Rural Market Research Articles

Estratégias de marketing no agronegócio: Análise da adoção por diferentes categorias de produtores

Marketing provides the adoption of a system of analysis, planning and implementation of strategies in order to achieve organizational objectives, a system that is increasingly used by various sectors of society. The objective of this work is to identify the possibilities of using marketing tools to boost communication in the agricultural and cattle-raising sector, in different categories of producers, whether at the family or non-family level. The study was conducted by using secondary data of exploratory and quantitative character, and c. As a source of data we can mention: Brazilian Institute of Geography and Statistics (IBGE 2021), Brazilian Association of Rural Marketing and Agribusiness (ABMRA 2021), and the National Confederation of Workers in Family Agriculture of Brazil (CONTRAF 2021). SWOT analysis was used as the analytical framework for this work. As a partial result, it was observed that the marketing strategies used follow the same guidelines by both categories of farmers, of agribusiness, and that they use the Marketing Compound, based on the 4 P’s of Marketing: Price, Square, Product and Promotion. It is understood that the strategies that have been adopted by family farmers are based on market trends, while the marketing strategy adopted by non-family farmers is related to commercial transactions of commodities, where the strategy focused on product and marketing in which goods that meet the standardization in a context of international trade. Implementing marketing tools will provide a broad knowledge about the product, the market, the competitors, and the target audience.

A viable MBA for BoP students: PiMS in rural Kasaragod, Kerala

Learning outcomes Participants will learn to analyze the basis of consumer segmentation in management education. It will specifically highlight the importance of positioning in influencing the marketing strategy of a firm and discuss the importance of a differentiated-low cost strategy to gain competitive advantage. The case will familiarize students with the business environment of rural India, and the applicability of the 4A’s and the 5D’s framework. Finally, the case will help participants understand the difference between a rural market and a Bottom-of-Pyramid (BoP) market. Case overview/synopsis A rural MBA institute for BoP students is grappling with the problem of low admissions, leading to an existential crisis. Two divergent options are presented to the protagonist. The first is to close down the B-school and use the infrastructure and facilities for a well-funded government skill development program which is vocational and intended for creating blue-collar workers. The second is to find ways to bolster the B-school to ensure that it gets adequate student enrollment, thereby leading to profitability. Complexity academic level This case is suitable for an undergraduate or MBA course in marketing management, rural marketing in India, South-Asian marketing or strategic marketing. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. There is an accompanying spreadsheet with the case for studying the market. It contains relevant market data that would support analysis of the case. Comments are added for easy understanding. Instructors can access the separate spreadsheet that works out the break-even calculations for the fee structure of the institute. Instructions on calculations as well as comments are added for easy understanding. Subject code CSS 8: Marketing.

Characteristics and Influencing Factors of Spatial Differentiation of Market Service Industries in Rural Areas around Metropolises—A Case Study of Wuhan City’s New Urban Districts

Market services industries are closely related to residents’ lives, and its spatial distribution has an important impact on satisfying residents’ consumption needs and promoting economic development. In recent years, with the rapid development of urban–rural integration and the gradual implementation of a rural revitalization strategy, rural areas around metropolises have become the “frontier” of urban geographic expansion, causing the rural market services industries to specialize, commercialize, and modernize. Taking Wuhan as a case study, the spatial distribution characteristics and influencing factors of the market services industries were measured using the average nearest neighbor index, the kernel density estimate, the spatial correlation analysis, and the Geodetector method. The results are as follows. (1) The market services industries in Wuhan’s new urban districts, as a whole and individually, showed characteristics of agglomeration. The market services industries overall formed two high-density areas and multiple agglomeration areas, and the high-density areas of different types of market services industries showed characteristics of partial spatial overlap. (2) There was a significant positive spatial correlation in market services industries, as a whole and individually. Among them, the life services industry had the strongest spatial correlation, while the accommodation services industry had the weakest. (3) Market demand and traffic conditions were the core factors influencing the distribution of the market services industries in Wuhan’s new urban districts, followed by urbanization and economic levels; and tourism conditions had a lower impact. Each detector had a different impact on the spatial distribution of different market services industries, and the interaction research showed that the spatial distribution of the market services industries was the result of a combination of multiple factors. This research provides a future development direction for market service industries in rural areas.

Impact of Television Advertisements on Rural Population of Jabalpur District was published in Intern

In the recent years rural market have acquired significance and attract the attention of marketers be it agro based products or other day to day needs of rural population. 68.84% population of India resides in 6,38,000 villages and overall growth of economy has resulted into substantial increase in the purchasing power of the rural communities. As an effect of globalization, the rural areas are also consuming a large quantity of industrial and manufactured products. In this way rural market offers opportunities in the form of large untapped market, increase in disposable income, increase in literacy level and large scope for penetration. To take the full advantage of this scenario companies are investing lot of their advertising budget on Television Advertising. This paper focuses onthe impact of television advertising on rural customers of Jabalpur district in Madhya Pradesh. Key Words: Rural Marketing, Advertising, Rural Advertising, Consumer Buying Behavior, Television Advertising.

