidang tahunan MPR 2024

This research aims to examine the semiotic analysis of President Jokowi's final state speech at the 2024 MPR annual session through Charles Sanders Pierce's semiotic approach which involves the analysis of representamen (signs), objects (sign references), and interpretants (use of signs). This research using descriptive qualitative methods to understand the meaning and content contained in the speech. The results of the study show that "Semiotic analysis of President Jokowi's final state speech at the 2024 MPR annual session" effectively conveys emotional messages about apologies, conveying achievements, and leadership hopes. in the future. This speech teaches that whatever we do there must be something good and not good. As humans we need to be humble and apologize for what we have done so far

The Commodification of Religious Values in Indonesian Hijab Shampoo Advertisements

Beauty has become a precious commodity that the cosmetics business has captured by presenting the best image possible, particularly through advertising. The huge increase in the number of hijab wearers (hijabers) in Indonesia over the last few decades is one phenomenon to which the business has responded. This raises the topic of how religion is depicted in commercials for hijab shampoo products. These commercials are deconstructed to locate meaning, which leads to commodification practices using a semiotic approach, particularly Roland Barthes' examination of myth. The examination is then carried out from a sociological standpoint, using Karl Marx's idea of commodification. This qualitative research method uses content analysis on ten different hijab shampoo advertising from three different international manufacturers. The findings suggest that the advertisements are more than merely conveying the word that the product is useful for hair maintenance. There are also messages to wear the hijab regularly, that the hijab does not limit women's activities, and that hair health has ramifications for psychological disorders. The image depicted is a type of commodification in which the hijab is paired with cosmopolitanism, and the sacred significance of the headscarf itself is diminished.

Pesan Moral dalam Film Ben dan Jody 2022

Mass communication is the delivery of messages to many people through mass media, including films, which plays an important role in conveying social, moral, and cultural messages. The 2022 film ''Ben and Jody'' by Angga Dwimas Sasongko is the object of this research to reveal the moral message conveyed. Using Ferdinand de Saussure's semiotic theory, the study identified signs in seven film scenes to identify the moral values contained. The moral message in this film includes honesty, responsibility, and courage, which are conveyed through the story and characters. By combining a semiotics approach and moral message theory, this study shows how the film ''Ben and Jody'' is effective in conveying complex moral messages to its audience.

Charles Sanders Peirce's Semiotic Approach in Analyzing the Architecture of the Baiturrahman Grand Mosque Banda Aceh

The concept of semiotic architecture is widely used in historical and contemporary buildings such as large-volume buildings, one of which is a mosque. The Baiturrahman Grand Mosque in Banda Aceh is one of the icons of Islamic architecture in Indonesia that can be studied using the concept of Charles Sanders Peirce semiotics. The Baiturrahman Grand Mosque represents religious symbols, culture, and the struggle of the Acehnese people in addition to being a site of worship for Muslims. The application of Peirce's semiotic approach in analyzing the architecture of the Baiturrahman Grand Mosque paves the way for a more comprehensive understanding of the relationship between icons, indices and symbols in the context of Islamic architecture. This analysis not only enriches our appreciation of the aesthetic beauty and cultural values contained in mosque architecture, but also provides greater insight into the role of architecture in shaping identity and collective memory. The research methodology in this study includes a descriptive qualitative technique and a literature review. The study's findings obtained 7 data which include 4 icon data consisting of domes, umbrellas, mihrabs, and flower carvings. 1 index data in the form of the main tower of the mosque. And 2 symbol data, namely the black color on the mosque dome and the white color in the mosque room.

The Semiotic Meaning in Posters of the Palestinian Genocide

This research aims to analyze the semiotic meaning in posters about the Palestinian genocide on the social media platform Instagram. This study employs a qualitative method with a case study approach to analyze the meanings in the posters about the Palestinian genocide posted on Instagram in 2023, based on Roland Barthes' semiotic theory. This case study investigates contemporary phenomena in a real-life context, specifically regarding the Palestinian genocide. The data used comes from Instagram posters depicting the situation in Palestine through their characteristic symbols. Data collection techniques include screenshots, meaning analysis, and writing meanings according to Barthes' semiotic theory. The research findings show that these posters contain several main themes: criticism of global indifference, symbols of Palestinian identity and struggle, the suffering and resilience of the Palestinian people, hope and peace, criticism of international policies, the role of women and children in the conflict, and calls for action and attention. These posters effectively use powerful and emotional symbols to communicate messages about identity, struggle, suffering, hope, and criticism of the injustices experienced by the Palestinian people, aiming to draw sympathy, awareness, and action from the international community. The conclusion of this study indicates that these posters successfully convey important messages about the situation in Palestine through a semiotic approach.

