Rural Tourism Industry Research Articles

Tourism and Economic Development of the Village (Farsian Qanchi and Tilabad villages, Azadshahr, Iran)

Purpose: Tourism as a process in rural development can provide the basis for diversification of financial resources, increase of income and job creation in the village. The situation of the rural society of Iran shows that the villages, like the cities, are full of opportunities and natural and human resources, that the correct and optimal use of these opportunities and the creation of new businesses can bring significant economic benefits. The rural tourism industry is one of the activities and fields that have a great capacity for the economic development of the country's villages. Therefore, this article seeks to investigate and analyze the effects and consequences of tourism in the economic development process of Farsian Qanchi and Tilabad villages of Azadshahr county in Iran. Methodology: This research is applied studies in terms of its purpose and descriptive and analytical research in terms of methodology. The validity of the research tool (questionnaire) was confirmed by Delphi method and its reliability was proved using Cronbach's alpha coefficient (α = 0.853). The statistical population includes all heads of households in the villages of Farsian Qanchi and Tilabad, among which 140 people were selected as the sample size by simple random sampling. Findings: The general results of the research show that Farsian Qanchi village has a much better and higher capacity than Til Abad village for the development of tourism and economic growth of the village. So that the native residents of Farsian Qanchi village have a higher level of entrepreneurship, more diverse financial resources and more income compared to the native residents of Tilabad village. Originality/Value: In this paper, we will examine Tourism and Economic Development of the Village (Farsian Qanchi and Tilabad villages, Azadshahr, Iran).

The integration of cultural tourism and rural revitalization in big data and the Internet of Things

In the era of widespread development of big data and the Internet of Things, the development of rural cultural tourism industries can better drive rural revitalization and development strategies and promote farmers’ income. In the important opportunity period of the 14th Five-Year Plan, with the support of national policy, the implementation of the rural revitalization strategy and the extensive development of the cultural tourism industry can drive the model reform of the national and rural industries in the development process. This article conducts in-depth analysis of the current status of rural tourism development and problems encountered in development in the context of big data and the Internet of Things. By taking measures to carry out targeted avoidance risks, effectively drive the widespread development of the rural tourism industry and promote the integration and development of rural revitalization. Build information fusion in the context of the Internet era, promote all aspects of cultural tourism, and expand and improve the quality and level of rural tourism. In order to effectively improve the development of rural revitalization strategies, a new development path is provided, and this article conducts in-depth analysis of the factors that affect the development of rural tourism and cultural resources by building a data analysis model, and clarifies the measures that need to be taken in targeted ways.

High-Quality Development Measure and Promotion Path of Rural Cultural Tourism Industry Integration-Anhui Province as an Example

The integration of cultural and tourism industries has become an important grip for rural revitalization. Based on the new development concept, the index system of high-quality development of rural cultural and tourism industry integration is constructed, and the entropy value method and natural breakpoint method are used to measure and classify the level of high-quality development of rural cultural and tourism integration in Anhui Province. The results show that the level of high-quality development of rural cultural tourism integration in Anhui Province is steadily increasing, but there are problems such as insufficient innovation capacity and unbalanced regional development. Based on this, we propose the promotion path for the high-quality development of rural cultural tourism industry integration: strengthen the soft and hard accessories to help rural cultural tourism innovation and improvement; find the regional characteristics to promote the coordinated development of rural cultural tourism; focus on ecological protection to lead the green development of rural cultural tourism; release the development potential to expand the openness of rural cultural tourism; improve the support system to improve the sharing mechanism of rural cultural tourism.

Research on Rural Tourism Growth Path Planning Based on Tourism Big Data

Tourism occupies a very important position in the economic structure of China, and the rapid growth of tourism has made a qualitative leap in the traditional economic structure of China. As an important pillar of social growth, agricultural economy plays an irreplaceable role. Ensuring agricultural development and increasing farmers' income have become the key means to achieve a well-off society in an all-round way. Rural tourism industry can transform environmental resources into economic growth power. Therefore, it is of great practical significance to use big data to accelerate the common growth of agricultural economy and rural tourism. This article proposes to improve the market visibility of rural cultural resources, attract more tourists to participate in rural tourism and boost rural revitalization by building a big data service platform, paying attention to the growth of rural tourism culture and building cultural brands.