Research on the Trust Mechanism of Individual Consumers in Rural Financial Markets Based on the Dynamic CGE Model

In order to obtain the complete equilibrium state of rural financial market and ensure the stable development of rural financial consumer market, this paper introduces CGE model and analyzes the dynamic trust mechanism of individual consumers in rural financial market. In this paper, the single variable evolutionary fuzzy clustering algorithm is used to analyze the orthogonal eigenvector solutions of individual consumers; the big data of individual consumers under the mode of perceived trust is automatically clustered, so as to obtain the fuzzy analogy function of individual consumers in the rural financial market; and finally the prediction value of consumer trust is obtained. The results show that trust, customer satisfaction, and service quality are positively correlated. Under the same sample expectation constraints, the dynamic CGE model is more robust, and the individual consumer trust mechanism of rural financial market in the study area has higher advantages.

Retail Marketing in Rural India – Factors in Favour and Strategies

Retail industry now accounting for 10% of the country's GDP undergoes dynamic changes boosting its growth still further. The sector grows impressively leading to production of wide range of products and services. Rural markets provide great scope for marketers due to increased revenue and purchase power of the rural population in India. The rural income is expected to increase faster due to government policies supporting agriculture and the earning population that has temporarily moved out of rural villages to cities for employment in non-agricultural sectors. Technology in agriculture has helped to produce quality crops and the market is ready to give high prices for such products. Around 60% of the students in the colleges are first generation graduates who have moved out of their villages for tertiary education. Thus the life style, likes and preferences of the rural population keeps changing. However the huge rural segment is much different from that of the urban segment and the marketers need to approach with sustained efforts and special models. The highly fragmented rural segment's needs are majorly filled by unorganized family run Kirana stores and Maligai shops. The share of organised retail in the country has risen by 60% and the same is expected to have impact on the rural market as well. The paper focuses on the growth of retail market in India, the emerging factors in favour of rural retail and suggests strategies for rural retailing.

A Study Of Indian Insurance Sector Challenges And Opportunities

Insurance sector in India is one of the growing sectors of the economy. India’s growing consumer class, rising insurance awareness, increasing domestic savings and investments are among the most critical factors that have positively driven the market penetration of the insurance product among its consumer segments. Both the life and non-life insurance in India, which were nationalized in the 1950s and 1960s respectively, which were liberalized in 1990s. Since the formation of IRDA and the opening of the insurance sector to private players in 2000, the Indian insurance sector has witnessed rapid growth. India is among the most promising emerging insurance markets in the world. Notwithstanding the rapid growth of the sector over the last decade, insurance in India remains at an early stage of development. The dynamic growth of insurance buying is partly affected by the changing income of insurance demand. Insurance is a shield which protecctor. The players needs to create awareness in the new rural market and take the pain to understand the needs and demands of the Indian customers. Customer’s satisfaction should be given priority. They should work along with the government in order to grow.

Information and the Trade-Off between Food Safety and Food Security in Rural Markets: Experimental Evidence from Malawi

Information and the Trade-Off between Food Safety and Food Security in Rural Markets: Experimental Evidence from Malawi

Information and the Trade-Off between Food Safety and Food Security in Rural Markets: Experimental Evidence from Malawi

Information and the Trade-Off between Food Safety and Food Security in Rural Markets: Experimental Evidence from Malawi

Migrants of the post-soviet space as a resource of the Russian rural labor market

Human resources are the most important factor in the socio-economic development of the economy, including the economy of the agricultural sphere (meaning the organic unity of agricultural production and rural areas). In this regard, the authors of the study pay special attention to the analysis of the situation of its staffing, primarily in terms of studying the processes occurring in the human resources potential of mass professions, specialists and managers of agricultural organizations in Russia. The analysis was carried out according to the departmental reports of the Ministry of Agriculture of the Russian Federation. The article shows the dependence of the agricultural labor market, characterized by a shortage of personnel, both mass professions and specialists, on the internal factor (training of personnel) and external (attraction of migrants), examines the modern agricultural labor market, describes the multidirectional trends in the supply of labor both at the expense of migrants and at the expense of the domestic system of professionalization of personnel. It is determined that the outflow of rural population within and between the regions of Russia is more extensive than the inflow due to migration exchange with foreign countries, this disparity increases during the pandemic caused by COVID-19 and related social distancing measures. At the same time, despite the constantly observed decline in the number of workers in mass professions in the agro-industrial complex, the availability of jobs is almost at the same level of 93–95 %. It is shown that the income of migrants and the transfer of part of the funds to the countries of emigration have a positive effect on GDP growth and poverty reduction in these countries, and the quality of exported labor also improves. The relationship between rural migration and agricultural production is revealed. As a result of the study, the authors come to the conclusion that the state migration policy should stimulate the consolidation of the rural population and the return migration of the urban population to the rural area, and increase the attractiveness of rural areas for resettlement through the formation of unified rural-urban labor markets and rural-urban agglomerations.

