Selling Point Research Articles

Collaborative communities as a selling point? From community-driven to service-purposed coworking spaces

Coworking spaces emerged in the mid-2000s as collaborative workplaces that actively supported teleworkers and self-employed knowledge workers who shared various (work) environments to interlace themselves in supportive networks, tackle isolation, positively influence well-being, and collaboratively participate in knowledge-sharing activities. However, with the swift popularisation of the coworking model by 2020, newly established flexible office spaces have begun to refer to themselves as community-based workplaces even though they lacked the capacity to support their users’ interactions and collaborative work. Therefore, the purpose of the paper is to explore how coworking spaces have transformed from community-based environments to a flexible place of work where establishing a collaborative community is not an organisational priority. The following exploratory research investigates a sample of 13 coworking spaces in Prague, the Czech Republic, and considers their capacity for supporting interactions and collaborative processes between their users. The results uncovered significant differences between coworking spaces, their spatial designs, the presence of mediation mechanisms, and the frequency of interactions between users, and suggest that the handful of sampled coworking environments misuse the notion of community. In that context, the following study indicates that contemporary coworking spaces can revert to community washing to deliberately pursue economic self-interest rather than support decentralised peer-to-peer exchange that would lead to developing a coworking community. * The research was funded by the Czech Science Foundation (GACR), grant number 20-06716S.

Nature, extent, and causes of post-harvest losses at fisher and farmer level: An in-depth study

Post-harvest loss (PHL) in fisheries and aquaculture is critical because of its impact on welfare and economic growth. However, precise estimations of PHL are more challenging in developing countries, mainly due to poor data as well as unorganized landing points and markets. This study estimated PHL at the fisher and farmer level, applying the questionnaire loss assessment method (QLAM) and drawing from random interviews with 2582 fisherfolk, covering 446 markets and 202 inland capture and aquaculture fish species in Bangladesh. The estimated post-harvest loss in quantity and monetary value was 20.83 kg/ton (i.e., 2.08%) and $82.45 per ton in inland capture and 6.84 kg/ton (i.e., 0.68%) and $20.90 per ton in inland aquaculture. Thus, the country is losing about $102 million (25,740 tons) from inland capture at the fisher level and $52 million (17,022 tons) from aquaculture at the farmer level. Market loss was higher than physical loss for both inland capture and aquaculture. River fish and pond fish experienced higher losses as inland capture and aquaculture species respectively. However, estimated post-harvest losses were higher for hilsha (Tenualosa ilisha) and puti (Puntius chola) in inland capture and for rui (Labeo rohita) and mrigel (Cirrhinus cirrhosus) in inland aquaculture. Delayed selling, high temperature, and excess supply were critical causes of physical and market losses for both inland capture and aquaculture. Adoption of modern harvesting technologies and the improvement of storage capacity at landing and selling points are recommended for reducing post-harvest loss of inland capture and aquaculture species.

Exploring the ecotourism service experience framework using the dimensions of motivation, expectation and ecotourism experience

This study explores the ecotourism service experience framework by analysing ecotourists’ motivations and expectations, as well as the dimensions of ecotourism experiences. A total of 51 ecotourists were interviewed in person at ecotourist lodges in Lower Kinabatangan, Malaysia. Interview responses were analysed using thematic analysis, and a multi-data triangulation was carried out to identify key service experience dimensions guided by the co-creation concept. Findings reveal that motivations and expectations of ecotourists are connected to the dimensions of ecotourism experiences. Several findings reveal that key dimensions include ‘wildlife’, ‘nature/environment’ and ‘experiences driven from ecotourism activities’ (such as riverboat cruises and jungle trekking). Based on the interviews, these dimensions can be further interpreted and conceptualised as ‘education’, ‘aesthetic’, ‘escape’ and ‘entertainment’, similar to the four realms of experience in the experience economy model by Pine and Gilmore (1998 , 1999) . Hence, an ecotourism service experience framework, comprising both tangible and intangible elements, is proposed as a sound and practical approach to understanding ecotourism service experiences. This study offers empirical evidence and an innovative approach by identifying the ecotourism service experience dimensions and exploring a relevant framework, which was previously neglected. Ecotourism operators should utilise the four identified service experience dimensions to stage unique ecotourism experiences and enhance destination attractiveness and competitiveness. Experiential marketing can capitalise on these dimensions as innovative selling points and attract ecotourists, thus providing practical value in marketing ecotourism destinations.