Opportunities for integrated development of rural tourism enterprises, agriculture, local industry and services in rural areas in the municipality of Mineralni Bani

This article aims to study and analyze the opportunities for achieving integrated development of rural tourism enterprises, agriculture (agribusiness), industry and services in the municipality of Mineralni Bani. The guest houses and small family hotels serve products produced by their owners and other producers in the village. The system of connections and interconnections between the different types of business in Mineralni Bani municipality built not without the assistance of the municipal leadership, helps to achieve a higher degree of completion of the agricultural and animal products produced in the region (they have a higher added value). This strengthens the demand for these products and increases the tourist flow to the tourist sites in the municipality. In this way, in the municipality of Mineralni Bani, the integration between rural tourism enterprises, individual producers of agricultural products and small processing enterprises gives a strong impetus to the development of the rural area. The strengthening of this integration will lead to results that confirm the positive role and contribution of rural tourism to the stabilization of the economy of the Municipality of Mineralni Bani. In the current research carried out in the period (2014-2019), we used a methodological approach, which is implemented through specific methods: the survey and interview method, the method of comparison, synthesis and analysis, etc.

Research on the Ecological Agricultural Landscape Planning and Design Strategy of Nihegou Village in Northern Shaanxi Province

The village of Nihegou in northern Shaanxi is an important agricultural and cultural heritage site, a traditional Northwest China village and a model village for rural tourism. With the participation and efforts of many parties, various strong and beneficial agricultural policies have been imple-mented, the local infrastructure and public services have been continuously improved, the village environment has basically been maintained as neat and orderly, and actions to improve the rural living environment have been conducted in succession, but the unbalanced, inadequate and dis-harmonious situation in the local area still needs to be alleviated, there are no stable industries in the area, the population is aging, “hollowing out” exists to a certain extent in the villages, the ecological landscape has been destroyed, and the rural agricultural tourism industry lacks hard-ware support. In this paper, we study the work of the “three rural areas” in the context of the harmonious countryside, sort out the ecological and agricultural landscape resources and problems in Nihegou village in northern Shaanxi, and implement specific design strategies for the agricul-tural landscape of the selected site. The project will continue to improve the quality of the rural habitat and public services, promote the harmonious development of the rural economy and ecol-ogy.

Research on the Integration of Intangible Cultural Heritage and Tourism Development under the Background of Rural Revitalization

Lu'an is a famous old revolutionary base area, known as the cradle of the Red Army and the hometown of Generals. The natural and humanistic environment is mainly reflected in its regional characteristics of "Jingjiang Huaijiang", the geographical location of "connecting the east and the west", and the beautiful scenery of "mountains surrounded by Yinghuo". There are many natural and humanistic landscapes and a collection of humanities in the territory. It is understood that there are currently 17 projects in Lu'an that are included in the list of "intangible cultural heritage" of Anhui Province. Among them, Lu opera, Lu'an melon slices production skills, Dabie Mountain folk songs, Shuxi production skills, and willow weaving skills are included in the national "intangible cultural heritage" list. Intangible cultural heritage is a new object of cultural heritage protection and a new way of cultural and social development. Lu'anlai has made certain achievements in the protection of "intangible cultural heritage". With the continuous development of tourism, it has provided good conditions for rural construction. Under the background of comprehensive rural revitalization, "intangible cultural heritage" is the potential resource of rural tourism and cultural industry in the future. At the same time, "intangible cultural heritage" is combined with tourism development. On the basis of protection, display, promotion and promotion, extensive aesthetic education is carried out to achieve the purpose of truly protecting "intangible cultural heritage", and at the same time, to achieve the purpose of continuously inheriting the cultural lifeline.

A study on the economic and sustainable development forecast of rural tourism industry based on ANN

A study on the economic and sustainable development forecast of rural tourism industry based on ANN

A study on the economic and sustainable development forecast of rural tourism industry based on ANN

A study on the economic and sustainable development forecast of rural tourism industry based on ANN

An Empirical Study on the Tourist Satisfaction

The main purpose of this study is to understand of customer satisfaction on tourist attraction, tourist facilities, transportation, safety and road convenience in Malaysia rural tourism. The questionnaire method was selected because the instrument of this study using Likert Scale. Question data questionnaires were analyzed using Statistical Packages for Social Sciences software (SPSS) version 20. The findings showed that tourist attraction, tourist facilities, transportation, safety and road convenience enhance satisfaction in Malaysia rural tourism. It was also revealed that satisfaction partially mediates the relationship between service quality and trust. In future more research needs to be carried out to explore the role of satisfaction in Malaysia rural tourism industry. It is important to do the study utilizing experimental design by planning of this study is formed descriptive by employing a quantitative approach. The findings imply that the relationship between satisfaction and profitability may reside in satisfaction’s influence on tourist attraction, tourist facilities, transportation, safety and road convenience play a crucial function within the Malaysia rural tourism industry.

Does Pandemic Fatigue Prevent Farmers' Participation in the Rural Tourism Industry: A Comparative Study between Two Chinese Villages.