Study on the marketing of rural tourism destination based on the internet perspective

With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid development of Internet technology has provided new ideas for rural tourism destination marketing. Based on the analysis of the questionnaire results of rural tourists, this paper has proposed the optimization suggestions of rural tourism destination marketing from the Internet perspective. That is, building the information communication channel between rural tourism destinations and tourists based on the Internet, designing tourism products of the rural tourism destination on the basis of tourist characteristics of tourists and realizing the marketing optimization of rural tourism destinations with the help of Internet technology.

Multiagent Diffusion and Opinion Dynamics Model Interaction Effects on Controversial Products

When controversial products are introduced, effective promotion efforts and eventual public acceptance require consideration of multiple factors such as existing social network structures, numbers of pioneers and their locations, and appropriate methods for product information diffusion. These factors have been the focus of marketing, investment and other studies for many years, most recently in computer information science. Researchers are especially motivated to understand diffusion processes for new technologies and controversial products within and across social networks. While many product diffusion simulation models have been proposed, most suffer from assumptions of unchanging internal agent attitudes toward products, no opinion exchanges between agents, and non-significant relationships between agent internal opinion attitudes and diffusion thresholds. In this paper we propose an opinion dynamics model that assumes both agent interaction and changes in agent attitudes over time. Social psychology theory is used to explain interactions between opinion and diffusion dynamics, with changing agent attitudes and behaviors affected by interpersonal relationship factors. Simulations were used to study dynamic diffusion processes involving controversial products (e.g., vaccines and genetically modified foods) in different social networks. Results indicate that the proposed model accurately reflects several kinds of social phenomena, including pioneer influences, rural marketing strategies, and the influence of social network structure. This effort to identify instances of product diffusion under various social conditions is offered in support of research in communication dynamics and social media-centered marketing strategies.

Stochastic Model of Rural Agribusiness Supply Chain: A Case Study of Gatsibo District

The current economy of most developing countries is based on agriculture and its related operations that serve as the main entrance into the emerging industrial transformation. The lookout focuses on the integration of rural areas as drivers of a meaningful part of the land output. The concern has been to curiously follow the changes in the agricultural production environment from a global perspective of the market economy and its integration in the current economic revolution/transformation. The branches of deepening the understanding of this issue enroot in levelling the optimization of the benefit at all extremes of the processes involved in decentralized agribusiness functions. This study is essentially targeting to explain the current agriculture supply chain formula in rural parts of Rwanda for a more competitive equilibrium of the agricultural production planning and inventory and the distribution as the rural market nodes. The methodological intention was to drive a stochastic view of the operational transactions through the flow of the financial means (income from job for consumers and revenues from sales for rice farmers) and the likelihood to switch (respond to one’s reactions or actions) to one of the nodes, if any. The results show that the financial security on both parties is not a driver to quicken the transactions or sustain any change in the supply chain and it calls for exogenous factors, in short term, to reverse the trends.

A Pragmatic study on the challenges of Rubber Producer’s Societies in Kerala

India lives in her villages. This applies equally well in the case of Indian agriculture, especially Rubber cultivation. Profitable farming and better marketing choices in some states have made a large number of cultivators into agro-entrepreneurs too. This ought to be so in the case of Rubber cultivators as well. But rubber cultivators find their practice a loss making venture. To make the Rubber cultivation a profitable venture, it is an accepted fact that the Rubber Producer’s Societies ( RPS) should function at their optimum level. In fact, the size and profitability of the rural market enhances with agricultural development and infrastructure amenities offered by the RPS.

Fostering Entrepreneurship And Supply Chain In Agri-Business In The Farming Community To Achieve Sustainable Rural Development In Namseling, Bhutan

Fostering Entrepreneurship And Supply Chain In Agri-Business In The Farming Community To Achieve Sustainable Rural Development In Namseling, Bhutan

GENDER AND MARKET: A SOCIOLOGICAL ANALYSIS OF COMPARISON BETWEEN TRADITIONAL MARKET AND SHOPPING MALL

This investigation attempts to discover the factors liable for various purchasing conduct of customers of traditional market (tribal market and rural market) and shopping centre and how sexual orientation assumes a significant part in the buyers purchasing motives and decisions. This paper takes into account an assortment of factors that keep on affecting the purchasing motives and decisions with changing marketplaces and with respect to gender contrasts. It investigates how sexual orientation in different aspects are associated with market be it as a consumer or in workforce. The paper likewise examines, how even the items and brands are gendered. This study further investigates shopping propensities in different types of markets in India and endeavours to recognize and differentiate potential contrasts between genders utilizing various studies. The paper attempts to analyse various previous investigations regarding two unique sorts of market and tried to understand consuming behaviour of patrons on these two types of markets.

