Shopping Satisfaction Research Articles

Implementation of the Naïve Bayes Method to determine the Level of Consumer Satisfaction

Satisfaction is a feeling of pleasure at something you like, you get it from goods and services. Satisfaction becomes an important assessment when someone sells goods or services. This is because satisfaction will be an assessment of the goods purchased by consumers or services that will be received by consumers. Therefore the authors make research about the level of consumer satisfaction in shopping. This research was made using the Naïve Bayes method and used consumer data as sample data which used 49 consumer data. By using the Naïve Bayes method, this study aims to see the level of consumer shopping satisfaction, it is made to see the results of a consumer's satisfaction, sometimes there are some consumers who are dissatisfied with the reason the product is not good and some are satisfied with the reason the product is still new and good. Therefore this research was made. This research was conducted using the naïve Bayes method with the first stage being data analysis, then data preprocessing, then naïve Bayes algorithm and finally system testing. After system testing is carried out, classification results will be obtained using the naïve Bayes method. Classification results stated that as many as 47 consumers were satisfied shopping and as many as 2 consumers were not satisfied shopping. The conclusion is that a lot of consumers are satisfied with shopping, meaning that the place is very good and liked by many consumers.

Analysis of the SVM Method to Determine the Level of Online Shopping Satisfaction in the Community

Online shopping is an activity of buying goods done online (virtual). This online shopping process is done because it doesn't waste a lot of time. With online shopping, it is very easy for people. Just need open mobile phone view and select the desired item and then order goods and goods will be delivered to the house. But online shopping sometimes also has drawbacks which are one of the reasons people don't want to shop online, such as long shipping times, expensive shipping costs. Therefore a study was made about the level of public satisfaction in online shopping. Researchers will make a data classification about the level of public satisfaction in online shopping using the SVM method. This study aims to see the level of public satisfaction with online shopping, many or nope satisfied people when shopping online. The first step is to collect data that will be used in the data mining process. After that, data preprocessing will be carried out planning the design of the SVM method and finally the prediction process to get Classification results. Then the classification results obtained using the SVM method in data mining show that 34 people are satisfied with online shopping (for a representation result of 59.65%), 23 people are dissatisfied with online shopping (for a representation result of 40.35%). These results state that there are still many people who are satisfied with shopping online and there are some people who are dissatisfied with online shopping

Pengaruh Kepercayaan, Kemudahan Penggunaan dan Kepuasan Berbelanja Online terhadap Minat Membeli Kembali Konsumen (Studi pada Pengguna Shopee di Indonesia)

This study aims to examine the effect of trust, ease of use, and consumer shopping satisfaction on the repurchase intention of Shopee users in Indonesia. The data analysis technique in this study was the Structural Equation Model (SEM) using Amos software version 26. The sampling technique used purposive sampling method with 200 respondents. Data collection was carried out by distributing online questionnaires using the Google form. The results of this study indicate that there is a positive influence of trust, ease of use, and consumer shopping satisfaction on repurchasing intention. Ease of use also has a positive and significant influence on consumer trust and shopping satisfaction at Shopee e-commerce.

Literature Review: The Effect of Online Shops on Consumer Shopping Satisfaction

Technology makes times change, this change will be followed by increasing needs and different desires in the future, especially shopping needs. Online shopping is becoming popular, especially in groups of people who usually use internet services. Online shopping activities can be done through smartphones, tablets, and laptops that are connected to the internet network. Consumer satisfaction is also one of the most important factors in doing business online to be able to win the competition. The purpose of this study is to determine the effect of online shopping on consumer shopping satisfaction accompanied by the factors that make online shopping able to provide satisfaction for consumers. The method used in this research is the literature review method. That is a literature search conducted through Google Scholar. In the early stages of the article search, 52,200 scientific articles were obtained using the keywords "online shop, consumer satisfaction". From the many findings after being selected based on the criteria, only 5 journals were included in this study. The results of this study also show that the influence of the online shop on consumer shopping satisfaction greatly determines the development of the online shop. Shopping that becomes easy and practical does not need to spend a lot of time and energy, making consumers choose to shop online and related to the satisfaction felt by consumers, which can be seen from various things, one of which is according to the needs and tastes they want.