Rural tourism is an important income generation method for farmers post-pandemic. However, few studies have focused on how pandemic fatigue has affected their willingness to participate in rural tourism development. We conducted a quasi-experiment to test these effects using data from two Chinese villages. Shanlian village, which was more severely affected by COVID-19, was the experimental group, while Huashu village was set as the control group. Our results reveal that both physical and mental fatigue hinder farmers' intention to engage in rural tourism. Further, there were significant interaction effects between physical and mental fatigue on the farmers' participation in rural tourism. For farmers with low physical fatigue, the higher their mental fatigue, the less willing they were to participate in rural development. Conversely, for the higher physical fatigue group, farmers with low levels of mental fatigue were still more willing to participate in rural tourism development. These findings reduce the current research gap concerning the relationship between pandemic fatigue and farmers' participation in rural tourism and indicate that practitioners and policymakers should consider farmers' fatigue management as an important factor for the sustainability of rural tourism during the ongoing COVID-19 crisis.

Social entrepreneurship as a catalyst for sustainability transitions: The China case

In this article, we introduce the 5 papers that have been selected for the publication of the special feature titled Social Entrepreneurship and Sustainability Transitions. Their common theme is the catalytic role that social entrepreneurs, an identity shared by people regardless of their professions or positions, play in China’s transitions toward sustainability. The stories told connect the rise of a rural tourism industry to the village entrepreneurs, place rural cadres in the central position on the long path of development in one of China’s best-known rags-to-riches regions, and highlight the role of business managers in signaling public trust or managing complex nonfinancial disclosures. The qualitative and quantitative studies reported shed light on how these socially embedded entrepreneurs broke the equilibria underlying the prolonged sustainability challenges, from extreme poverty to unhealthy growth to weak institutions, and laid pathways toward new ones that promised sustainability. By way of this special feature, we highlight a welcoming new trend in social entrepreneurship research that expand the scope of potential impact from directly affected stakeholders to cover the ripple effects of social entrepreneurial activities. We also echo the call for multilens, multisector, multiscalar and interdisciplinary research and for the adoption of the interpretive, critical, and pragmatic approaches that complement the popular positivist approach, which we believe will improve the relevance and impact of business and management research. We welcome more papers that establish solid links between social entrepreneurship and sustainability transitions.

The Tourism Development Factors of ZhaoQing YanZhou Island are Measured by the Nominal Cluster Method

Zhaoqing Yanzhou Island is the largest island in the middle of the river in Guangdong province, with profound cultural deposits and rich rural tourism resources. In recent years, with the support of the rural revitalization strategy, the rural tourism industry has become one of the business cards of Zhaoqing cultural tourism. This paper collected relevant research data from social media and related literature, used the nominal cluster method to measure the internal and external factors affecting the tourism development of Zhaoqing Yanzhou Island, and used the SWOT matrix for data analysis to get the corresponding development strategy.

Entrepreneur-led Landscape Changes During the Amenity Transition

Rural tourism is often regarded as a catalyst to stimulate economic growth in amenity rich but underdeveloped regions. Much research to date has focused on developing a robust rural tourism industry separate from the social-spatial evolution of the exurban community. Tourism entrepreneurs extend the market mechanisms to the traditionally nonmonetary environmental and social contexts of the rural community by commodifying the physical landscape and the social heritages. Moreover, an increasingly commodified rural landscape can co-produce both the tourism industry and the rural community simultaneously. Therefore, using Hocking Hills, Ohio, as an example to analyze tourism entrepreneurs’ business strategies and corresponding ways of capitalizing on environmental resources, this research connects the long-standing paradigms of tourism development and community evolution and forges a new direction for interdisciplinary theoretical and empirical studies.

How “cultural reshaping” affects rural tourism development in China - a case from zhejiang beautiful countryside demonstration area

A number of studies have been carried out on the importance and connotation of tourism culture. However, from the literature study of tourism culture, it is found that there is still a gap between the remolding of tourism culture and the development of tourism enterprises in the digital era. This study aims to identify the enterprise clustering effect and employment benefit of rural tourism culture reshaping. By empirical research, this study establishes a new conceptual research framework for rural tourism sustainability to cover the gap between the cultural reshaping and enterprise development for rural tourism in Zhejiang. We began with investigation to villagers on their acceptance of reshaped tourism culture. Through interviews with entrepreneurs, this study investigates the relationship between tourism cultural reshaping and tourism enterprise image. An enterprise network of regional tourism cultural IP image has been established to describe the density among the whole tourism cultural industry. The location entropy index is adopted to show the employment in tourism enterprises. This index reflects residents’ acceptance of the reshaped cultural image as a key influencing factor of enterprises’ sustainable development. Furthermore, it is found that tourism cultural reshaping is a significant base for rural tourism industry clustering. The research results suggest that tourism corporation can contribute to the local tourism economy by reshaping culture.