“I Assumed It Was a Much Safer Place Than It Really Is”: Nonbinary Educators’ Strategies for Finding School Jobs

People who are nonbinary—one of many kinds of trans identity that do not fit neatly within a man/woman binary—face particular challenges when seeking employment in P–12 schools, which have historically been places where rigid gender norms are strictly enforced. This paper draws on semistructured interviews conducted in 2018 to explore how 16 nonbinary educators navigated the process of finding, securing, and keeping jobs in Canadian and American schools. I found that most participants were concerned about securing a job or potentially losing their job or their safety at work because others might be inhospitable to their gender identity or expression. At the same time, participants had strategies to ensure that they found and kept jobs they were comfortable with, such as investigating a school’s support for queer and trans people, forging positive relationships with administrators and staff, and presenting their gender in particular ways during the hiring process. This study illustrates the limitations of individualistic, tokenizing forms of trans inclusion and reveals the continued prevalence of gender normativity in schools, despite a rapidly shifting gender landscape. While trans inclusion, at least on the surface, may be a selling point for some schools, trans people continue to face barriers when the underlying structures that privilege White, middle-class, cisgender, and heteronormative gender expression remain intact. I argue that, if trans people are to be fully supported in the education workplace, an intersectional and broadly transformative approach to gender justice is necessary.

SOSIALISASI DAN PELATIHAN PEMBUATAN MAKANAN HERBAL SEBAGAI UPAYA PENGEMBANGAN SUMBER DAYA MANUSIA DESA BRUMBUN

Brumbun village is a village located in Wungu sub-district, Madiun district, where the village is located at the eastern end near the slopes of the mountains of Madiun City. The place is still beautiful and is flanked by two streams of water originating from the mountains and has a very open, skilled community, accepts input and likes to work together. making this place rich in potential assets. Its abundant and unspoiled natural wealth makes this village dubbed a tourist village that is visited for family vacations and learning facilities. There are many plants that thrive in the village, including those with herbal nuances. Based on the survey, it was found that herbal plants such as moringa leaves and katuk leaves were unfortunately left unattended. Villagers only cultivate plants that are easy to process, such as cassava, tales and rice. Departing from personal assets and the many herbal plants that grow in the village as well as encouragement from the village government. So, the need for training on the manufacture of this herbal food is done. After the training was carried out, the response was positive and the enthusiasm of the PKK women showed that the training was very acceptable, the enthusiasm of the PKK women in the training made the training event run smoothly from start to finish. The evaluation results show that PKK mothers are able to do well. Even so, there is still a need for more assistance related to how to get perfect results and have a selling point.

SWOT Research on the Development of Rural Tourism E-Commerce System under the Background of Big Data Era

Economic development has gradually made tourism one of the most common options for people’s leisure and entertainment. The fast-paced life and heavy pressure in the city have made the relaxed and comfortable rural tourism sought after by many people. In our country, many villages have rich tourist attractions and unique cultural heritage, but they have not been fully developed due to information obstruction. Now, the advancement of Internet technology has made e-commerce, an emerging trade method, more closely related to rural tourism. Based on the background of big data, this paper has launched a research on the SWOT analysis of the development of rural tourism e-commerce system. Starting from the advantages, disadvantages, opportunities, and threats of the tourism e-commerce system, this paper discusses the necessity of combining rural tourism and e-commerce platforms in the Internet era, combining various internal and external conditions. From the perspective of the e-commerce system, all kinds of special features in the countryside can be transformed into product selling points on the platform to attract tourists, and the promotion of tourism revenue through the platform can further promote the continuous improvement of the rural tourism industry and form a virtuous circle. According to our data from the China Tourism Administration and related tourism statistics, the number of rural tourists in my country has increased from 630 million in 2011 to 3.13 billion in 2019, and the increase in rural tourism revenue has also reached 4.3 times. In order to prevent the rural backward marketing strategy from hindering the development of rural tourism, the introduction of a tourism e-commerce platform is a very necessary choice.

