Abstract
This study aims to examine the effect of trust, ease of use, and consumer shopping satisfaction on the repurchase intention of Shopee users in Indonesia. The data analysis technique in this study was the Structural Equation Model (SEM) using Amos software version 26. The sampling technique used purposive sampling method with 200 respondents. Data collection was carried out by distributing online questionnaires using the Google form. The results of this study indicate that there is a positive influence of trust, ease of use, and consumer shopping satisfaction on repurchasing intention. Ease of use also has a positive and significant influence on consumer trust and shopping satisfaction at Shopee e-commerce.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.