Research on the Development Mode and Countermeasures of Rural Cultural Tourism Integration:Take Chaohu Sangua Commune as an Example

The promotion of the integrated development mode of culture and tourism of the academy has opened up a new path for the development direction and goal planning of the traditional rural tourism industry, and has also brought new opportunities for the development of rural tourism. By analyzing the rural cultural and tourism integration mode based on the integration of culture and tourism, and choosing the rural development tourism project of sangua commune in Chaohu City, Anhui Province as a case study, this paper studies the related problems such as weak foundation of rural tourism characteristic industry, single tourism product, low tourism cultural grade and imperfect infrastructure under the background of cultural and tourism integration, and puts forward the implementation path of cultural and tourism integration in the tourism destination of sangua commune. It can provide a theoretical basis for the current rural tourism planning and construction, with a view to providing reference for the development of rural tourism industry.

Integrated Design and Development of Intelligent Scenic Area Rural Tourism Information Service Based on Hybrid Cloud.

Although the “Internet+” technologies (big data and cloud computing) have been implemented in many industries, each industry involved in rural tourism economic information services has its own database, and there are still vast economic information resources that have not been exploited. Z travel agency through rural tourism enterprise third-party information services and mobile context-awareness-based Z travel has achieved good economic and social benefits by deep value mining and innovative application of the existing data of the enterprise through the third-party information service of rural tourism enterprises and mobile context-aware travel recommendation service. It clearly demonstrates that, in order to maximise the benefits of economic data, rural tourist businesses should focus not only on the application of new technologies and methodologies but also on the core of demand and data-driven and thoroughly investigate the potential value of current data. This paper mainly analyzes the problems related to how rural tourism can be upgraded under the smart tourism platform, with the aim of improving the development of China's rural tourism industry with the help of an integrated smart tourism platform, and proposes a hybrid cloud-based integrated system of smart scenic rural tourism information services, which can meet the actual use needs of rural tourism, with good shared service effect and platform application performance, and promote the development of rural tourism and resource utilization rate.

Social, Environmental and Economic Impact Assessment of COVID-19 on Rural Tourism.

Today, various solutions have been proposed to improve the economic situation of villages and deprived areas, among which tourism is known as the best solution for those areas with the necessary potentials for tourism development. On other hand, the COVID-19 pandemic had significant effects on human life worldwide. The prevalence of COVID-19 has caused a lot of damage to different sectors of the global economy, but without a doubt, the rural tourism industry should be considered among the economic activities that have suffered the most from this virus. In this study, with the aim of investigating these effects on the rural tourism industry, it has been analyzed and compared in three important economic, social and environmental dimensions before and after the outbreak of the COVID-19. This quantitative study was used survey method. The statistical population of the study consisted of local stakeholders of rural tourism and experts of the relevant organizations in Natanz county of Iran. The results of confirmatory factor analysis indicate that the constructs used in the model have appropriate and acceptable fit. The results of the study also, showed that the prevalence of COVID-19 has adverse consequences including reducing the desirable economic and social effects of tourism mentioned among both groups of experts and rural stakeholders. from rural tourism stakeholders' opinion, environmental variables of the tourism areas before and after the COVID-19 was different, and in the absence of tourists in this area, the destructive environmental effects have strongly decreased.

An Integrated Development Model of Cultural and Creative Industry and Rural Tourism Industry Based on Data Mining

In the later stage of industrialization or postindustrialization era, the driving force of human social and economic development mainly comes from technological innovation, cultural creativity, and the development of creative industries, high-tech industries, and service industries. The cultural and creative industries meet the needs of the postindustrial era and the era of knowledge economy. This shows the importance of culture, knowledge, and technology in the rapid economic development. This paper introduces data mining technology and obtains a data mining method system suitable for this study. It mines and analyzes data related to cultural and creative industries and rural tourism industries. It finally obtained that the degree of integration of the two industries in the past six years was 0.498, 0.496, 0.487, 0.498, 0.499, and 0.5, respectively.

Rural Tourism Competitiveness and Development Mode, a Case Study from Chinese Township Scale Using Integrated Multi-Source Data

Tourism has been seen and adopted as a vital means for achieving rural economic and social revitalization worldwide without harming sustainable development principles. For China, the evaluation of rural tourism competitiveness at the township level is essential for planning and developing the tourism industry as a basic administration and economic unit, but there is not enough research due to the lack of applicable data and systematic methods. Therefore, this study constructed a town-level rural tourism competitiveness evaluation and development mode classification model based on the modified Michael Porter’s Diamond Model using integrated multi-source data. By taking the 1806 township units in Henan Province, China as examples, we conclude four different modes based on the level of the comprehensive score and industrial internal balance (i.e., balanced development mode with multiple advantages, related and supporting industries driving mode, ecological resource-led mode, and rural landscape experience mode). Policy suggestions for the optimization of the rural tourism industry for Henan are discussed based on the results.