THE MYTH OF ‘ABŪ LAHAB’ IN Q.S. AL-MASAD [111]: 1

The Qur’anic story of “Abū Lahab” is often misunderstood by some who assume that the story is factual-exclusive. This article is designed to examine how the concept of Abū Lahab is understood in Qur’anic terms, and how it is embodied in today’s context. This research uses a library research method with a descriptive-analytical pattern, through Roland Barthes’ semiotic approach as a theoretical basis. Barthes argues that the language system can be understood through two steps of semiotic reading, the first is what he calls the linguistic system (language-object), and the second is the mythical system (metalanguage). To arrive at the mythical system, it is necessary to extract meaning through the signifier system, which consists of three elements: the signifier element, the signified element, and the sign element in the second layer of the semiotic system. Through Roland Barthes’ semiotic reading, the concept of Abū Lahab that is understood to be exclusively addressed to ‘Abd al-‘Uzzā is a myth. Abū Lahab is not a personal name, but a general and universal title. ‘Abd al-‘Uzzā is only one historical representation of the figure of Abū Lahab. From Barthes’ semiotics, Abū Lahab is more accurately understood as ‘anyone who opposes the truth and is intolerant (radical) towards other groups, not hesitating to carry out offensive resistance to them if it is not in line with their personal or group ideology or political interests’. Thus, in the modern context, anyone can potentially become “Abū Lahab” as the khiṭab of Q.S. Al-Masad if they share these characteristics.

A Semiotic Approach to Translating between Arabic and English

Drawing on Arabic authentic excerpts that feature key semiotic signs in English translation, this paper shows how challenging it is for translators to capture the communicative value of such signs. The discussion shows that signs have two important components: iconic and indexical. In a few cases in which a happy coincidence may exist in the language pair, the translator can relay both components and, optimally, capture the semiotics of the sign. However, in most contexts, he/she needs to search for other translation procedures. These may include formal equivalents that follow source language norms, functional equivalents that embrace target language iconicity, ideational equivalents that only capture the sign’s indexical import, or a combination of two procedures. In any case, the translator should pay utmost attention to the interpretant of the semiotic sign in its relevant context because the same sign may have to be rendered differently.

Name and Power Relation to African-American Identity in Ralph Ellison’s Invisible Man

This study aims to explore the relationship between names and African-American identity in Ralph Ellison's Invisible Man. Through a qualitative descriptive analysis, the study investigates how power relations influence the construction of African-American identity in the novel. This study used semiotic approach by applying Charles Sander Peirce’s semiotic theory in examiningg the use of name, as well as sociological approach by applying Michel Foucault's concept of power relations in analyzing power relation to social identity. The findings reveal that names, while significant, are not the sole determinants of African-American identity. The study discovers that, after the Civil War, many African-American characters in the novel chose names of European origin in an attempt to avoid negative racial stigma and discrimination. Instead, the study finds that identity construction is primarily shaped by social categorization and comparison and that power relations play a crucial role in limiting positive representations of African-American identity. This study sheds new light on the relationship between names, power, and African-American identity in literature and provides insights into the ongoing discourse surrounding these important cultural and social issues.

KAJIAN SEMIOTIKA PIERCE PADA FOLKLOR BATU KUDA

This study aims to obtain and describe the moral value of the oral tradition of Horse Stone folklore based on Pierce's semiotics in classifying objects based on the classification of symbols, icons, and indices. Pierce's use of semiotics is related to the uses possessed by folklore itself. All types of folklore, whether oral folklore, partly oral folklore or non-oral folklore, have uses or functions that are very important for human life. This makes folklore in life can describe the way a person involves himself in the midst of community life. The method used qualitative method with a semiotic approach, because the results of data that have been generated and collected on the Horse Stone folklore will be described in the form of written data. Finally, the results of data processing are used as a proposal for literature teaching materials in high school based on the Independent Curriculum in the form of modules. Learning folklore or folklore has a very important role in efforts to preserve noble values and local cultural wisdom. In education, folklore can be used as a learning medium and can be used as learning material for students. The use of folklore as an educational medium can be utilized in various disciplines, which of course the selection of folklore used must be right with the subject matter to be delivered. The use of folklore as an educational medium also acts as one step in preserving existing local culture. Therefore, getting used to delivering lessons through teaching materials is an effort to preserve folklore as part of culture, both protection, utilization and development of folklore in the future.

