The article is dedicated to the study of the complex concept WORD / LANGUAGE / SPEECH and its medial zone in the naпve picture of the world within a framework of a new scientific direction — dual linguistics: scientific and naive interpretation of language in the English lexicography. The complex concept WORD / LANGUAGE / SPEECH, which is verbalized by nominative units extracted from English general lexicographic sources, is considered. The nuclear zone of the naпve picture of the world counts three lexemes (which together contain 42 sememes), among which 161 semes have been filtered by means of seme analysis method. The most common semanteme, present in all nuclear lexemes, is the idea of the bilateral nature of any communicative unit. All of the nuclear zone lexemes in the primary dictionary position contain the seme, which emphasizes the unity of content and form of the phenomena under consideration. The medial zone of the nominative field of the verbalized WORD / LANGUAGE / SPEECH complex concept is many times bigger and more variable in comparison with the nuclear zone. It includes more than 700 lexical units with semantic components language, speech, communication. According to the thematic principle, the collected material was divided into 6 sectors: communication; units of language, speech; discourse, text; phonetical, grammatical and stylistic phenomena; language / dialect / slang, speaker; linguistics. The given sector contains nominative units of the English vocabulary to indicate various types of institutionalized discourse, primarily means of written fixation of human communication in public and private spheres. The evolution of verbal communication between people from ancient times to the present is reflected in a diverse palette of nominations of communicative phenomena of religious, artistic, scientific, legal and business, mass media and even everyday communication.
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