Discussion on the Application of British-American Culture in Export Food Packaging

Abstract

British-American culture is one of the mainstream cultures in the world. Applying British-American culture to the export packaging design of food products helps bring new consumption experience to people around the world. BritishAmerican culture can serve as a window connecting food producers and consumers and realize emotional interaction through culture. The consumer group of export food is mainly overseas customers, reflecting the cultural characteristics of British and American culture in food packaging, which can not only enhance the novelty of cultural creativity, but also attract the attention of customers and establish the selling points and style of products.Due to the differences of domestic and foreign culture, the culture and local culture of China. In the export food packaging design, we need to combine the characteristics of American culture with food, express creative body structure, graphics and color elements, so that overseas consumers can resonate with the cultural artistic conception of food packaging, and thus improve consumers ‘ acceptance of food.