The aim of this study is to determine the impact of social media use on body appreciation and eating attitudes in youth. The research is of a descriptive nature. The sample of the study consists of 684 young participants attending university. Data were collected using the Personal Information Form, Social Media Use Integration Scale (SMIS), Attitude Scale for Healthy Nutrition (ASHN), and Body Appreciation Scale (BAS). The data were analyzed using descriptive statistical analysis, along with Student’s t-test, one-way ANOVA, and Pearson correlation analysis to compare certain quantitative characteristics. The average age of the participants is 18.56 ± 4.40, with 61.7% being female. The participants' total score averages for SMIS, ASHN, and BAS are 48.52±10.64; 76.42±10.40; and 28.46±6.28, respectively. A strong positive correlation was found between social media use and attitudes towards healthy eating, and a strong negative correlation between social media use and body appreciation. It was determined that female participants were less satisfied with their bodies compared to males, and those who defined their income as 'high' used social media less and had higher healthy eating attitudes compared to those who defined their income as 'low.' Participants with daily social media usage duration of ≥ 7 hours were found have lower healthy eating attitudes, and be less satisfied with their bodies. A statistically significant negative correlation was found between participants' age and SMIS total score average, and a statistically significant positive correlation was found between ASHN and BAS score averages. Based on the data obtained, it was determined that participants had above-average levels of social media use, high levels of attitudes towards healthy eating, and below-average levels of body appreciation.
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