The 1960s, Always

The 1960s, Always

The National Weather Service–North Carolina State University Internship Course: Impacts and Success over a Generation

AbstractNearly 100 North Carolina State University (NCSU) students have participated in a unique, highly structured internship course conducted by the National Weather Service (NWS) Weather Forecast Office (WFO) in Raleigh, North Carolina. Here, we explore the impact that this course has had on their professional development and career trajectories. As of this writing, the course has been running for 17 years; this paper provides an update on how the course has changed over time, and information concerning participant outcomes. Changes include a reduction in class size to allow for more individualized mentoring, and the addition of experiences outside of the WFO. The course serves as a compelling selling point in student recruiting for the Department of Marine, Earth, and Atmospheric Sciences (MEAS), and participation also helps to ensure that the curriculum is adequately preparing students for positions in the NWS. The NWS benefits from a pool of potential employees that will require less spin-up time if hired; additionally, some NCSU graduates have participated in similar student volunteer programs at their respective offices once hired.

Discussion on How Extension Strategies Works to Prevent Product Sales from Declining

This study aims to investigate effective extension strategies on products during different stages of product life cycle. By evaluating and categorize several existing realistic cases, the study finds that product promotion and product adjustment have been widely used to extend product life cycle. Under these two categories, holding marketing campaigns, targeting new markets, finding new unique selling points, finding new uses, extending product range and providing a new appearance are the main extension and effective strategies that companies widely use.

Promoting Petra Language Center To Its Target Market By Using A Website

I did my internship in Petra Language Center. The Products of PLC are English Language Center, Mandarin Language Center, Japanese Language Center, French Language Center, and Dutch Language Center. For English Language Center, it has other courses and it will be explained in Creative Thesis. The target market is children, teenagers, and general adults who want to enhance their foreign language skill. The competitors of PLC are Ubaya Language Center and Unesa Language Center. The main problem of PLC is that the customers do not know where to go to get the information. The solution to this problem is to make a website. Website is a right tool for PLC because it is accessible and it provides the specific information about courses in PLC. The benefits of PLC website are to increase sales and profit, to expand its market, and to build the relationship with the customers. Keywords : promotional tool, website, unique selling point

The Marketing Communication Strategy of Indonesian Film A Study Case: Laskar Pelangi Film

The purpose of this study is to present the appropriate marketing communication strategy for a film based on the marketing mix and communication mix strategy. Promotion is considered to be the most important sector in film where it is also determined as the first stage to introduce the new release film to the audiences. Therefore, promotions are used by the home production as a tool to provide the film information that aimed to create the public awareness towards the film and decide to watch it in cinema without taking the risk of being unsatisfied. The study will be in the form of a study case taking the well-known Indonesian film “Laskar Pelangi” as the object research. The methods that used are a descriptive qualitative approach through research, observation, and interview with the publicist team of Laskar Pelangi film. The finding shows that PT Miles Films as the home production of Laskar Pelangi using the Integrated Marketing Communication (IMC) such as advertising, direct marketing, sponsorship marketing, exhibitions, point of sale and merchandising, and Word of Mouth (WOM) by considering its target consumer which is the family and Laskar Pelangi novel’s reader. Furthermore, the company use the Unique Selling Point (USP) in terms of casting, producer, director, and also the moral value of the film affecting to improve the interest and consumer’s desire to watch the film. The overall research documents that for the film industry to perform well, the company needs to define the marketing tools based on the target market.

AutoML to Date and Beyond: Challenges and Opportunities

As big data becomes ubiquitous across domains, and more and more stakeholders aspire to make the most of their data, demand for machine learning tools has spurred researchers to explore the possibilities of automated machine learning (AutoML). AutoML tools aim to make machine learning accessible for non-machine learning experts (domain experts), to improve the efficiency of machine learning, and to accelerate machine learning research. But although automation and efficiency are among AutoML’s main selling points, the process still requires human involvement at a number of vital steps, including understanding the attributes of domain-specific data, defining prediction problems, creating a suitable training dataset, and selecting a promising machine learning technique. These steps often require a prolonged back-and-forth that makes this process inefficient for domain experts and data scientists alike and keeps so-called AutoML systems from being truly automatic. In this review article, we introduce a new classification system for AutoML systems, using a seven-tiered schematic to distinguish these systems based on their level of autonomy. We begin by describing what an end-to-end machine learning pipeline actually looks like, and which subtasks of the machine learning pipeline have been automated so far. We highlight those subtasks that are still done manually—generally by a data scientist—and explain how this limits domain experts’ access to machine learning. Next, we introduce our novel level-based taxonomy for AutoML systems and define each level according to the scope of automation support provided. Finally, we lay out a roadmap for the future, pinpointing the research required to further automate the end-to-end machine learning pipeline and discussing important challenges that stand in the way of this ambitious goal.

