Research on Rural Tourism Growth Path Planning Based on Tourism Big Data

Abstract

Tourism occupies a very important position in the economic structure of China, and the rapid growth of tourism has made a qualitative leap in the traditional economic structure of China. As an important pillar of social growth, agricultural economy plays an irreplaceable role. Ensuring agricultural development and increasing farmers' income have become the key means to achieve a well-off society in an all-round way. Rural tourism industry can transform environmental resources into economic growth power. Therefore, it is of great practical significance to use big data to accelerate the common growth of agricultural economy and rural tourism. This article proposes to improve the market visibility of rural cultural resources, attract more tourists to participate in rural tourism and boost rural revitalization by building a big data service platform, paying attention to the growth of rural tourism culture and building cultural brands.