The article is devoted to the consideration of the main challenges in the world that faced the process of forming the theory of tourism. Historical genesis testifies that tourist practices take their beginning in ancient times. They present themselves as a “traveling” as the practice of opening new countries, new “lands”. And therefore, there is no random characteristic of man-nomad, a person who opens new worlds of life, enriching himself, his outlook, entering a dialogue with another: world, society, culture, etc. To date, genesis (grenesis) – origin, occurrence; The process of creating and becoming tourism is the use of innovations that positively affect not only the process of promotion, sale of a tourist product or providing tourism services, but also on the country’s economy as a whole. The main stages and trends in the development of tourism science are analyzed, the study of the prerequisites for the emergence of the theory of tourism and the definition of its place in the system of scientific knowledge about tourism. Panelizovano versions of the concepts “Tourism”, “Tourismoznazvasty”, “Tourismology”. It is determined that tourism is not a separate science, but a scientific interdisciplinary field or a set of general and applied sciences about tourism and tourism. Modern tourism is one of the leading and most dynamic areas of the world economy, thanks to which facilities and infrastructure are developed taking into account local cultural, political and historical traditions. It is concluded that due to tourism in the modern world, intercultural communication is becoming possible on a global scale. However, tourism represents life in a diversity of his diversity, concentrating on a short period of time, characterized by certain goals and the thickness of their advance. At the present stage of the development of the tourism industry, scientific comprehension of tourismology, the formation of the theory of tourism and modern “tourist consciousness”, subjects of tourist process – an urgent need for time. The correctly created image of a tourist firm, its product, increases its need for a modern tourist market.
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