Centralized Grid electricity and distributed electricity: A case study of Nigeria

The push for the liberalization of the electricity market and the concern over climate change is an impetus for the call to a paradigm shift in electricity generation mode. Electricity generation can either be centralized or distributed. The major selling points for distributed electricity generation are energy security and greenhouse gas reduction. However, some other factors weigh an impact on electricity generation. Nigeria is a country battling to meet the electricity demand of its populace. Some of the identified factors are localized to Nigeria to come up with a suitable generation model. This study considers factors such as energy security and reliability, environmental impact, energy efficiency, cost, and rural electrification. These factors led to a basis to propose a suitable generation model for the country based on her peculiarities. Distributed electricity generation promises an edge over centralized electricity generation while considering energy security, efficiency, rural electrification, and capital investment cost. Distributed generation allows access to the deployment of clean energy. However, this is not to construe that its adoption will automatically guaranty reduced emissions.

MICROBIOLOGICAL QUALITY ASSESSMENT OF RAW COWS MILK IN PESHAWAR DISTRICT


 Objectives
 To study the microbial analysis of raw cow's milk collected from selling points of Peshawar.
 Materials and methods: A total of 80 aseptically raw milk samples were collected by multistage sampling technique from four towns of Peshawar in sterile glass bottles and stored in ice container for laboratory analysis at Agriculture University Peshawar. Microbial analysis was performed on plate count and samples were screened for staph aureus, E.coli spp, and salmonella spp. Microbiological load was tested and the data were analyzed by Statistical Package for Social Sciences (SPSS) version 20.
 Results: The microbial analysis of milk revealed contamination of milk and most prevalent bacteria was Escherichia coli (26.2%) and least prevalent was Salmonella spp (3.75%).
 Conclusion Although the presence of E.coli spp, staph spp and salmonella spp. indicate that the milk is contaminated but found that total bacterial count was within permissible limit. If not controlled in time will lead to public health issues. This highlights an urgent need to adopt good sanitary practices and monitoring of milk from production to distribution by the health authorities.

Halal-Tayyiban and Sustainable Development Goals

The purpose of this SWOT analysis study is to identify the strengths, weaknesses, opportunities and threats in incorporating the concept of Halal-Tayyiban alongside the Sustainable Development Goals (SDGs). Food and agricultural system are a common thread linking all the 17 SDGs hence this study will focus on the global food industry. The concept of Halal-Tayyiban (clean and pure), takes into account protection of health, food safety, animal rights, the environment, social justice and welfare in the food production, fair business practices and ethics. It is seen as a more comprehensive system that aims to accomplish international standards compliance, making it universally acceptable. Tayyiban therefore can be a selling point for businesses giving the Halal industry a long-term strategic advantage. This study also seeks to recommend strategies to leverage on the strengths and opportunities and resolve the weaknesses as well as overcoming the threats.

Increasing the Community’s Economy Through Use of Processed Tomatoes

AbstractThe purpose of community service is done so that the community can utilize the potential of abundant natural resources (RNA) into a product innovation through training activities to make healthy snacks made from tomatoes, is expected to explore the potential of communities that have high selling points, so as to increase the income of the Kp community. Sirnagalih Padamulya Village. Indicators of achievement have a minimum understanding of managing abundant natural resources. The target of the Tom And Jelly making training program is the community of kp. Sirnagalih Padamulya Village, especially mothers. The method used in this community service is to use a workshop method (training) on the procedures for making products from processed tomatoes made into Tom And Jelly. The results of the community service activity were that the community was enthusiastic to know about tomato processing and were very motivated to become entrepreneurs, which can be seen from the many participants who wanted further action such as the grouping of Tom And Jelly businesses.Keywords: Training, Income Improvement, Tomato Utilization

