Abstract

This paper explores the origin of rural tourism in China, and holds that rural tourism in China originated from the first Litchi Festival held in Shenzhen in 1988. Through the analysis of the development history of rural tourism in China for 30 years, the development of rural tourism in China is divided into three stages, which predicts the development direction of rural tourism in China.

Highlights

  • Open AccessThe Central Committee Document No 1 of 2018 and the Strategic Plan for Vitalization of Rural Areas (2018-2022), issued by the Central Committee of the Communist Party and the State Council, made the decision to implement the leisure agriculture and rural tourism quality projects

  • This paper explores the origin of rural tourism in China, and holds that rural tourism in China originated from the first Litchi Festival held in Shenzhen in 1988

  • In January of the same year, the Agricultural Products Processing Bureau of the Ministry of Agriculture and Rural Areas made the implementation of the upgrading of leisure agriculture and rural tourism as a priority in 2018 [1]

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Summary

Introduction

The Central Committee Document No 1 of 2018 and the Strategic Plan for Vitalization of Rural Areas (2018-2022), issued by the Central Committee of the Communist Party and the State Council, made the decision to implement the leisure agriculture and rural tourism quality projects. In January of the same year, the Agricultural Products Processing Bureau of the Ministry of Agriculture and Rural Areas made the implementation of the upgrading of leisure agriculture and rural tourism as a priority in 2018 [1]. On April 13, the Ministry of Agriculture and Rural Areas issued the Notice on Promoting Leisure Agriculture and Rural Tourism, and the Notice on Promoting Leisure Agriculture and Rural. The era of comprehensive transformation and upgrading of rural tourism development has come.

The Concept of Rural Tourism
The Origin of Rural Tourism in China
Development of Rural Tourism in China
Local Industrialization of Rural Tourism
Cultivating Vitalized Traditional Rural Culture
Conclusion

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