한국사 시대구분론의 전개와 과제 - 근세와 근대를 중심으로 -

In addition to raising the problem of solving the challenges of periodical division theory of Korean History, first of all I would like to present the early-modern social theory. The theory of early-modern society is raised by paying attention to the social characteristics, the ruling class, and especially the discrimination of the ruling system shown between the Joseon Dynasty society and the Goryeo Dynasty society. It can be seen that a early-modern society is finally established in the late 15th century.BR During the reign of King Seongjong in the late 15th century, the Neo-Confucian ideological groups grown in local society began to work as bureaucrats in the central politics. In addition, the market, which emerged as a regular rural market at the end of the 15th century, was due to the development of an economic foundation. Against this economic background, the governance system of early-modern society was formed around aristocrats and they exercised control within the framework of the status system and bureaucracy.BR Secondly the modern transition theory was presented as the challenge of the periodical division theory of the Korean history. To explain the nature of a social composition in terms of production style, productivity, and production relations, agricultural production is a basic form of social production. The content of the modern transition theory can be found in that it is a transition to the agricultural system.BR After the opening of the port in 1876, in the 1880s, the change to a modern agricultural system and a major change were appearing in the process of forming a modern agricultural system. In order to directly introduce Western agricultural technology, a farming and livestock test site was established as an agricultural test site directly under the royal family. After 1895, the Joseon government established a modern governance system and implemented agricultural policies to establish a modern agricultural system. It can be summarized as the establishment of an organization in charge of agricultural policies accompanied by the change from the modern agricultural system to the modern agricultural system.

Critical Success Factors of Online Shopping: Rural Perscpective

The rural consumer behaviour has been explored by many corporates with respect to the behaviour, purchase power and adoption at the stand point of promoting their products to the rural, wherein certain habits associated with media have also been studied by many researchers. Technological shift of rural consumers is found comparatively better. Yet, the trendy practices of online shopping have certain barriers to get the maximum effectiveness from rural market. Urban transition, infrastructure development and technological revolution have grown the rural consumer adaption but not as equal as in urban place. Identification and assessment of certain barriers of online shopping in rural places as the aim, the study was carried out in Srikakulam District. Method blend of descriptive research design, qualitative and quantitative approach, convenience sampling of non-probability and cross-sectional survey was conducted. Data collected from primary and secondary sources was analysed and discussed with the inferential statistics of multiple regression of analysis. Results related to the weightages of certain items of independent variables have been explored and elaborated the extent they will explain the dependent variable. Management implications on physical touch, trust variables, delays in delivery, payment problems, stretch of bargaining, refund policy, education of technology and problems with network were diffused into conclusions as well as suggestions.

English

This article is aimed at examining how the activities of women trader’s association in rural market of Ghana affect the marketing of agriculture products of smallholder farmers. Hundred market women trades’ association operators from ten rural markets were interviewed. A case study analysis technique was used for data analysis. The results showed that women trader’s associations are a useful phenomenon in the marketing of agriculture products in the rural markets as they contribute significantly to the 4Ps of marketing. However, since most of the associations are informal and unregistered by law, governance is usually problematic, making market control difficult sometimes. The paper therefore recommended that local government authorities should ensure that members are registered, while associations establish a former structure that can make them more recognized and effective. Key words: Informal trader’s associations, marketing mix, rural market, informal trade associations.

Re-making the energy profile of (Irish) market towns: as if science matters

Reduction of building-related carbon emissions within Ireland is predicated on the implementation of an EU mandated nZEB energy standard which defaults to ‘cost optimality’ generic solutions such as an A3 rating for new builds, and a B2 rating for renovations. It is estimated that 500,000 existing buildings will need to be refurbished in this way, within 10 years and that 60% of these are urban in nature. Despite such extensive resource use, the nZEB standard is not set to significantly reduce operational energy which will, in conjunction with 950,000 new electric cars being operational by 2030, place a significant burden on our increasingly decarbonised electrical power grid. Such challenges present opportunities. One opportunity is to significantly expand the renewable capacity of the grid and strengthen its European interconnectivity, while another is to remake our rural market towns and villages with energy considerations and fabric at the centre of the process. Doing both offers an optimal solution. We can amplify societal benefits, community empowerment with grid resilience and community ownership of utilities, efficient local use of energy and low carbon transport. It so doing we ensure buildings and power grid, capable of effectively serving our 2050 energy needs.