Increasing the Community’s Economy Through Use of Processed Tomatoes

AbstractThe purpose of community service is done so that the community can utilize the potential of abundant natural resources (RNA) into a product innovation through training activities to make healthy snacks made from tomatoes, is expected to explore the potential of communities that have high selling points, so as to increase the income of the Kp community. Sirnagalih Padamulya Village. Indicators of achievement have a minimum understanding of managing abundant natural resources. The target of the Tom And Jelly making training program is the community of kp. Sirnagalih Padamulya Village, especially mothers. The method used in this community service is to use a workshop method (training) on the procedures for making products from processed tomatoes made into Tom And Jelly. The results of the community service activity were that the community was enthusiastic to know about tomato processing and were very motivated to become entrepreneurs, which can be seen from the many participants who wanted further action such as the grouping of Tom And Jelly businesses.Keywords: Training, Income Improvement, Tomato Utilization

Discussion on the Application of British-American Culture in Export Food Packaging

British-American culture is one of the mainstream cultures in the world. Applying British-American culture to the export packaging design of food products helps bring new consumption experience to people around the world. BritishAmerican culture can serve as a window connecting food producers and consumers and realize emotional interaction through culture. The consumer group of export food is mainly overseas customers, reflecting the cultural characteristics of British and American culture in food packaging, which can not only enhance the novelty of cultural creativity, but also attract the attention of customers and establish the selling points and style of products.Due to the differences of domestic and foreign culture, the culture and local culture of China. In the export food packaging design, we need to combine the characteristics of American culture with food, express creative body structure, graphics and color elements, so that overseas consumers can resonate with the cultural artistic conception of food packaging, and thus improve consumers ‘ acceptance of food.

Investigating air travellers’ travel motivation during a pandemic crisis

The growth of the air transport industry has been accompanied by various crises including aircraft incidents and accidents, terrorist attacks, and pandemics such as COVID-19. These crises to a great extent affect air travelers' motivation, which in turn affects the air travel demand that justifies airlines' legitimate existence and sustainability. However, there has been relatively little research into understanding air travelers' motivation during and after such crises, despite some studies having been conducted in the tourism domain to understand the motivation of tourists to travel to specific destinations. An enhanced knowledge in this field is important and would benefit the airline industry, which is facing increasing competition from other transportation modes as well online conferencing technologies. By applying the Push and Pull Factor model, this study has sought to identify the travel motivation and further determine whether Push factors have any positive influence on Pull factors. To this end, 760 questionnaires were collected from Taiwan. Both descriptive and inferential statistical analyses were conducted to test the hypotheses. Our findings reveal that the Destination image remains the most influential Pull factor, while Aviation-specific products and services is the least attractive Pull factor. Self-realization/achievement topped the rankings for the Push factors, while Flying experience was a selling point in its own right among the Push factors, although it was not as appealing as anticipated. The millennium generation, fewer frequent flyers and low-income consumers are more likely to take advantage of flying deals. This paper suggests that a more collaborative approach between airlines, airports and destination organizations could be adopted to design and promote tailor-made aviation and travel products to stimulate segmented consumers’ demand for air travel during crises. Effective marketing strategies need to be in place to promote the specially-designed travel products.

Do sustainable consumers prefer socially responsible investments? A study among the users of robo advisors

Do people behave consistently when it comes to sustainability? With few exceptions, most previous studies of sustainable investment behavior rely on survey responses. Numerous studies have noted, however, that peoples’ talk is often cheap when it comes to sustainable choices. We use a financially incentivized choice to study the non-investment-related sustainable behavior of the clients of three German robo advisors and relate it to their investment decisions. We find that sustainable consumption translates into a higher likelihood of choosing a portfolio following a sustainable investment strategy among the clients of a digital wealth manager that offers both conventional and sustainable investments. Sustainable consumption also translates into a particularly strong interest in the launch of sustainable investment strategies among the clients of a conventional robo advisor. The provision of sustainable investment strategies can, next to performance and costs, be a selling point for a digital wealth manager. However, our results show that self-reported sustainable consumer behavior that is not backed up by the pertinent actions is not significantly related to sustainable investment choices. Our results lend further support to the notion that studying sustainability in terms of actual choices is crucial. We provide guidance to practitioners in the financial industry on identifying investors with a potential interest in sustainable investments.