Predicting Customer Satisfaction of Online Shoppers Using AI – A Theoretic Framework

Predicting Customer Satisfaction of Online Shoppers Using AI – A Theoretic Framework

Emotional Intelligence, Consumer-Perceived Values, and E-Shopping Satisfaction: A Mediation Analysis

Filipinos’ interest in online shopping is growing, and businesses know that they should adapt to this new marketing landscape. To win, business managers should strategize on how to compete in satisfying their online customers. This paper explores the effects of emotional intelligence (EI) on consumers’ shopping satisfaction (SS). Further, it studies if consumer perceived values, namely utilitarian values (UV) and hedonic values (HV), mediate their relationship. The respondents were the regular faculty of the Romblon State University, main campus, who have engaged in online shopping. The researchers used descriptive statistics (i.e., mean, standard deviation), and the linear and mediated regression analysis. The results show that EI affects HD, UV, and SS, while HD and UV affect SS. Moreover, the results reveal that UV fully mediates and HD partially mediates the relationship between EI and SS.

Factors Determining Consumer Satisfaction in Online Shopping: A Quantitative Investigation

Online shopping has become increasingly popular among consumers due to its convenience and accessibility. However, ensuring consumer satisfaction in online shopping is a challenging task for retailers. This abstract provides an overview of the factors determining consumer satisfaction in online shopping. Firstly, website quality plays a critical role in online shopping satisfaction. Secondly, product quality is another important factor in consumer satisfaction. Thirdly, customer service is essential in ensuring customer satisfaction in online shopping. Fourthly, security and privacy are crucial to ensuring consumers' trust in online shopping. Lastly, price and promotion also impact consumer satisfaction in online shopping. Consumers expect competitive prices, deals, and discounts, and are likely to be dissatisfied if they perceive that they have been charged unfairly. In conclusion, these factors play an essential role in determining consumer satisfaction in online shopping. Retailers must pay attention to these factors to enhance consumer satisfaction, build loyalty and trust, and increase sales. Researcher had considered 262 respondents to know the factors that determines consumer satisfaction in Online Shopping and found that Convenience and Accessibility, Website quality, Customer service and Security & Privacy are the different factors that determines consumer satisfaction in Online Shopping.

Predicting Customer Satisfaction of Online Shoppers Using AI – A Theoretic Framework

Predicting Customer Satisfaction of Online Shoppers Using AI – A Theoretic Framework

Post-pandemic revisit intentions: how shopping value and visit frequency matters

PurposeThis paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally, the authors investigate how shoppers’ COVID-responsible behaviour and visit frequency are contingent on their shopping value evaluations.Design/methodology/approachData were collected (n = 527) using the store intercept method during March 2022 (a recovery phase from the third wave of COVID-19 in India). The authors adopted structural equation modelling to test the proposed model.FindingsShopping values significantly impacted shopping satisfaction and store revisit intentions. The effects of utilitarian and hedonic value on satisfaction were stronger for frequent shoppers than infrequent shoppers. While utilitarian value contributes to stronger satisfaction of COVID-responsible shoppers, COVID-non-responsible shoppers are better satisfied with social value. The impact of hedonic and social value on satisfaction has reduced significantly from the pre- to post-pandemic phase.Practical implicationsPractising managers should recognise that positive shopping value evaluations are important for generating satisfaction. Notably, the utilitarian value becomes more important in times of environmental exigencies. The study provides insights to devise strategies to attract and retain frequent shoppers who are major contributors to the store’s profit.Originality/valueThis study is one of the few studies which focuses on in-store shopping and consumers’ shopping value evaluations in a COVID-19 recovery phase. This study is one of the first that compares the post-pandemic shopping value judgement to a pre-pandemic phase. The authors provide valuable insights into store revisit intentions of shoppers who behave responsibly in a challenging environment.

The Phenomenon of Online Shopping Behavior on the Shopee Application During a Pandemic

During the COVID-19 pandemic, lectures are simultaneously conducted online. Activities carried out at home also vary, ranging from developing hobbies, exercising, and even shopping online. This study aims to determine the phenomenon of online shopping behavior in the pandemic period (Study on the Shopee Application). Data collection techniques in this study used the interview method. Based on the results of this study, the phenomenon of online shopping behavior is the increasing interest in shopping at Shope during the pandemic. The phenomenon of online shopping behavior at Shopee is influenced by several factors, namely cultural, social, personal and psychological factors. The cultural factor in online shopping on the Shopee application is one of the lifestyles and has metamorphosed into popular culture by students of the Communication study program at the University of Dehasen Bengkulu. Social factors are one of the factors that can affect shopping at Shopee. Through this factor, students use shopee because they interact with their social environment. Then personal factors, Communication students at the University of Dehasen Bengkulu use Shopee to meet their needs. And psychological factors, students use Shopee to get satisfaction in shopping.