Analisis Visual Sosial Toleransi Dalam Film Bumi Itu Bulat

This study aims to describe the visuals of tolerance in Indonesia in the Bumi Itu Bulat movie. The phenomenon of mutual respect, acceptance and mutual understanding in the Bumi Itu Bulat movie is an adhesive for diversity and provides its own message in the social world for society so it is worthy of study. This study uses content analysis methods with a semiotic approach to analyze the tolerance values contained in the Bumi Itu Bulat movie. The results found that there are visuals in the form of active tolerance and passive tolerance. Active tolerance is the ability to take concrete actions to create good social relations by volunteering for violent disasters, as well as preventing the destruction of houses of worship of other religions. Passive tolerance is the ability to accept and respect differences of opinion, views, behavior and habits with the visual of living together peacefully, personal awareness involved in getting along in every social interaction.

A linguist among cineastes: Roman Jakobson on the moving image

ABSTRACT The article presents a critical review of the texts on cinema and the moving image written by Roman Jakobson between 1921 and 1980, gathered under the following headings: sound film; Soviet cinema; semiotic approach; metonymy/metaphor; synchrony/diachrony; film criticism and film comparisons. It is concluded that for Jakobson the cinema, as a semiotic system, establishes a link between linguistics and poetics.

The Semiotics of Place in Saudi Women’s Poetry: Ashjan Hindi as a Model

This research delves into the artistic structures and semiotic connotations of place in the poetry of Ashjan Hindi. In her poetry, place is not merely a tangible geographical patch, but rather it is rich with symbolic meanings and connotations that reflect the poet's philosophical vision of her surroundings. Therefore, it became necessary to explore the semiotic perspectives of place through analysis and interpretation. The research adopted a semiotic approach to investigate the artistic structures of place in Ashjan Hindi's poetry, drawing on the foundational concepts of the metaphorical discourse according to Paul Ricoeur in his book "The Vivid Metaphor," which is rooted in the linguistic theory formulated by Emile Benveniste. The research relies on exploring the semiotics of place in the Collection of Poems, drawing on the procedural concepts of imagination as articulated by the researcher Jilbert Durand in his book "The Anthropological Structures of the Imaginary." It is based on the foundational concepts of this theory, especially the terms of patterns, original models, and symbols, in analyzing the connotations of places in the Collection of Poems.

#BimboTok: a critical discourse analysis of hyper-feminine bimbo identities on TikTok

This study adopts a multimodal approach to critical discourse analysis to unpack the discourses embedded in the performance of hyper-feminine bimbo identities on TikTok. Guided by a social semiotic approach to language, this study analyses a corpus of 16 short-form videos published by self-proclaimed ‘bimbos’ on TikTok, focusing on the lexical and iconographical choices of these texts and how they function contextually to signal broader discourses. This analysis reveals that TikTok influencers frequently reinforce hegemonic norms of gender by incorporating bodily signifiers of patriarchal Eurocentric ideals of femininity and linking signifiers of overconsumption and hyper-femininity in their performance of a bimbo identity. Simultaneously, they contest these hegemonic norms by juxtaposing hyper-feminine images with critiques of patriarchal, Eurocentric, and capitalist structures of inequality. Ultimately, the subversive potential of these representations is ambivalent; there is a marked tension between their stated aims of inclusion and empowerment and the intersection of hyper-femininity with privilege.

Communication: concept, essence, content

The article provides a theoretical analysis of the essence and content of communication, which, being an element of social interaction, ensures the transmission and exchange of information in various spheres of human activity. The analysis of linguistic, socio-psychological, activity, cultural, informational and semiotic approaches carried out in the article made it possible to understand the diversity of ideas about communication, to formulate a more complete idea of its essence and content. It also made it possible to identify inaccuracies and discrepancies in the understanding of the concept of communication, which is important for further development and clarification of the theoretical and applied aspects of this problem, and will also contribute to the development of recommendations on the formation of effective interaction and dialogue, reducing misunderstandings, avoiding conflicts and improving the quality of relations, including and legal. The article analyzes the key components of communication. Special attention is paid to its essence, which consists in creating and maintaining social relationships. It plays an important role in the formation of social consciousness, cultural identity and social integration. Communication ensures the coordination of actions and decision-making, promotes the exchange of knowledge and experience, as well as the formation of public opinion. Emphasis is placed on the fact that, by its very nature, it is a multifaceted and dynamic process, covering various aspects of interaction between people. Such interactions include verbal and non-verbal means of communication, emotional and rational components, and social and cultural contexts. It contributes to the preservation of cultural heritage and adaptation to changes in society. It is substantiated that the main purpose of communication is the transfer and exchange of information, knowledge, emotions and ideas to achieve mutual understanding. It was found that the content of communication includes informational, emotional, motivational and evaluative aspects. Informational content refers to facts, data, and knowledge that are conveyed during communication. The emotional aspect reflects the emotional state of subjects and affects their perception of information. The motivational aspect is related to the intentions and goals that drive communication. The evaluative aspect includes the evaluation of information and the reaction to it, which determines the course of communication and the subsequent behavior of subjects.