Abstract
The purpose of this SWOT analysis study is to identify the strengths, weaknesses, opportunities and threats in incorporating the concept of Halal-Tayyiban alongside the Sustainable Development Goals (SDGs). Food and agricultural system are a common thread linking all the 17 SDGs hence this study will focus on the global food industry. The concept of Halal-Tayyiban (clean and pure), takes into account protection of health, food safety, animal rights, the environment, social justice and welfare in the food production, fair business practices and ethics. It is seen as a more comprehensive system that aims to accomplish international standards compliance, making it universally acceptable. Tayyiban therefore can be a selling point for businesses giving the Halal industry a long-term strategic advantage. This study also seeks to recommend strategies to leverage on the strengths and opportunities and resolve the weaknesses as well as overcoming the threats.
Highlights
Leaders around the globe are placing special emphasis and focus on 2030 Agenda for Sustainable Development
It is found that many Muslims consumers’ understanding of the Halal concept is not comprehensive as they do not consider the ecological and environmental issues in making a decision about the Halal status of the product (Mariam, 2008). This is despite the Quranic clear message of the need to harmonize Halal and Tayyiban in food production and consumption which promotes that a product should be lawful/permissible and good for human health, environment and animals (Muttaqin, 2014)
The lack of awareness and knowledge of the Halal Tayibban concept and higher cost of producing and marketing Halal Tayibban products are seen as apparent weaknesses
Summary
Leaders around the globe are placing special emphasis and focus on 2030 Agenda for Sustainable Development. According to Koehring (2019) Development Goals (DG) focusing on areas such as hunger, health and climate seem to be the obvious beneficiaries of a shift towards sustainable food systems. He further added, there are critical linkages between food systems and perhaps less obvious SDGs too—such as those on poverty (SDG 1), gender equality (SDG 5), and sustainable cities and communities (SDG 11)— demonstrating once again that food is a common thread linking all 17 SDGs. The earlier policymakers realise that reforming food systems will provide a powerful lever for sustainable development the closer we get to meeting the SDGs (Koehring, 2019)
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