Evaluating the influence of service quality, hedonic, and utilitarian value on shopper's behavioral intentions in urban shopping malls during the COVID-19 pandemic

Shopping malls are subjected to a lot of changes during the COVID-19 pandemic, especially in the Philippines. The objective of the study was to evaluate the influence of service quality, hedonic, and utilitarian value of malls on shopping mall goers' behavioral intentions during the COVID-19 pandemic. SERVQUAL five dimensions were utilized to represent the service quality aspect, while utilitarian and hedonic values are used to embody the shopping mall values among Filipino citizens. Additionally, we included convenience and social experience as part of our model, to which relationships were assessed toward the utilitarian and hedonic shopping mall values, respectively. An online survey was distributed and collected 519 valid responses among Filipino shopping mall goers. Using Structural Equation Modeling (SEM), results showed that for service quality aspect, tangibles, empathy, and assurance had significant effects on shopper's shopping mall satisfaction during the COVID-19 pandemic. On the other hand, both shopping mall values present positive effects on shopper's satisfaction on which utilitarian value gave the strongest influence in the overall model, followed by the hedonic value. Convenience and social experience also showed positive effects on utilitarian and hedonic values, respectively. The utilized extended framework from SERVQUAL dimensions and hedonic and utilitarian values to measure satisfaction and behavioral intentions was seen to be applicable to measure human behavior and lifestyle studies. Overall, the satisfaction from both service quality and shopping mall values aspect strongly influences shoppers' behavioral intention in going to the mall.

Factor Influencing Consumer Satisfaction in Online Shopping During Pandemic

The purpose of the study was to identify the factor influencing consumer satisfaction in online shopping during pandemic. The report of complaint status in Malaysia about customer satisfaction in online shopping during pandemic was quite high. Our researchers have investigated the relationship between security, product quality, e-service quality and price with online consumer satisfaction during pandemic. The respondents are among people in Klang Valley. We analysed the data using software SPSS and Smart PLS. The example of the questionnaires used in this study is attached in Appendix 1. We were satisfied with the information we receive via the Google form. The results of the analysis confirmed the existence of positive and significant correlation between security, product quality, e-service quality and price with online consumer satisfaction during pandemic. In addition, several limitations of the study have been identified. Therefore, recommendations have been given and some suggestions are included in the study to provide better ideas for future researchers.

온라인 신선식품 구매 동기와 구매 만족도가 재구매 의도에 미치는 영향 연구

This study aims to investigate the purchase motive, satisfaction, and repurchase intention in online shopping and examines factors influencing the intention of repurchasing fresh foods in online shopping. An online self-administered survey was conducted, and a total of 544 samples were utilized for this research. The findings of this study are as follows. First, the three factors of purchase motive (convenience, purchase information, price and quality) all have a positive effect on repurchase intention. Second, all three factors have a positive effect on satisfaction. Third, examining the mediating effect of satisfaction toward online fresh food shopping confirmed that purchase motive had a significant impact on repurchase intention and satisfaction partially mediated this relationship. This study will provide basic data and managerial implications for companies selling fresh food online.

Impact of smart locker use on customer satisfaction of online shoppers in Vietnam

In recent years, smart lockers have been increasingly utilised in the last-mile delivery stage of e-commerce. Although this technological advance has received significant scientific attention, especially in developed countries, little is known about the general behaviour of Smart Locker users. This study aimed to explore the impact of smart locker use on customer satisfaction with online shopping experience. We used structural equation modelling to analyse data collected from 442 smart locker users in Vietnam. The results revealed that convenience, privacy and security, and reliability attributes significantly impacted the satisfaction of smart locker users through the mediators of perceived value and transaction costs. These findings are expected to reinforce the utilised theories and enrich theoretical research on self-service technologies in last-mile delivery and their influence on consumer behaviour.

The Role of the Product Quality and Price in Achieving Customer Satisfaction in Online Shopping

The Role of the Product Quality and Price in Achieving Customer Satisfaction in Online Shopping

Productivity enhancement by using VSM tools in farm equipment manufacturing company

Lean manufacturing improves product quality and productivity, minimizes takt time, manufacturing waste, and inventory and eradicates NVA activities. company victimization the quality methodology and it’s featured the heaps of disadvantage in terms of high takt times, in correct line levelling, high transportation, and material handling, etc. the foremost objective of this analysis is to increase the productivity by victimization lean tools like, scrutiny, work standardization through time and time-and-motion study, and line levelling to attenuate the wastages that’s found in company, and it helps to company to increase market demand. Among the investigation, high work-in-process, poor line levelling, high cycle time and production interval, unbalance work distribution/assignment, among the corporate area unit ascertained. once implementation of some lean tools, cycle time is reduced to twenty initial, cycle time is balanced with takt time, 12.3 min. being the standard cycle time of product, production takt time decreases by eighteen whereas production can increase by thirty third. Some new manufacturing processes area unit typically applied to urge improved product quality and involving further workers to spice up manufacturing processes, the merchandise of company. The profit of the company is in addition enlarged to spice up the quality product and minimum delivery time, and shopper satisfaction has in addition been considered in addition.

