Abstract
With the rapid development of the rural tourism in China, how to innovate and optimize the marketing mode and successfully achieve the marketing purpose is an urgent problem for the marketing of the rural tourism destination. The rapid development of Internet technology has provided new ideas for rural tourism destination marketing. Based on the analysis of the questionnaire results of rural tourists, this paper has proposed the optimization suggestions of rural tourism destination marketing from the Internet perspective. That is, building the information communication channel between rural tourism destinations and tourists based on the Internet, designing tourism products of the rural tourism destination on the basis of tourist characteristics of tourists and realizing the marketing optimization of rural tourism destinations with the help of Internet technology.
Highlights
As early as 2016, the No 1 Central Document clearly put forward the development strategy of "Internet + modern agriculture"
Based on the analysis of the questionnaire survey results of rural tourists, this paper has learned about the marketing objects of rural tourism destinations, analyzed the tourism preferences of rural tourists, and put forward the optimization suggestions of rural tourism destination marketing from the perspective of the Internet
How to transform the willingness of interest in rural tourism into the actual travel is the work of rural tourism destination marketing
Summary
As early as 2016, the No 1 Central Document clearly put forward the development strategy of "Internet + modern agriculture". China began to vigorously develop rural tourism and leisure agriculture and encouraged rural areas to make full use of local superior resources, including traditional folk culture and pastoral views to build traditional leisure agriculture projects, protect the precious historical and cultural heritage and promote the prosperity of the local rural economy [1]. With the support and promotion of a series of preferential rural tourism policies, China's rural tourism has developed rapidly. From the perspective of tourism consumption decisionmaking process, tourists choose a rural tourist destination first, and choose the specific tourism projects of the destination. Based on the analysis of the questionnaire survey results of rural tourists, this paper has learned about the marketing objects of rural tourism destinations, analyzed the tourism preferences of rural tourists, and put forward the optimization suggestions of rural tourism destination marketing from the perspective of the Internet
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