Customer Satisfaction in Online Shopping during the Covid-19 Pandemic : An Empirical Study on College-Going Students

The present study will explore the online shopping factors and their respective effects on customer satisfaction in online shopping during the COVID-19 pandemic. For this, 207 responses from college-going students are analyzed using the multiple regression method. The findings show that “product assortment”, “website security”, “customer trust”, and “website design” affect customer satisfaction in online shopping. Product assortment significantly impacts customer satisfaction in online shopping [due to the highest beta coefficient (β = 0.405)]. Next, “website security”, “customer trust” and “website design” affect customer satisfaction [according to their respective beta coefficients (β = 0.256, β = 0.152, and β = 0.113)] in online purchases. The study’s findings will help online sellers to strategically design the online shopping dimension that creates customer satisfaction.

The Influence of Trust and Sales Promotion on Repurchase Intention Through Consumer Satisfaction in Doing Online Shopping in Medan City

Technological advancements are growing rapidly in the current digital age. E-commerce is a kind of technology advancement within the economic area. By providing several conveniences, e-commerce facilitates it for customers to do shopping activities to suit their demands. Shoppe is one of the most visited e-commerce websites in Indonesia. Therefore, this research aims to investigate the effects of customer satisfaction on the relationship between consumer trust and repurchase intention. The investigation was conducted in Medan. This research is classified as associative research. The sample size for this research was 119 respondents. Path is the method of data analysis used. SPSS was used for the analysis of the data. The findings indicate that trust has a positive and significant influence on online customer satisfaction. Positive and substantial effects of sales promotion on customer satisfaction in online shopping. Trust has a positive and significant influence on online shopping repurchase intention. Online shopping repurchase intention is influenced positively and significantly by sales promotion. Consumer satisfaction has a positive and significant influence on online shopping repurchase intention. Consumer satisfaction cannot mediate between trust and the intention to repurchase. The relationship between sales promotion and repurchase intention could be mediated by consumer satisfaction. Keywords: Trust, Sales Promotion, Consumer Satisfaction and Repurchase Intention.

Consumer Satisfaction of Marketplace Users in Indonesia

Aims: The main goal of marketing management today is customer satisfaction. It is crucial to know consumer satisfaction because satisfied consumers will tend to buy the product in the future. In addition, satisfied consumers will also become the company's promotional staff because they will recommend the company's products to their friends and family. This study highlights consumer satisfaction in online shopping, which is currently highly developed due to technological advances. Therefore, the researcher considers it essential to know what factors can make consumers feel satisfied so that later they can increase product sales on the shopee marketplace. This study uses three variables to explain consumer satisfaction: discounts, product quality, and purchase decisions. The reason these variables are used is because these variables are better able to explain consumer satisfaction. After making a purchase at Shopee, consumers will feel satisfied or not.
 Study Design: One hundred seventy-five active shopee marketplace users in the Sumbawa district are the sample in this study. In this study using a purposive sampling technique. The research hypothesis was answered using a structural equation modeling analysis tool based on partial least squares. This study uses the Sobel test to justify whether the purchase decision is an intervening variable.
 Results: These three variables, after being investigated, have a direct influence on consumer satisfaction. The results of the study provide information that shopee consumer satisfaction is achieved through discounts, product quality and purchase decisions. The more satisfied consumers are caused by the big discounts given and good product quality.

EXPLORING THE FACTORS THAT IMPACT CUSTOMER SATISFACTION ON ONLINE SHOPPING IN PAKISTAN: A STUDY OF PRICE, WEB QUALITY, AND SERVICE

To understand these issues and the factors that contribute to customer satisfaction in online shopping, this study employed a quantitative research approach and collected data through a survey of customers in Pakistan. The sample size was drawn using Stata 13 software and a simple random sampling technique was used to select participants. The study found that purchasing process convenience, web quality, and customer service all have a significant impact on customer satisfaction in online shopping in Pakistan. These findings provide valuable insights for e-commerce companies operating in Pakistan, as they can use the information to improve their service and attract more customers. However, it is important to note that the study has limitations, such as the sample size being limited to a single group and the findings not being generalizable to a larger population. Future research can address these limitations by increasing the sample size and including participants from other geographical areas.